BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SBDC Hosted by El Camino College - ECPv5.0.2.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:SBDC Hosted by El Camino College
X-ORIGINAL-URL:https://southbaysbdc.org
X-WR-CALDESC:Events for SBDC Hosted by El Camino College
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20190310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20191103T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190521T130000
DTEND;TZID=America/Los_Angeles:20190521T150000
DTSTAMP:20260313T052352
CREATED:20190420T010701Z
LAST-MODIFIED:20190423T225637Z
UID:3118-1558443600-1558450800@southbaysbdc.org
SUMMARY:How to Conduct Market Research Series
DESCRIPTION:This is a 3 session workshop that runs Tuesdays from 1pm-3pm. \nJoin Debbie Goldfarb—a 25+ year marketing veteran and owner of BCU Works—a small independent branding & consulting firm specializing in small businesses to learn: \n\nWhat is market research?\nWhy is market research important?\nWhen to conduct market research?\nHow to conduct market research?\nPractitioner tools for you and the professionals\n\n  \n(May 21) Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Effective market research helps businesses make insight-driven\, informed decisions when planning\, launching\, managing or growing your business. Plus\, market research enables business owners to ascertain the financial feasibility of a venture before committing substantial resources to its success. \n(May 28) Week 2-Secondary Market Research- The purpose of this session is to describe/explain in depth secondary market research tools. This class was created at the request of previous attendees and clients to learn how to use the tools described previously\, including case studies. Debbie will provide step-by-step instruction so you too can do research like a pro. \n(June 4th) Week 3-Primary Market Research- The purpose of this session is to describe/explain in depth primary research tools (focus groups and surveys). This class was created at the request of previous attendees and clients to learn how to use the tools described previously. You will leave this workshop with an understanding of the appropriate way to use these tools. \nPlease bring your laptop. \n  \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/how-to-conduct-market-research-series/
LOCATION:El Camino College Business Training Center\, 13430 Hawthorne Blvd.\, Hawthorne\, CA\, 90250\, United States
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/jpeg:https://southbaysbdc.org/wp-content/uploads/sites/8/2019/04/working-on-laptop-e1564027818941.jpeg
GEO:33.908604;-118.35235
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=El Camino College Business Training Center 13430 Hawthorne Blvd. Hawthorne CA 90250 United States;X-APPLE-RADIUS=500;X-TITLE=13430 Hawthorne Blvd.:geo:-118.35235,33.908604
END:VEVENT
END:VCALENDAR