BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SBDC Hosted by El Camino College - ECPv5.0.2.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:SBDC Hosted by El Camino College
X-ORIGINAL-URL:https://southbaysbdc.org
X-WR-CALDESC:Events for SBDC Hosted by El Camino College
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20200308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20201101T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200521T100000
DTEND;TZID=America/Los_Angeles:20200521T113000
DTSTAMP:20260502T033151
CREATED:20200501T155301Z
LAST-MODIFIED:20200501T155301Z
UID:3956-1590055200-1590060600@southbaysbdc.org
SUMMARY:WEBINAR: Branding in the Covid-19 Era
DESCRIPTION:For this class we will focus on the concept of branding and highlight the various brand components.  From here we will highlight well known industry leaders and niche players alike in respect to their COVID-19 response for their company\, consumers and community at large.  We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally\, we will review key brand leaders who were born during past recessions and the great depression. \nPLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO WORKSHOP. \nInstructor: Debbie Goldfarb \n\nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-branding-in-the-covid-19-era/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Branding & Messaging
ATTACH;FMTTYPE=image/jpeg:https://southbaysbdc.org/wp-content/uploads/sites/8/2020/04/giftshop2-scaled-e1586304445179.jpg
END:VEVENT
END:VCALENDAR