BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SBDC Hosted by El Camino College - ECPv5.0.2.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:SBDC Hosted by El Camino College
X-ORIGINAL-URL:https://southbaysbdc.org
X-WR-CALDESC:Events for SBDC Hosted by El Camino College
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20260308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20261101T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261020T130000
DTEND;TZID=America/Los_Angeles:20261022T150000
DTSTAMP:20261016T183822
CREATED:20260904T182615Z
LAST-MODIFIED:20260904T182615Z
UID:7770-1792501200-1792681200@southbaysbdc.org
SUMMARY:WEBINAR E-Commerce Series: How to Sell Online
DESCRIPTION:How to Sell Online – Part 1  10/20/2026 \nSelling things online in many ways mirrors selling in person. Learning the basics of eCommerce can help you make right decisions while setting up your own online store. \nIn the first webinar of the series\, we will discuss the options faced by new store owners and how to choose the right fit for your business goals. We will look at the initial steps needed to launch a store and put yourself in position to immediately start making sales. \nYou will learn: \n\nThe difference between selling products & services\nThe components of an online store\nHow to choose a selling platform\nThe best tools for online stores\n\n  \nHow to Sell Online – Part 2   10/22/2026 \nLearn the tools and strategies utilized by successful online store owners and how to apply them. \nIn the second webinar of the series\, we will discuss the techniques for growing an online store post-launch\, including how to drive up traffic and improve conversions. We will also look at ways that you can improve your user experience not necessarily directly related to the store itself. \nYou will learn: \n\nHow to promote using social media\nHow to track sales and conversions\nSEO for eCommerce\nOffline marketing tools for online stores\n\n  \nInstructor: Omari Valentine (SBDC Advisor) and experienced digital project manager and business owner in the fields of marketing and web solutions. He specializes in web design\, development and SEO for small businesses. He offers businesses knowledge of the digital landscape and helps them understand the options available to build and maintain a healthy web presence. \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-e-commerce-series-how-to-sell-online-10/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/05/profit-20.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261020T160000
DTEND;TZID=America/Los_Angeles:20261022T173000
DTSTAMP:20261016T183822
CREATED:20260904T182056Z
LAST-MODIFIED:20260904T182212Z
UID:7772-1792512000-1792690200@southbaysbdc.org
SUMMARY:WEBINAR Legal Corner: GETTING PAID -- Legalities and Strategies to Get Your Money
DESCRIPTION:\nYou do all the work and deliver as promised\, but still\, is it a guarantee you’re going to get paid? Short answer: NO. It’s not enough.\n\nLearn how to increase your chances of getting paid for the work you do. We’ll cover the blind sides that gets your money tied up for months\, and it’s legal for it to happen. Also\, how to prepare for tough times the best you can.Tips for your contracts that can put you ahead in line to get paid.\n\nWe will talk about:\n\nElectronic payment systems\nCredit cards & Debit cards\nInterest and Late fees\nScopes of Work and Progress Payments\nUsing UCC forms &  Collateral\nScams\, Check Issues\, etc.\nVetting your customers\nThe importance of your cash flow and theirs\n\n\n\nInstructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business.  \nAwarded by a California State agency for his advocating for women business owners. \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-legal-corner-getting-paid-legalities-and-strategies-to-get-your-money/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/05/profit-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261020T181500
DTEND;TZID=America/Los_Angeles:20261020T194500
DTSTAMP:20261016T183822
CREATED:20260904T180556Z
LAST-MODIFIED:20260904T180652Z
UID:7776-1792520100-1792525500@southbaysbdc.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-194/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261021T100000
DTEND;TZID=America/Los_Angeles:20261021T113000
DTSTAMP:20261016T183822
CREATED:20260904T180318Z
LAST-MODIFIED:20260904T180318Z
UID:7778-1792576800-1792582200@southbaysbdc.org
SUMMARY:WEBINAR HR Basics and Preparing your Business for Employees
DESCRIPTION:This critical HR training will guide you through the basics of what HR is and how to prepare your business for employees before you hire them. Learning these steps will help protect your business from unintended risks and provide you valuable California based HR knowledge and best practices. \nInstructor: Sara Nicholson (SBDC Advisor) brings over 25 years of HR experience\, helping small business owners find solutions to their human resources needs.  \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-hr-basics-and-preparing-your-business-for-employees-7/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/03/profit-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261021T170000
DTEND;TZID=America/Los_Angeles:20261021T183000
DTSTAMP:20261016T183822
CREATED:20260904T181044Z
LAST-MODIFIED:20260904T181044Z
UID:7774-1792602000-1792607400@southbaysbdc.org
SUMMARY:WEBINAR Sales Taxes for Your Small Business
DESCRIPTION:This webinar will provide answers to your questions about sales taxes. Do you need to charge sales tax\, how much should you be charging your customers\, how do you apply for a sellers permit\, what is a marketplace facilitator\, when and how should you pay the California Department of Tax and Fee Administration your sales tax that is owing\, how do you complete a sales tax return?… and more \nDuring the webinar\, the presenter will show attendees how to prepare a sales tax return for their business. \n  \nInstructor: Maureen Thielen (SBDC Advisor) provides bookkeeping\, accounting and tax consulting services to new and existing businesses. After working for more than 15 years at regional CPA firms\, she now trains clients on QBO\, QB Desktop\, payroll and other financial software.  \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-sales-taxes-for-your-small-business-7/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/02/profit-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261027T093000
DTEND;TZID=America/Los_Angeles:20261027T110000
DTSTAMP:20261016T183822
CREATED:20260904T175942Z
LAST-MODIFIED:20260904T175942Z
UID:7780-1793093400-1793098800@southbaysbdc.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-193/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261027T130000
DTEND;TZID=America/Los_Angeles:20261027T143000
DTSTAMP:20261016T183822
CREATED:20260904T175746Z
LAST-MODIFIED:20260904T175746Z
UID:7782-1793106000-1793111400@southbaysbdc.org
SUMMARY:WEBINAR Biz Basics: Lean Business Planning
DESCRIPTION:Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. \nIt’s as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales\, spending\, and cash flow. Make a quick dashboard for getting through a crisis. \nJoin this webinar as Tim Berry\, founder of bplans.com and Palo Alto Software\, shares the simplicity and ease of lean business planning\, including: \n\nA simple\, powerful approach to steering for any business—existing\, startup or in the planning stage.\nEasy ways to stay focused\, grow faster and adjust quickly to change.\nHow and why to review and revise regularly to simplify and watch the important milestones.\nWhen to stick to the plan\, when to change it\, and how to tell the difference.\nWhat business owners need to know about forecasting sales\, expenses\, and cash flow\, and how to manage ongoing results.\nSetting priorities for long term and managing steps in the short term.\nQuick scenarios to consider options during the crisis\nThe presentation will be followed by Q & A to allow time for participation and discussion.\n\nPresented By: Tim Berry (Entrepreneur and Founder of Palo Alto Software). \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-biz-basics-lean-business-planning-50/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/03/profit-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261028T130000
DTEND;TZID=America/Los_Angeles:20261028T140000
DTSTAMP:20261016T183822
CREATED:20260904T175528Z
LAST-MODIFIED:20260904T175528Z
UID:7784-1793192400-1793196000@southbaysbdc.org
SUMMARY:WEBINAR Drip Marketing Campaigns-Automate & Maximize Your Lists!
DESCRIPTION:\nIt’s time to market smarter by targeting customers using drip marketing campaigns to maximize your impact and identify your next best customer. Learn how to automate your follow-up and bring more customers to your website\, shopping cart or donation page. Get my 10 Tips to segment your marketing lists\, use landing pages and customize content for easy marketing automation. We’ll target your emails and landing pages\, tag key list properties and provide social media tools and post automated flows along with AI content tools to deliver better results. I’ll share how to automate your follow-up and provide incentives for action— while boosting engagement with multi-channel automation. Realize your marketing goals by automating your segmented follow-up to save you time and increase your effectiveness. \n\nThis Webinar Will Teach You How To: \n• Set up and use Drip Marketing Campaigns to grow your business faster. \n• Automate your marketing & save hours in follow-up each month. \n• Analyze and improve your digital marketing. \n• Learn how to identify which of your list contacts are ready to take action now. \n• Use autoresponders and custom landing pages to get sales\, referrals & social media shares. \n• Design action-oriented marketing that triggers the right follow-up automatically. \n• Use automated multi-channel tools to expand your reach to increase and engage your leads. \n• Use your Contact Relationship Management tool to better target your contacts with social selling. \n• Find and create or use AI for valuable content that will keep your audience engaged & following you. \n• Save time using automated digital messages & autoresponder campaigns. \nInstructor: Liz Harsch \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-drip-marketing-campaigns-automate-maximize-your-lists-7/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/02/profit-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261028T150000
DTEND;TZID=America/Los_Angeles:20261028T170000
DTSTAMP:20261016T183822
CREATED:20260904T174845Z
LAST-MODIFIED:20260904T174845Z
UID:7786-1793199600-1793206800@southbaysbdc.org
SUMMARY:WEBINAR Double Your Leads\, Halve Your Effort: AI Automation for Smart Growth
DESCRIPTION:What if you could grow your business without working longer hours? In this hands-on workshop\, you’ll learn how to build a powerful\, automated marketing system—supercharged with AI—that works for you 24/7. Whether you’re a solopreneur or managing a growing team\, this session will show you how to leverage cutting-edge tools to attract more leads\, convert them into loyal customers\, and boost your revenue with less stress and more consistency. \nIn this workshop\, you’ll discover: \n\nHow to attract and capture high-quality leads using smart\, automated systems\nHow to convert leads into paying customers using AI-driven follow-ups and content\nHow to increase the lifetime value of each customer with strategic automation\nHow AI can help you respond instantly\, follow up consistently\, and never miss another customer opportunity\n\nBy the end\, you’ll walk away with a clear roadmap to create scalable\, automated systems that give you back your time—and give your business a serious competitive edge. \n  \nPresented by: Daniel Gouw \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-double-your-leads-halve-your-effort-ai-automation-for-smart-growth-5/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/05/profit-14.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261029T100000
DTEND;TZID=America/Los_Angeles:20261029T113000
DTSTAMP:20261016T183822
CREATED:20260904T174304Z
LAST-MODIFIED:20260904T174304Z
UID:7788-1793268000-1793273400@southbaysbdc.org
SUMMARY:WEBINAR Taking Charge of Your Career through Franchise & Business Ownership
DESCRIPTION:Are you looking to get into business ownership but don’t know where to start? Discover what type of business could leverage your professional acumen and have a team to support you build a successful company. \nDuring our webinar learn what type of businesses excelled through Covid and are Recession Resistant. \nAdditional topics we will be covering:  \n\nBuying into a Franchise & Running your New Business\nThe Surprisingly low upfront cost\nThe different types of Franchise Models\nWhether franchising is a good fit for you\nMisconceptions about franchising\nBuilding Retirement Income\nCreating a Semi-Absentee business (10-15 hours a week)\n\n  \nPresented by: Lauren Grant\, Seasoned Franchise Specialist with the Franchise Connectors. As an experienced business owner and franchisor\, Lauren’s expertise’s are in consulting other professionals in the franchising arena how to reach their personal and financial goals. \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-taking-charge-of-your-career-through-franchise-business-ownership-26/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261103T093000
DTEND;TZID=America/Los_Angeles:20261103T110000
DTSTAMP:20261016T183822
CREATED:20261009T232626Z
LAST-MODIFIED:20261009T232626Z
UID:7840-1793698200-1793703600@southbaysbdc.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-199/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2025/04/profit-56.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261103T140000
DTEND;TZID=America/Los_Angeles:20261103T153000
DTSTAMP:20261016T183822
CREATED:20261009T232328Z
LAST-MODIFIED:20261009T232328Z
UID:7842-1793714400-1793719800@southbaysbdc.org
SUMMARY:WEBINAR Contacting the Media and Developing a Media List
DESCRIPTION:This workshop focuses on best practices for making your interaction with the media go as smoothly as possible. Whether you’re trying to promote your business or seeking to communicate effectively during a crisis\, knowing how to deal with the media can help you control your message and get your story told in a way that will truly enhance your brand. \nThis workshop is a must for every small business owner. \nInstructor: Saida Pagan (SBDC Advisor) media trainer\, communication specialist and journalist. ln addition to having extensive experience as a television reporter\, host\, and producer\, her stories have appeared in a number of online print publications. As a media trainer\, she has helped people from all walks of life to prepare for media interviews and communicate effectively during times of crisis.  \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-contacting-the-media-and-developing-a-media-list-3/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/01/Untitled-design-14.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261104T090000
DTEND;TZID=America/Los_Angeles:20261104T110000
DTSTAMP:20261016T183822
CREATED:20261009T232114Z
LAST-MODIFIED:20261009T232115Z
UID:7844-1793782800-1793790000@southbaysbdc.org
SUMMARY:WEBINAR Biz Basics: What Business Should I Start?
DESCRIPTION:Thinking of starting a business\, but not sure what kind? You’re not alone. \nMany aspiring entrepreneurs are fueled by passion and the dream of being their own boss—but often lack clarity on the type of business that truly fits their strengths\, lifestyle goals\, and market realities. \nIn this interactive 2-hour workshop\, you’ll learn how to: \n\nClarify your personal motivations and entrepreneurial strengths\nExplore and compare different business models\nEvaluate your business ideas with practical tools\nIdentify the type of business that aligns with your life vision\nUnderstand what starting and running a business really requires\n\nThrough guided self-assessments\, real-world insights\, and examples of both successful and struggling startups\, you’ll leave with a clearer picture of what business YOU should start—and why. \nThis session is ideal for aspiring business owners who are still in the idea stage or struggling to decide between multiple opportunities. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting.  \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-biz-basics-what-business-should-i-start-10/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/01/Untitled-design-26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261104T140000
DTEND;TZID=America/Los_Angeles:20261104T160000
DTSTAMP:20261016T183822
CREATED:20261009T215758Z
LAST-MODIFIED:20261016T045858Z
UID:7880-1793800800-1793808000@southbaysbdc.org
SUMMARY:IN PERSON & WEBINAR HYBRID EVENT - Legal Corner: How To Set Up & Register Your Business
DESCRIPTION:This in-depth workshop addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this\, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. \nOur discussion will cover legal formation for startups\, including: \n• LLC’s\, S-Corporations\, C-Corporations\n• DBA’s\n• Business permits\n• Resale Certificates\n• Federal Employer Identification Numbers (FEIN)\n• Other regulatory filings \nWe will also discuss: \n• The vision you have for your business\, especially regarding its size and the proposed number of employees\n• Legal restrictions and the level of control you wish to have over your business\n• The level of “structure” that works best for you\n• The business’s vulnerability to lawsuits\n• The tax implications of the different ownership structures\n• Whether or not you need to re-invest earnings into the business \nTHIS IS AN IN-PERSON WORKSHOP. \nInstructor: Michael DeDonato (SBDC Advisor) and seasoned corporate finance executive and business advisor\, with a demonstrated history of working in the manufacturing\, healthcare\, consumer goods\, construction and aerospace/defense industries. Mike’s functional expertise is in accounting and financial management. \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/in-person-event-legal-corner-how-to-set-up-register-your-business-2/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/05/profit-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261105T100000
DTEND;TZID=America/Los_Angeles:20261105T113000
DTSTAMP:20261016T183822
CREATED:20261009T224104Z
LAST-MODIFIED:20261009T224104Z
UID:7849-1793872800-1793878200@southbaysbdc.org
SUMMARY:WEBINAR How Social Media\, Marketing & Webspace Creation Work Together to Build Brand & Promote Sales
DESCRIPTION:A cross-disciplinary workshop showing the relationship between Marketing\, Website Design\, and Social Media to build\, promote and market a small business. \nThis Multichannel workshop presents three advisors who’ll share their expertise of their field and its application to small businesses as they proceed through the SBDC process. At the end of each advisors presentation there will be a 30 minute Q&A to ask questions across the multichannel. \nInstructors and SBDC Advisors: \nDebbie Goldfarb is a well-respected marketing coach and consultant. \nChérmelle Edwards is a writer\, photographer and cultural strategist working across social media platforms.  \nOmari Valentine is an experienced digital project manager and business owner in the fields of marketing and web solutions.  \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-how-social-media-marketing-webspace-creation-work-together-to-build-brand-promote-sales-3/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/jpeg:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/04/profit-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261105T150000
DTEND;TZID=America/Los_Angeles:20261105T170000
DTSTAMP:20261016T183822
CREATED:20261009T215519Z
LAST-MODIFIED:20261009T215519Z
UID:7883-1793890800-1793898000@southbaysbdc.org
SUMMARY:WEBINAR Business Plan Overview
DESCRIPTION:Building a successful business requires vision\, and the coordination of efforts in several areas.  The process of starting and running a business can be overwhelming without a good plan. A good solution to understanding all of the moving parts of your business is to write a business plan. \nIn this webinar we will discuss: \n-The internal and external purposes of a business plan \n-A review of the types of plans: Traditional\, one page\, Canvas\, Pitch Deck \n-Writing strategies and tips\, including length\, format\, time goals. \n-Review of all sections: Executive summary\, Mission/vision\, Products & Services\, Mgmt. &Team\, Marketing\, Operations and Financing \n-Review of Start-up costs and Projected Profit and loss projections in Excel \nAll participants will receive a copy of PowerPoint\, Excel financial projection forms and business plan template after the webinar. \nInstructor: Charlie Lowe (SBDC Advisor) Over the last 20 years\, he has acted as a consultant to the Small Business Development Centers and Centers for International Trade Development for El Camino Community College\, Long Beach City College\, and for Loyola Marymount University. He has 30 years’ experience in small business and international trade\, having done business in 45 countries throughout Asia\, Europe\, the Middle East and Latin America.   \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-business-plan-overview-24/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/01/Untitled-design-26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261110T130000
DTEND;TZID=America/Los_Angeles:20261110T143000
DTSTAMP:20261016T183822
CREATED:20261009T223511Z
LAST-MODIFIED:20261009T223511Z
UID:7854-1794315600-1794321000@southbaysbdc.org
SUMMARY:WEBINAR Money Matters: Angel Investment 101 for Start-Ups
DESCRIPTION:Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? \nWebinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade. \nIn this webinar\, Tim answers key questions you may have about angel investment for your business. Including: \n\nReality check: common myths about angel investment and the realities behind them.\n\n\nWhat is angel investment? How is it different from friends and family\, bank loans\, and venture capital? How much money is normally involved\, for how long\, and on what terms?\n\n\nIs your business a candidate for angel investment? What kinds of businesses normally are? What makes one business a good candidate and another not? What are the main factors?\n\n\nWhat’s the process? How to find angel investors in our area. How to research local angel investors and groups to identify the right ones for your business. How to start the process.\n\n\nWhat information do you have to have and share? What to expect. How long does it take? What are the odds?\n\n\nTips on how to prepare and what to include in summaries\, pitch presentations\, and other materials. Do you need a business plan and what would it have to include.\n\nPresented By: Tim Berry (Entrepreneur and Founder of Palo Alto Software). \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-money-matters-angel-investment-101-for-start-ups-55/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261110T181500
DTEND;TZID=America/Los_Angeles:20261110T194500
DTSTAMP:20261016T183822
CREATED:20261009T223724Z
LAST-MODIFIED:20261009T223724Z
UID:7851-1794334500-1794339900@southbaysbdc.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-198/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2025/04/profit-56.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261112T100000
DTEND;TZID=America/Los_Angeles:20261112T120000
DTSTAMP:20261016T183822
CREATED:20261009T223109Z
LAST-MODIFIED:20261009T223109Z
UID:7858-1794477600-1794484800@southbaysbdc.org
SUMMARY:WEBINAR Improve Your Personal Credit for Lending Opportunities
DESCRIPTION:The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan\, business loan\, or credit line\, having a strong credit score can significantly increase your chances of approval and favorable terms. \nDuring this workshop\, participants will learn about the different credit bureaus and how they calculate credit scores\, the common mistakes that can lower credit scores\, and ways to establish or rebuild credit history. Additionally\, the workshop will cover the importance of monitoring credit reports for errors or fraudulent activity and how to dispute inaccuracies. \nFurthermore\, the workshop will address the following three pain points that individuals and business owners often face when it comes to credit: \nLack of awareness: Many people are not aware of the factors that affect their credit scores or the importance of maintaining a good credit history. This workshop will provide a comprehensive overview of credit scores and how they impact lending opportunities. \nLimited resources: Individuals and small business owners may not have access to the same resources as large corporations to establish and maintain good credit. The workshop will provide practical tips and strategies that can be implemented on a limited budget. \nFear of rejection: Some people may be hesitant to apply for loans or credit lines due to a fear of rejection or a belief that their credit score is too low. The workshop will provide guidance on how to assess creditworthiness\, identify appropriate lending options\, and increase the chances of approval. \nOverall\, this workshop is ideal for individuals and small business owners who want to take control of their credit and improve their chances of securing lending opportunities. By attending this workshop\, participants will gain valuable insights and practical tools that can help them build a stronger credit profile and achieve their financial goals. \nInstructor: Concela Tarver (SBDC Advisor) and financial services professional with over 20 years of experience. She holds multiple certifications and licenses\, including Series 6\, Series 63\, and life and health insurance licenses. She has conducted over 500 workshops on financial literacy and business development and is committed to helping individuals navigate their financial journeys. \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-improve-your-personal-credit-for-lending-opportunities-22/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/05/profit-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261112T150000
DTEND;TZID=America/Los_Angeles:20261112T180000
DTSTAMP:20261016T183822
CREATED:20261009T223247Z
LAST-MODIFIED:20261009T223247Z
UID:7856-1794495600-1794506400@southbaysbdc.org
SUMMARY:WEBINAR Legal Corner: Save Your Bacon… ABCs of Contracts
DESCRIPTION:What do small businesses need to know about contracts?  While Covering the Basic principles of contracts\, you’ll learn how to avoid the pitfalls hidden in written and oral contracts and learn how to negotiate and to write them.  Learn how to make a checklist to identify your contract needs. \nInstructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business.  \nAwarded by a California State agency for his advocating for women business owners. \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-legal-corner-save-your-bacon-abcs-of-contracts-3/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/05/profit-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261117T093000
DTEND;TZID=America/Los_Angeles:20261117T110000
DTSTAMP:20261016T183822
CREATED:20261009T222937Z
LAST-MODIFIED:20261009T222937Z
UID:7860-1794907800-1794913200@southbaysbdc.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-197/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2026/04/profit-56.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261117T120000
DTEND;TZID=America/Los_Angeles:20261117T133000
DTSTAMP:20261016T183822
CREATED:20261009T222312Z
LAST-MODIFIED:20261009T222312Z
UID:7864-1794916800-1794922200@southbaysbdc.org
SUMMARY:WEBINAR California HR Survival: Do’s and Don’ts–Avoiding Hiring Mistakes That Cost!
DESCRIPTION:This training is designed to assist California small business owners create a realistic and compliant strategy to legally hire employees. \nInstructor: Sara Nicholson (SBDC Advisor) brings over 25 years of HR experience\, helping small business owners find solutions to their human resources needs.  \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-california-hr-survival-dos-and-donts-avoiding-hiring-mistakes-that-cost/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/05/profit-14.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261117T150000
DTEND;TZID=America/Los_Angeles:20261119T163000
DTSTAMP:20261016T183822
CREATED:20261009T222709Z
LAST-MODIFIED:20261009T222709Z
UID:7862-1794927600-1795105800@southbaysbdc.org
SUMMARY:WEBINAR Legal Corner: Your Big Idea and How To Protect It!!!
DESCRIPTION:Intellectual Property: An Overview – Ideas and inventions are often the key assets of a business. How do you protect your ideas while using them\, developing them\, or marketing them to customers? Discussions includes the basics of Copyrights\, Patents\, Trade Secrets\, Trade and Service marks\, Masks and Domain Names. Non-disclosure Agreements and Agreements Not to Compete are covered along with how to keep records that prove your idea is your idea and no one else’s.\n\nInstructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business.  \nAwarded by a California State agency for his advocating for women business owners. \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-legal-corner-your-big-idea-and-how-to-protect-it-3/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/05/profit-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261118T090000
DTEND;TZID=America/Los_Angeles:20261118T110000
DTSTAMP:20261016T183822
CREATED:20261009T221041Z
LAST-MODIFIED:20261009T221041Z
UID:7870-1794992400-1794999600@southbaysbdc.org
SUMMARY:WEBINAR Accounting-The Basics of the Language of Business
DESCRIPTION:Accounting is the system of tracking the income\, expenses\, assets and liabilities of business. Owners\, managers\, bankers\, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits\, the structure of financial statements\, important financial ratios\, and\, more importantly\, how to “account” for the transactions in your business. \nInstructor: Andrew Strachan (SBDC Advisor) has many years of financial analysis expertise. He served as financial analyst/VP of finance for over 20 years in the U.S. and Europe\, following an earlier career at two start-ups. He leverages his experience for the benefit of his SBDC clients\, as he assists them with financial model development\, financial statement creation and review\, along with strategy development\, business planning and working with investors (pitch deck review\, business plan\, presentations).  \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-accounting-the-basics-of-the-language-of-business-13/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/05/profit-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261118T130000
DTEND;TZID=America/Los_Angeles:20261118T140000
DTSTAMP:20261016T183822
CREATED:20261009T221341Z
LAST-MODIFIED:20261009T221628Z
UID:7868-1795006800-1795010400@southbaysbdc.org
SUMMARY:WEBINAR Amplify Your Holiday Marketing Plan—Get A Free Guide
DESCRIPTION:\nDid you know that for many companies\, the holidays are critical to wrapping up the year to meet their annual goals? From fundraising to well wishing\, you can turn the holidays into opportunities while reminding your customers why they love your company. Whether you are a non-profit or sell products or services to consumers or businesses\, use our free guide to help you maximize your marketing impact in November & December. \nThis Webinar Will Teach You How To: \n• Use our marketing tips and guide to create and amplify your holiday marketing plan \n• Maximize the impact of your holiday marketing for your target customer \n• Bundle and create more effective & more profitable promotions \n• Non-profits can maximize their donations and reach more donors & volunteers \n• Tie into national campaign calendar to spread the word about your company or organization \n• How to use holidays and Thank You’s to grow your business and your lists \n• Promotion planning that achieves your sales goals \n• Media mixing Digital Ads\, Social Media & Email campaigns and posts \nDo you need an email marketing tool that integrates all of the above plus event marketing and SMS all in one tool? Try Constant Contact for 30 days at no cost to see how easy you can manage these cost effective marketing & sales tools. \n\n\nPresented by: Liz Harsch \nREGISTER NOW \n\n
URL:https://southbaysbdc.org/workshop/webinar-amplify-your-holiday-marketing-plan-get-a-free-guide-3/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/jpeg:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/04/profit-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261118T180000
DTEND;TZID=America/Los_Angeles:20261118T190000
DTSTAMP:20261016T183822
CREATED:20261009T222005Z
LAST-MODIFIED:20261009T222046Z
UID:7866-1795024800-1795028400@southbaysbdc.org
SUMMARY:WEBINAR Business Taxes and Fees for Small Businesses
DESCRIPTION:Businesses have many taxes they need to pay besides just income taxes.  The webinar presenter will discuss federal and state income taxes\, county taxes\, city business license taxes\, Secretary of State fees\, sales taxes\, payroll taxes\, estimated tax payments and business back tax solutions.  You will be sure to learn of taxes and tax rules in 2026 that you were not aware of for your new or existing business. \nInstructor: Maureen Thielen (SBDC Advisor) provides bookkeeping\, accounting and tax consulting services to new and existing businesses. After working for more than 15 years at regional CPA firms\, she now trains clients on QBO\, QB Desktop\, payroll and other financial software.  \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-business-taxes-and-fees-for-small-businesses-3/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/05/profit-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261119T110000
DTEND;TZID=America/Los_Angeles:20261119T120000
DTSTAMP:20261016T183822
CREATED:20261009T220434Z
LAST-MODIFIED:20261009T220434Z
UID:7874-1795086000-1795089600@southbaysbdc.org
SUMMARY:WEBINAR Navigating SBIR/STTR (Research & Technology) Grants
DESCRIPTION:The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs provide an opportunity for small businesses to tap into federal funding to conduct research and development on promising new innovations and technologies.  With $4 billion available annually\, the programs are a source of seed capital for early stage companies. SBIR/STTR funding can also serve as a pathway to equity financing by allowing businesses to demonstrate feasibility of new technologies and move toward commercialization. \nThis webinar will cover the following: \n¨   Overview of the SBIR and STTR programs \n¨   Qualifications and eligibility requirements for SBIR/STTR funding \n¨   How to determine if your innovation is a good fit for SBIR/STTR funding \n¨   How to search SBIR/STTR solicitations and topics \n¨   Grants versus Contracts \n¨   Difference between SBIR and STTR \n¨   Steps to preparing a SBIR/STTR proposal \n¨   Tips for increasing your success in securing SBIR/STTR funding \nCharles Eason is a SBIR/STTR Advisor with the El Camino College SBDC\, and Tech Futures Group (TFG) which is a program of the Northern California SBDC. He has provided counseling and training on SBIR/STTR funding since 1995.  Mr. Eason also has direct experience with the SBIR/STTR program through his company\, OPTEMA Development Corporation\, which is a past National Science Foundation (NSF) Phase I\, Phase II\, and Phase IICC STTR awardee. \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-navigating-sbir-sttr-research-technology-grants-19/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2026/04/profit-56.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261119T180000
DTEND;TZID=America/Los_Angeles:20261119T200000
DTSTAMP:20261016T183822
CREATED:20261009T220719Z
LAST-MODIFIED:20261009T220719Z
UID:7872-1795111200-1795118400@southbaysbdc.org
SUMMARY:WEBINAR Understanding Qualifications for Government Contracts
DESCRIPTION:One way to increase sales for your business is to become a vendor or contractor to public agencies and private organizations. This workshop will provide an overview of how to decide if contracting is right for you\, as well as cover the elements you need to know to begin the pursuit of new contracting opportunities. \nInstructor: Michael Williams (SBDC Advisor) proudly offers over 30 years of experience in government contracting and procurement\, certifications\, marketing\, recruiting\, and training. He has successfully started and operated several construction-related small businesses. \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-understanding-qualifications-for-government-contracts-7/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2026/04/profit-56.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261124T130000
DTEND;TZID=America/Los_Angeles:20261124T143000
DTSTAMP:20261016T183822
CREATED:20261009T220145Z
LAST-MODIFIED:20261009T220145Z
UID:7878-1795525200-1795530600@southbaysbdc.org
SUMMARY:WEBINAR Biz Basics: Lean Business Planning
DESCRIPTION:Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. \nIt’s as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales\, spending\, and cash flow. Make a quick dashboard for getting through a crisis. \nJoin this webinar as Tim Berry\, founder of bplans.com and Palo Alto Software\, shares the simplicity and ease of lean business planning\, including: \n\nA simple\, powerful approach to steering for any business—existing\, startup or in the planning stage.\nEasy ways to stay focused\, grow faster and adjust quickly to change.\nHow and why to review and revise regularly to simplify and watch the important milestones.\nWhen to stick to the plan\, when to change it\, and how to tell the difference.\nWhat business owners need to know about forecasting sales\, expenses\, and cash flow\, and how to manage ongoing results.\nSetting priorities for long term and managing steps in the short term.\nQuick scenarios to consider options during the crisis\nThe presentation will be followed by Q & A to allow time for participation and discussion.\n\nPresented By: Tim Berry (Entrepreneur and Founder of Palo Alto Software). \nREGISTER NOW \n
URL:https://southbaysbdc.org/workshop/webinar-biz-basics-lean-business-planning-51/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://southbaysbdc.org/wp-content/uploads/sites/8/2024/01/Untitled-design-26.png
END:VEVENT
END:VCALENDAR