Logos are a critical part of the visual communication of most organizations and sits in the core of their brand. To learn how to refine or create a logo, it's important to be able to identify the components that make a successful logo. A logo is not a pretty picture but a mark to identify with an idea and values of a corporation, non-profit, sports team, school, church, etc… This workshop will give you the basics understanding of what makes…

In this class you will learn the basics of branding including the key components. We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touchpoints (Website, email/social media campaigns, network events, store front signage & printed ads) Instructor: Debbie Goldfarb REGISTER NOW

Logos are a critical part of the visual communication of most organizations and sits in the core of their brand. To learn how to refine or create a logo, it's important to be able to identify the components that make a successful logo. A logo is not a pretty picture but a mark to identify with an idea and values of a corporation, non-profit, sports team, school, church, etc… This workshop will give you the basics understanding of what makes…

In this class you will learn the basics of branding including the key components.  We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touch-points (Website, email/social media campaigns, network events, store front signage & printed ads) Instructor Debbie Goldfarb   REGISTER NOW

For this class we will focus on the concept of branding and highlight the various brand components.  From here we will highlight well known industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large.  We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the…

In this class you will learn the basics of branding including the key components.  We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touchpoints (Website, email/social media campaigns, network events, store front signage & printed ads) PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO WORKSHOP. Instructor:Debbie Goldfarb REGISTER NOW

The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…

For this class we will focus on the concept of branding and highlight the various brand components.  From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty.  Additionally, we will review key brand leaders who were born during past recessions and the…

We live in an experience economy and its fundamentally changing how companies go to market, influence their buyers, and engage people throughout the customer journey. Customer Experience (CX) is more than just a company’s brand—it is the complete experience with you & your company.  In this class we will explain the customer experience concept and why it is one of the top initiatives for 2020.  We will identify/describe key components of CX needed for making CX the epicenter of a…

The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…

For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the…

For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the great…

For this class we will focus on the concept of branding and highlight the various brand components.  From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large.  We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty.  Additionally, we will review key brand leaders who were born during past recessions and…

For this class, we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers, and the community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the…