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July 2019
Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Charlie Lowe REGISTER NOW
Find out more »August 2019
Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Charlie Lowe REGISTER NOW
Find out more »How to Brand Your Business to Success
In this class you will learn the basics of branding including the key components. We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touchpoints (Website, email/social media campaigns, network events, store front signage & printed ads) Instructor:Debbie Goldfarb REGISTER NOW
Find out more »September 2019
How to Conduct Market Research Series
This is a 3 session workshop that runs Tuesdays from 1pm-3pm. - What is market research? - Why is market research important? - When to conduct market research? - How to conduct market research? - Practitioner tools for you and the professionals Instructor Debbie Goldfarb REGISTER NOW (Sept 10) Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset.…
Find out more »October 2019
Dominating Your Local Market Online
This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: -How to guarantee you get found online -4 Data Companies that determine your Google ranking – that you never even knew existed -Techniques to have your customers telling everyone they know about…
Find out more »January 2020
Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Debbie Goldfarb REGISTER NOW
Find out more »How to Conduct Market Research Series
This is a 3 session workshop that runs Tuesdays from 1pm-3pm. January 21 – Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Effective market research helps businesses make insight-driven, informed decisions when planning, launching, managing or growing your business. Plus,…
Find out more »How to Conduct Market Research Series
This is a 3 session workshop that runs Tuesdays from 1pm-3pm. January 21 – Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Effective market research helps businesses make insight-driven, informed decisions when planning, launching, managing or growing your business. Plus,…
Find out more »February 2020
How to Conduct Market Research Series
This is a 3 session workshop that runs Tuesdays from 1pm-3pm. January 21 – Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Effective market research helps businesses make insight-driven, informed decisions when planning, launching, managing or growing your business. Plus,…
Find out more »Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor Charlie Lowe REGISTER NOW
Find out more »April 2020
Marketing 101 (Webinar)
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Debbie Goldfarb REGISTER NOW
Find out more »July 2020
WEBINAR Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who…
Find out more »October 2020
WEBINAR: Changing Dynamics of Consumer Behavior
The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…
Find out more »January 2021
Webinar Jumpstart Your 2021 Marketing Plan
What will you do different to market your business more effectively in 2021? This workshop will help you plan your 2021 marketing goals and how to reach them using my checklist to target your market with the right digital marketing tools to get more action. We'll brainstorm using my checklist to jumpstart your marketing to grow your business or organization faster in 2021! Attendees of This Presentation Will Learn: • What's working & what's not in marketing today. • Great…
Find out more »April 2021
WEBINAR: Effective Marketing in Time of Covid-19
In today’s new world dealing with COVID-19, and staying at home, we literally have a captive audience who is online virtually all of their waking hours. We have to decide which of the various social media marketing & communication platforms are best for our business and that will have a return on investment & not be a time-waster. We also have to be mindful of what is relevant during these times and stay true to our brand values while making…
Find out more »May 2021
Current Market Trends & Market Intelligence
In this class we will introduce & define the discipline we call market intelligence. The purpose of this class is to provide a broad overview of the importance, tools and approach used today. In addition to providing latest economic, industry, market, and consumer trends we will review the market intelligence methodologies used to gather this information. At the end of class participants will be assigned to develop a 1-page summary on their business idea or business for review during Class…
Find out more »WEBINAR Market Research—In the World Recovering from COVID
In this class we will focus on market research—the primary modality used by marketers to gather industry/market and company data. We will explain the differences between market intelligence and market research. Plus, we will pay keen attention will be placed on reviewing the specific reasons and methodologies used for primary and secondary research—especially in respect to obtaining understanding market/competitive information & consumer buying behavior. At the end of this class, participants will be asked to more fully flush out their…
Find out more »WEBINAR Market Research Tools
In this class, we will provide an overview of the specific tools used for primary and secondary research. We will review examples of the various methodologies used in the field and available for small business owners. In addition, we will spend time having each participant review their SWOT and Porter 5 Forces competitive analysis. If time is available, the instructor will share research studies recently completed on behalf of her private clients. Instructor: Debbie Goldfarb This is the 3rd webinar of…
Find out more »WEBINAR How to Pivot Your Business Online During Covid 19
As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: • Locate new markets • Leverage business partnerships • Communicate changes to operations • Improve your sales funnel • And more! Instructor: Omari Valentine REGISTER NOW
Find out more »June 2021
WEBINAR: 2nd Quarter Marketing Slam Dunk
Are you on track to Rock your 2nd Quarter? Let's make a plan to increase your sales, promote your products & events or fundraise to maximize your impact using national and seasonal Marketing tie-ins plus cost-effective digital tools! Now is the time to plan and achieve your marketing goals! Get my 2nd Quarter Marketing Checklist with Holiday and Event Dates to help you reach more people. Let's review the latest digital marketing along with online tools from landing pages, event…
Find out more »WEBINAR Changing Dynamics of Consumer Behavior
The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…
Find out more »August 2021
WEBINAR Adapting Your Business for Success in a Digital World
As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: • Locate new markets • Leverage business partnerships • Communicate changes to operations • Improve your sales funnel • And more! Instructor: Omari Valentine REGISTER NOW
Find out more »October 2021
WEBINAR Changing Dynamics of Consumer Behavior
The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class, we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent…
Find out more »November 2021
WEBINAR Crisis Communication
When a crisis develops, experience has shown that a strategic, well-thought-out communication plan can make or break a business. In this information-filled, interactive workshop, participants will learn best practices for staying ahead of the story and communicating effectively. Participants will discover what types of crises are most common to their particular industry and be shown how to prepare written and verbal communication that will minimize any negative media coverage once the crisis occurs. Instructor: Saida Pagan REGISTER NOW
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