Logos are a critical part of the visual communication of most organizations and sits in the core of their brand. To learn how to refine or create a logo, it’s important to be able to identify the components that make a successful logo. A logo is not a pretty picture but a mark to identify with an idea and values of a corporation, non-profit, sports team, school, church, etc… This workshop will give you the basics understanding of what makes a successful and functional logo.

It will cover:
– Understanding the purpose of a logo
– Understanding the use of type, color, and shape
– How to create a style guide in order to keep consistency through out all touchpoints of an organization

Instructor
Ernesto Comodo

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