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December 2019

SBDC Orientation

Dec 3 @ 9:00 am - 10:00 am
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. NOTE: Late admittance is not permitted, please arrive early. Instructor: Larry Johnson REGISTER NOW

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The Basics of Starting a Business

Dec 3 @ 10:15 am - 12:15 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Learn the fundamentals of what it takes to get your business started. Topics for discussion determining the feasibility of your business, the importance of business planning, understanding financial and licensing requirements and more. Instructor: Charlie Lowe REGISTER NOW

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How to Start Your Business Financials in Excel

Dec 3 @ 12:00 pm - 2:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
$10

Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. For maximum learning you may bring your laptop to follow along, but it is not required. Basic computer knowledge is required for this class. Instructor: Andrew Strachan REGISTER NOW

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Accounting: The Basics of the Language of Business

Dec 4 @ 12:00 pm - 2:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
$10

Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors - use accounting terms and concepts to describe the events that make up the "story". This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to "account" for the transactions in your business. Instructor: Andrew Strachan REGISTER NOW

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Pitch Perfect 101

Dec 5 @ 10:00 am - 12:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
$10

Entrepreneurs seeking equity (angel and venture) funding must prepare and submit pitches to potential investors.  The vast majority of SBDC clients do not have the experience and presentation skill set to engage investors.  This lack of familiarity with the proper preparation of pitches often leads to failed attempts and hard lessons learned. Pitching investors and lenders is one of the greatest challenges facing entrepreneurs seeking to build and expand their businesses. High impact communications about investment derived from the value…

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Website 102: Web Design and SEO Best Practices

Dec 5 @ 1:00 pm - 3:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
$15

Following up Websites 101, we will take a deeper dive into forming a web design strategy by discussing how to structure a website and the importance of sitemaps. We will also discuss on-site and off-site Search Engine Optimization. Finally we touch designing your own website vs hiring a professional web designer, and review web design platforms and hosting options. This workshop explores web strategy concepts and is not a hands-on training. Instructor: Omari Valentine REGISTER NOW

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Marketing 101

Dec 5 @ 3:00 pm - 5:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
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$10

Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market.     Instructor: Debbie Goldfarb   REGISTER NOW

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How to Create a 2020 Content Calendar

Dec 10 @ 1:00 pm - 3:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Do you struggle to come up with relevant content that is worth posting? Are you aware of how to monetize your social media to increase your revenue through online sales and visibility? Having a solid content calendar is highly recommended so you can capitalize on all the holidays, events and sales opportunities available to you. -How to create content that sells remember facts tell but stories sell and you need to connect with your audience by identifying their pain points.…

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Business Plan Overview

Dec 10 @ 2:00 pm - 4:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don't have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…

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Legal Structure

Dec 10 @ 6:00 pm - 8:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
$10

One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…

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Optimize Your Business with Technology

Dec 11 @ 1:00 am - 3:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
$10

Running a business can be a challenging task. Having tools to make it easier and more efficient to do so is essential to staying competitive in today's marketplace. This workshop highlights tools Google offers to business owners that are easy to implement, affordable, and are simple to learn. We will also identify the benefits of using these tools to help complete daily business task. These tools will help you efficiently run your business, communicate with employees, clients, and potential clients.…

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Business Loans 101

Dec 11 @ 3:00 pm - 5:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. Instructor: Larry Johnson REGISTER NOW

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Effective Logo Design

Dec 11 @ 5:00 pm - 7:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Logos are a critical part of the visual communication of most organizations and sits in the core of their brand. To learn how to refine or create a logo, it's important to be able to identify the components that make a successful logo. A logo is not a pretty picture but a mark to identify with an idea and values of a corporation, non-profit, sports team, school, church, etc… This workshop will give you the basics understanding of what makes…

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How to Estimate Start-Up Costs and Cash Flow

Dec 12 @ 12:00 pm - 2:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. Instructor: Andrew Strachan REGISTER…

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Sales Strategies for the New Online Age (Inglewood)

Dec 12 @ 2:00 pm - 4:00 pm
Inglewood Public Library, 101 W Manchester Blvd
Inglewood, CA 90301 United States
Free

As we see classic stores like Toys R Us, Sears close down and Macy's reduce stores we see the brick and mortar world having a tremendous shift as more consumers feel comfortable buying online. In the past we would place ad in the paper or do a mailing and a numbers game we would convert advertising to business? Now, as times have changed and how we consume information has shifted from print media and even commercials to online Social Media…

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Export Workshop

Dec 12 @ 3:00 pm - 5:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

This workshop will provide new-to-export and new-to-market clients with information on getting started in international trade. International trade basics will be provided as we walk through to the four export development stages and are introduced to trade assistance resources on the federal, state and local level. Attendees will receive a FREE online copy of Braddock’s The World Is Your Market: Exporting Made Easier for Small Businesses. Instructor: Charlie Lowe REGISTER NOW

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