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April 2020

SBDC Orientation (Webinar)

Apr 7 @ 9:00 am - 10:30 am
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. NOTE: Late admittance is not permitted, please arrive early. Instructor: Larry Johnson REGISTER NOW

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The Basics of Starting a Business (Webinar)

Apr 7 @ 10:45 am - 12:45 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Learn the fundamentals of what it takes to get your business started. Topics for discussion determining the feasibility of your business, the importance of business planning, understanding financial and licensing requirements and more. Instructor: Charlie Lowe REGISTER NOW

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Digital Marketing in time of COVID-19 Webinar

Apr 7 @ 1:00 pm - 3:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
+ Google Map
Free

In today’s new world dealing with COVID-19, and staying at home, we literally have a captive audience who is online virtually all of their waking hours. We have to decide which of the various social media marketing & communication platforms are best for our business and that will have a return on investment & not be a time-waster. We also have to be mindful of what is relevant during these times and stay true to our brand values while making…

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SBA Disaster Loan Webinar

Apr 8 @ 10:00 am - 12:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

On Friday March 27, 2020, Congress passed the Coronavirus Aid, Relief, and Economic Security Act of 2020 (CARES). As part of the CARES act, Congress created the Paycheck Protection Program. For this program, Congress has allocated $349 billion dollars to help non-profit's, sole proprietor and independent contractors and small businesses. Additionally, Congress has expanded the EIDL Program and relaxed the underwriting guidelines to help small businesses take advantage of this program. PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR…

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How to Start Your Business Financials in Excel (Webinar)

Apr 8 @ 12:00 pm - 2:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. For maximum learning you may bring your laptop to follow along, but it is not required. Basic computer knowledge is required for this class. Instructor: Andrew Strachan REGISTER NOW

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Making Facebook Ads Work For You (Webinar)

Apr 8 @ 3:00 pm - 5:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad -The entire…

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Pitch Perfect 101 (Webinar)

Apr 9 @ 10:00 am - 12:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Entrepreneurs seeking equity (angel and venture) funding must prepare and submit pitches to potential investors. The vast majority of SBDC clients do not have the experience and presentation skill set to engage investors. This lack of familiarity with the proper preparation of pitches often leads to failed attempts and hard lessons learned. Pitching investors and lenders is one of the greatest challenges facing entrepreneurs seeking to build and expand their businesses. High impact communications about investment derived from the value driven…

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Podcasting for Small Businesses (Webinar)

Apr 9 @ 2:00 pm - 4:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

With more time in the car stuck in traffic commuting and the decline of good music on the radio we are forced with a dilemma of what to do in the car. Like any productive entrepreneur we want to do something that will grow our business. According to Edison Research, online radio including podcasts has grown 61% in the past ten years and NPR data reported in last two years has risen from 3.5 to 5.4 million listeners. It is…

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Marketing 101 (Webinar)

Apr 9 @ 3:00 pm - 5:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Debbie Goldfarb REGISTER NOW

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Accounting: The Basics of the Language of Business (Webinar)

Apr 14 @ 12:00 pm - 2:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to “account” for the transactions in your business. Instructor: Andrew Strachan REGISTER NOW

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Business Loans 101 (Webinar)

Apr 15 @ 3:00 pm - 5:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. Instructor: Larry Johnson REGISTER NOW

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How to Brand Your Business to Success (Webinar)

Apr 16 @ 10:00 am - 12:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

In this class you will learn the basics of branding including the key components.  We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touchpoints (Website, email/social media campaigns, network events, store front signage & printed ads) PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO WORKSHOP. Instructor:Debbie Goldfarb REGISTER NOW

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Websites 103: How to Hire a Professional Web Designer (Webinar)

Apr 16 @ 1:00 pm - 3:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Once you’ve planned out your website strategy and content, it’s time to hire a web designer. We will give you an introductory course in locating and hiring the perfect fit for your needs and your budget. We will cover: -The difference between a web designer and a web developer -How much you should expect to pay for a website -Where to find great web designers -The selection process, including important questions to ask the designer -10 Common mistakes that can…

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Business Plan Overview (Webinar)

Apr 16 @ 3:00 pm - 5:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don’t have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…

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Networking 101- 15 Second Elevator Pitch (Webinar)

Apr 21 @ 1:00 pm - 3:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
+ Google Map
Free

Would you like to improve your ability to communicate what you do to increase clients and customers? Do you have your 15 second pitch? NEWSFLASH: With the internet info overload attention spans have decreased and now we have less than 15 seconds to engage potential customers attention. Deborah Deras, SBDC Marketing Consultant with give you a 4 step simple system to be able to create your elevator pitch and speak it with conviction to increase opportunities for sales, investors and…

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Digital Marketing Automation-Grow your Business on Autopilot (Webinar)

Apr 21 @ 6:00 pm - 8:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

This workshop will go over how you can set up an automated Digital Marketing system to grow your business on autopilot. If you have a restaurant, a retail business, a service business or an e-commerce business, you will learn how to take advantage of automation to beat your competitors. In this workshop you will discover: -How to double your sales -How to attract potential customers and where you should be looking for them -How to turn those potential customers into…

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SBDC Orientation (Webinar)

Apr 21 @ 6:15 pm - 7:45 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. Instructor: Larry Johnson REGISTER NOW

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Legal Structure (Webinar)

Apr 22 @ 3:00 pm - 5:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…

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How to Estimate Start-Up Costs & Cash Flow (Webinar)

Apr 23 @ 12:00 pm - 2:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. Instructor: Andrew Strachan REGISTER…

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Export Workshop (Webinar)

Apr 23 @ 3:00 pm - 5:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

This workshop will provide new-to-export and new-to-market clients with information on getting started in international trade. International trade basics will be provided as we walk through to the four export development stages and are introduced to trade assistance resources on the federal, state and local level. Attendees will receive a FREE online copy of Braddock’s The World Is Your Market: Exporting Made Easier for Small Businesses. Instructor: Charlie Lowe REGISTER NOW

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How to Survive AB5 and Independent Contractors (Webinar)

Apr 28 @ 11:00 am - 12:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Are you an independent contractor? Do you engage independent contractors? Are you confused or unaware of the new law governing the engagement of independent contractors? To avoid fines and penalties, there are technicalities that are important to understand. Topics will include: -Explanation of the new Independent Contractor law (AB5) -Which businesses, professions and trades are exempt from AB5 -Discussion of the criteria to be an independent contractor -Ramifications for violation of AB5 Instructor: Michael DeDonato REGISTER NOW

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May 2020

YouTube 101 for Business (Webinar)

May 5 @ 10:00 am - 12:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
$20

Topics Covered: -Understanding Youtube as a Social Media Marketing platform -What content can you put on Youtube -How to optimize and monetize Youtube videos -Simple steps you can do to increase Subscribers -How to integrate with Social Media to increase revenue -How to use Youtube as a Marketing Strategy. Instructor: Deborah Deras REGISTER NOW

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Pitch Perfect 101 (Webinar)

May 7 @ 3:00 pm - 5:00 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
$10

Why this workshop is important: Entrepreneurs seeking equity (angel and venture) funding must prepare and submit pitches to potential investors.  The vast majority of SBDC clients do not have the experience and presentation skill set to engage investors. This lack of familiarity with the proper preparation of pitches often leads to failed attempts and hard lessons learned. Pitching investors and lenders is one of the greatest challenges facing entrepreneurs seeking to build and expand their businesses. High impact communications about…

Find out more »

SBDC Orientation (Webinar)

May 12 @ 9:00 am - 10:30 am
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. NOTE: Late admittance is not permitted, please arrive early. Instructor: Larry Johnson REGISTER NOW

Find out more »

The Basics of Starting a Business (Webinar)

May 12 @ 10:45 am - 12:45 pm
webinar, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Learn the fundamentals of what it takes to get your business started. Topics for discussion determining the feasibility of your business, the importance of business planning, understanding financial and licensing requirements and more. Instructor: Charlie Lowe REGISTER NOW

Find out more »
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