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September 2021

WEBINAR SBDC Orientation

Sep 21 @ 9:00 am - 10:30 am
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered three-four times per month. Instructor: Larry Johnson REGISTER NOW

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WEBINAR Digital Marketing In The Era Of Covid-19

Sep 21 @ 2:00 pm - 4:00 pm
Webinar CA
Free

In today’s new world dealing with COVID-19, and staying at home, we literally have a captive audience who is online virtually all of their waking hours. We have to decide which of the various social media marketing & communication platforms are best for our business and that will have a return on investment & not be a time-waster. We also have to be mindful of what is relevant during these times and stay true to our brand values while making…

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WEBINAR HR Hot Topics: California New Hire Documents

Sep 22 @ 6:00 am - 7:00 pm
Webinar CA
Free

In this workshop, we will discuss California new hire documents for small businesses. We will address best practices, resources, and FAQs. In addition, we will provide information about human resources and information. What we will cover: • CA new hire documentation • Best practices for storing electronic documents • Sending a document to government agencies • HR technology to manage your e-files Speaker: Danielle Jenkins (SBDC Advisor) REGISTER NOW

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WEBINAR Media Training for Small Business

Sep 22 @ 2:00 pm - 3:00 pm
Webinar CA
Free

In this workshop, you will learn what you need to know in order to conduct a successful media interview about your product or service. The media is everywhere nowadays in the form of traditional broadcast and print organizations as well as podcasts, live social media events and "citizen journalists." As a result, misinformation is rampant, and it is important to understand how to get your messages across to your customers in the way you intended. This is an essential workshop for any business…

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Webinar How to Become an Entrepreneur as an Immigrant

Sep 22 @ 3:00 pm - 5:00 pm
Webinar CA
Free

If you are new to the U.S., or maybe have lived here for some time, there has never been more opportunities to become an entrepreneur. Did you know that immigrants are almost twice as likely as the native-born to become entrepreneurs, with the rate of new entrepreneurs being 0.52 percent for immigrants, compared to 0.26 percent for the native-born! Not only do immigrants to the U.S. establish proportionally more businesses than native-born entrepreneurs, their companies are also more likely to succeed.…

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WEBINAR How to Set-up Up Free & Easy Accounting Software for Start-Ups

Sep 23 @ 9:00 am - 10:00 am
Webinar CA
Free

Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small businesses that makes sense. Topics discussed will include: • Is Wave right for you? • Setting up your bank accounts • Invoicing…

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WEBINAR Marketing 101

Sep 23 @ 10:00 am - 12:00 pm
Webinar CA
Free

Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Debbie Goldfarb REGISTER NOW

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WEBINAR The Basics of Import During Covid 19

Sep 23 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will provide new-to-import and new-to-market clients with information on getting started in international trade. International trade basics will be provided as we walk through to the four import development stages and are introduced to trade assistance resources on the federal, state and local level. Instructor: Charlie Lowe REGISTER NOW

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WEBINAR Lean Business Planning

Sep 28 @ 1:00 pm - 2:30 pm
Webinar CA
Free

Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It's as quick and easy as a few simple bullet point lists lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software, shares the simplicity and…

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WEBINAR SBDC Orientation

Sep 28 @ 6:00 pm - 7:30 pm
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered three-four times per month. Instructor: Larry Johnson REGISTER NOW

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WEBINAR How to Estimate Startup Costs & Cash Flow in Covid Times

Sep 29 @ 12:00 pm - 2:00 pm
Webinar CA
Free

How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. Instructor: Andrew Strachan REGISTER…

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WEBINAR HR Hot Topics: HR Strategy for Small Business in a COVID Era

Sep 29 @ 6:00 pm - 7:00 pm
Webinar CA
Free

In this workshop, we will discuss HR strategy for small businesses in a COVID era - the top 4 focus areas. We will address best practices, resources, and FAQs. In addition, we will provide information about human resources and information. What we will cover: • Compliance and establishing systems • Workforce planning • The administrative side of HR • Training and development Speaker: Danielle Jenkins (SBDC Advisor) REGISTER NOW

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WEBINAR Adapting Your Business for Success in a Digital World

Sep 30 @ 1:00 pm - 3:00 pm
Webinar CA
Free

“As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: • Locate new markets • Leverage business partnerships • Communicate changes to operations • Improve your sales funnel • And more! Instructor: Omari Valentine REGISTER NOW

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WEBINAR – Ask an Advisor? Starts, Pivots, Funding & Covid Recovery Q&A

Sep 30 @ 6:00 pm - 7:00 pm
Webinar CA
Free

We are here to address your concerns regarding business starts, pivots, funding and COVID recovery. Senior business advisors will be on hand to address your queries on strategies, tactics to start fund, pivot and recover. Topics can include: • Disaster funding resources • PPP forgiveness • How to start a new business and thrive in this environment • Marketing pivots to address changes caused by COVID • How to strategically address your market position • Branding • Cash management •…

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October 2021

WEBINAR SBDC Orientation

Oct 5 @ 9:00 am - 10:30 am
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered three-four times per month.  Please check our calendar: https://southbaysbdc.org/workshops/. for future dates. Instructor: Larry Johnson REGISTER NOW

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WEBINAR How to Create a 2021 Social Media Content Calendar

Oct 5 @ 2:00 pm - 4:00 pm
Webinar CA
Free

Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar is highly recommended so you can accomplish this. It will result in your being organized in the scheduling of your output and increase your ability to capitalize on all the holidays, events, and sales opportunities available to you. During…

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WEBINAR Win the Inbox Battle-Email Marketing Latest Tools for 2021

Oct 6 @ 1:00 pm - 2:00 pm
Webinar CA
Free

Are you using Email Marketing effectively? Are your subscribers sticking around? Are you customizing your messages to achieve your marketing goals? Come learn what's changed in email marketing tools and how to highlight your product or services with the right target market. Liz Harsch will reveal her 10 Top Tips to achieve the best results using the latest tools from segmenting to drip marketing and shoppable landing pages. Learn how to identify and motivate your marketing lists to take action now.…

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WEBINAR Legal Structure

Oct 6 @ 6:00 pm - 8:00 pm
Webinar CA
Free

One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…

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WEBINAR The Basics of Starting a Business Post Covid 19

Oct 12 @ 10:00 am - 12:00 pm
Webinar CA
Free

Learn the fundamentals of what it takes to get your business started. Topics for discussion determining the feasibility of your business, the importance of business planning, understanding financial and licensing requirements and more. Instructor: Charlie Lowe REGISTER NOW

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WEBINAR SBDC Orientation

Oct 12 @ 6:00 pm - 7:30 pm
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered three-four times per month.  Please check our calendar: https://southbaysbdc.org/workshops/. for future dates.   Instructor: Larry Johnson REGISTER NOW

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WEBINAR – Ask an Advisor? Starts, Pivots, Funding & Covid Recovery Q&A

Oct 13 @ 10:00 am - 11:00 am
Webinar CA
Free

We are here to address your concerns regarding business starts, pivots, funding, and COVID recovery. Senior business advisors will be on hand to address your queries on strategies, tactics to start fund, pivot, and recover. Topics can include: • Disaster funding resources • PPP forgiveness • How to start a new business and thrive in this environment • Marketing pivots to address changes caused by COVID • How to strategically address your market position • Branding • Cash management •…

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WEBINAR Financing Your Business

Oct 13 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This class will teach you what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. Instructor: Larry Johnson REGISTER NOW

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WEBINAR Website 103: Locating & Hiring the Best Web Designer for Your Project

Oct 14 @ 10:00 am - 12:00 pm
Webinar CA
Free

Once you’ve planned out your website strategy and content, it’s time to hire a web designer. We will give you an introductory course in locating and hiring the perfect fit for your needs and your budget. We will cover: • The difference between a web designer and a web developer • How much you should expect to pay for a website • Where to find great web designers • The selection process, including important questions to ask the designer •…

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WEBINAR SBDC Orientation

Oct 19 @ 9:00 am - 10:30 am
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered three-four times per month.  Please check our calendar: https://southbaysbdc.org/workshops/. for future dates.   Instructor: Larry Johnson REGISTER NOW

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WEBINAR How to Elevate Your 15 second Pitch during Covid 19

Oct 19 @ 2:00 pm - 4:00 pm
Webinar CA
Free

Would you like to improve your ability to communicate what you do to increase clients and customers? Do you have your 15-second pitch? NEWSFLASH: With the internet info overload attention spans have decreased and now we have less than 15 seconds to engage potential customers' attention. Deborah Deras, SBDC Marketing Consultant will give you a 4 step simple system to be able to create your elevator pitch and speak it with conviction to increase opportunities for sales, investors, and or…

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