Logos are a critical part of the visual communication of most organizations and sits in the core of their brand. To learn how to refine or create a logo, it’s important to be able to identify the components that make a successful logo. A logo is not a pretty picture but a mark to identify with an idea and values of a corporation, non-profit, sports team, school, church, etc… This workshop will give you the basics understanding of what makes a successful and functional logo.  It will cover: understanding the purpose of a logo, understanding the use of type, color and shape and how to create a style guide in order to keep consistency through out all touchpoints of an organization.

Bonus: If you would like to discuss your logo please email it to ernesto@907k.com 48 hours before workshop. Constructive criticism and ideas on improving your logo will be given.

Instructor: Ernesto Comodo

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