Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Effective market research helps businesses make insight-driven, informed decisions when planning, launching, managing or growing your business.  Plus, market research enables business owners to ascertain the financial feasibility of a venture before committing substantial resources to its success.

Join Debbie Goldfarb—a 25+ year marketing veteran and owner of BCU Works—a small independent branding & consulting firm specializing in small businesses to learn:
-What is market research?
-Why is market research important?
-When to conduct market research?
-How to conduct market research?
-Practitioner tools for you and the professionals
Instructor
Debbie Goldfarb

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