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hosted by: El Camino College SBDC

All LA SBDC workshops are currently being offered online only.

Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.

If your business is affected by COVID-19, view the LA SBDC COVID-19 Response Guide here.

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March 2021

WEBINAR How to Pivot Your Business Online During Covid 19

Mar 11 @ 1:00 pm - 3:00 pm
Webinar CA
Free

As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: - Locate new markets - Leverage business partnerships - Communicate changes to operations - Improve your sales funnel - And more… PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because…

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WEBINAR Branding in Covid-19 Era

Mar 11 @ 3:00 pm - 5:00 pm
Webinar CA
Free

For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the great…

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WEBINAR SEO Like A Pro

Mar 18 @ 1:00 pm - 3:00 pm
Webinar CA
Free

Looking to get more visitors to your website without spending a dime in marketing? Learn the two main types of SEO, and which is more important. Learn vital techniques all small businesses should be using to get more traffic, leads and sales, such as how to find “money” keywords, and how to improve your backlink profile. SEO is a valuable resource for local and Ecommerce businesses alike. We will cover: · What is SEO? · On-page vs. off-page SEO: Which…

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WEBINAR Instagram Reels in the Time of Covid 19

Mar 23 @ 2:00 pm - 3:30 pm
Webinar CA
Free

Instagram is always trying to overtake whatever APP is popular but this time we have to pay attention because the whole digital space has shifted from long-form video content to short-form content. Instagram Reels the epitome of short-form content is now being favored on the Instagram algorithm so if you are not using it you may not be discovered in the explore tab under your keywords. In a nutshell, Instagram Reels allows you to record and edit 15-30 second multi-video…

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WEBINAR How to Market Your Creative Business – 2021 Marketing Tools that work!

Mar 24 @ 1:00 pm - 2:00 pm
Webinar CA
Free

Are you using effective marketing tools for your Creative business? Join our webinar to learn to launch and promote your business to achieve your goals using digital online tools plus event and social media marketing in tandem. Get the facts on driving sales, connecting your marketing dots and maximizing your resources to identify your next best customer while defining your success with effective promotions in 2021. Hear from award-winning Creative guests George Yuhasz and Lee Hudspeth on the marketing tools…

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WEBINAR Making Facebook Ads Work For You

Mar 24 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad -The entire…

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WEBINAR Market Intelligence in Covid Times

Mar 25 @ 3:00 pm - 5:00 pm
Webinar CA
Free

In the COVID era—everything thing we thought we knew about business has changed from the products/services offered to consumer behavior and rapidly accelerated rates of technology and digital adoption. Brand strategy has been forever altered and our focus on IOT, streaming, blockchain and social media is greater than ever before. Interested in learning more? Join me for this seminar—where you will learn specific research techniques being used during COVID, latest market/industry trends and exactly what this means for you and…

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