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August 2019

How to Brand Your Business to Success

Aug 20 @ 1:00 pm - 3:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
$10

In this class you will learn the basics of branding including the key components.  We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touchpoints (Website, email/social media campaigns, network events, store front signage & printed ads) Instructor:Debbie Goldfarb REGISTER NOW

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Networking 101- 15 Second Elevator Pitch

Aug 27 @ 1:00 pm - 3:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
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Free

Would you like to improve your ability to communicate what you do to increase clients and customers? Do you have your 15 second pitch? NEWSFLASH: With the internet info overload attention spans have decreased and now we have less than 15 seconds to engage potential customers attention. Deborah Deras, SBDC Marketing Consultant with give you a 4 step simple system to be able to create your elevator pitch and speak it with conviction to increase opportunities for sales, investors and…

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Making Facebook Ads Work for You

Aug 27 @ 3:00 pm - 5:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
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Free

This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget.   In this workshop you will discover:   -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad…

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September 2019

Networking 101- 15 Second Elevator Pitch

Sep 10 @ 1:00 pm - 3:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Would you like to improve your ability to communicate what you do to increase clients and customers? Do you have your 15 second pitch? NEWSFLASH: With the internet info overload attention spans have decreased and now we have less than 15 seconds to engage potential customers attention. Deborah Deras, SBDC Marketing Consultant with give you a 4 step simple system to be able to create your elevator pitch and speak it with conviction to increase opportunities for sales, investors and…

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How to Conduct Market Research Series

Sep 10 @ 1:00 pm - 3:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
$30

This is a 3 session workshop that runs Tuesdays from 1pm-3pm. - What is market research? - Why is market research important? - When to conduct market research? - How to conduct market research? - Practitioner tools for you and the professionals Instructor Debbie Goldfarb REGISTER NOW   (Sept 10) Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset.…

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Instagram 101

Sep 12 @ 2:00 pm - 4:00 pm
Inglewood Public Library, 101 W Manchester Blvd
Inglewood, CA 90301 United States
Free

Topics to be cover includes: - How to set up your profile - How to get followers - Choosing the right hashtags - Creatively designing pictures - Plus all participants will get an ebook how to go from likes to sales. Instructor Deborah Deras   REGISTER NOW

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Marketing 101

Sep 12 @ 3:00 pm - 5:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor Charlie Lowe REGISTER NOW

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Making Facebook Ads Work for You

Sep 17 @ 6:00 pm - 8:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad…

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Website 102: Web Design and SEO Best Practices

Sep 19 @ 3:00 pm - 5:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
$15

Following up Websites 101, we will take a deeper dive into forming a web design strategy by discussing how to structure a website and the importance of sitemaps. We will also discuss on-site and off-site Search Engine Optimization. Finally we touch designing your own website vs hiring a professional web designer, and review web design platforms and hosting options. This workshop explores web strategy concepts and is not a hands-on training. Instructor Omari Valentine   REGISTER NOW

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Effective Logo Design

Sep 19 @ 5:15 pm - 6:15 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

Logos are a critical part of the visual communication of most organizations and sits in the core of their brand. To learn how to refine or create a logo, it's important to be able to identify the components that make a successful logo. A logo is not a pretty picture but a mark to identify with an idea and values of a corporation, non-profit, sports team, school, church, etc… This workshop will give you the basics understanding of what makes…

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Dominating Your Local Market Online

Sep 24 @ 3:00 pm - 5:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: - How to guarantee you get found online - 4 Data Companies that determine your Google ranking – that you never even knew existed - Techniques to have your customers telling…

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