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October 2024

WEBINAR Biz Basics: Marketing 101

Oct 24 @ 10:00 am - 12:00 pm
Free

Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where  you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…

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WEBINAR E-Smarts: Dominating Your Local Market Online

Oct 30 @ 3:00 pm - 5:00 pm
Free

This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you're looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…

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WEBINAR Threads vs. X: Crafting & Strategizing Text Driven Stories for Community Building and Sales

Oct 31 @ 12:00 pm - 1:30 pm
Free

Threads is an app within an app driven by texts messages, then images.  X, formerly known as Twitter, is a post driven site historically known for sharing short text driven posts, where images have been secondary. How do these networks measure up for your small business.  In this workshop, we’ll define each app and their native functionality.  We’ll discuss the power and strategic use of text driven social media messages to communicate a business and its brand. We’ll answer what kind of strategies…

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November 2024

WEBINAR Using Video to Promote Your Small Business

Nov 5 @ 2:00 pm - 3:30 pm
Free

What are some smart ways to use video and other images to increase your chances of selling your goods or services? What are some best practices for video production and on-camera presentation? Is video already part of your public relations plan? Want to learn more?  Join us for this information-packed webinar, and find out how you can promote your business and establish yourself as a though leader through the use of video. Instructor: Saida Pagan (SBDC  Advisor) REGISTER NOW

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WEBINAR Multichannels: How Social Media, Marketing & Webspace Creation Work Together to Build…

Nov 14 @ 10:00 am - 11:30 am
Free

A cross-disciplinary workshop showing the relationship between Marketing, Website Design, and Social Media to build, promote and market a small business. This Multichannel workshop presents three advisors who'll share their expertise of their field and its application to small businesses as they proceed through the SBDC process. At the end of each advisors presentation there will be a 30 minute Q&A to ask questions across the multichannel. Instructor: Chérmelle Edwards, Debbie Goldfarb and Omari Valentine (SBDC Advisors) REGISTER NOW

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WEBINAR Amplify Your Holiday Marketing Plan—Get A Free Guide!

Nov 20 @ 1:00 pm - 2:00 pm
Free

Are you ready to be a Holiday Marketing Rock Star? Whether you sell products or services to consumers or businesses, join this webinar to maximize your marketing impact in November & December. This Workshop Will Teach You How To: • Use my marketing tips to create and amplify your holiday marketing plan • Maximize the impact of your holiday marketing for your target customer • Bundle and create more effective & more profitable promotions • Tie into national campaigns to…

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WEBINAR Social Media Solutions: Making Facebook Ads Work For You

Nov 20 @ 3:00 pm - 5:00 pm
Free

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you're running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…

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