Products, Services, Businesses… all need names.

The trick is finding and using a name that won’t get you sued or be a marketing nightmare!!!

Imagine being in court when the Judge says the names you use belong to another business.

You must pay $$$$$

You can’t use the name customers know you by!!!

Now all the time and money spent on All ads, websites, URLs, Logos, Signage, Flyers, on the products you haven’t sold yet etc. All wasted –– you have to start from step one to launch your business and attract customers.

Instructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses, survive and thrive. With over 20 years of experience working for SBDCs, Non-profit Entrepreneurship Programs, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language, a sense of humor and giving low or no cost DIY solutions for your business.

Awarded by a California State agency for his advocating for women business owners.

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