You’ve got a hot new product or great service that you would like prospective customers to know about. Or maybe, there has been a problem at your business and you need to get ahead of the story. Whatever the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner.

In this hands-on workshop, participants will examine what news organizations and others are looking for in a good media release and how to craft communication that will help to enhance
and preserve a business’ reputation and customer base.

Instructor: Saida Pagan (SBDC Advisor) media trainer, communication specialist and journalist. ln addition to having extensive experience as a television reporter, host, and producer, Saida’s stories have appeared in a number of online print publications. As a media trainer, she has helped people from all walks of life to prepare for media interviews and communicate effectively during times of crisis. 

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