October 2025
WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Double Your Leads, Halve Your Effort: AI Automation for Smart Growth
What if you could grow your business without working longer hours? In this hands-on workshop, you’ll learn how to build a powerful, automated marketing system—supercharged with AI—that works for you 24/7. Whether you’re a solopreneur or managing a growing team, this session will show you how to leverage cutting-edge tools to attract more leads, convert them into loyal customers, and boost your revenue with less stress and more consistency. In this workshop, you’ll discover: How to attract and capture high-quality…
Find out more »WEBINAR Understanding Qualifications for Government Contracts
One way to increase sales for your business is to become a vendor or contractor to public agencies and private organizations. This workshop will provide an overview of how to decide if contracting is right for you, as well as cover the elements you need to know to begin the pursuit of new contracting opportunities. This workshop will be taught by Michael Williams, a Small Business Advisor with the El Camino College SBDC, proudly offering over 30 years of experience…
Find out more »WEBINAR Legal Corner: Succession Planning–Businesses Passing to the Next Generation
Are you thinking about passing the business you have built on to your family? Are you giving them ownership? Are you passing on your role as the manager? This may be the most important decision you make for your family. What are the lessons to learn about this from Covid 19 pandemic? Instructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses, survive and thrive. With over 20 years of experience working for SBDCs, Non-profit Entrepreneurship…
Find out more »WEBINAR Taking Charge of Your Career through Franchise & Business Ownership
Are you looking to get into business ownership but don’t know where to start? Discover what type of business could leverage your professional acumen and have a team to support you build a successful company. During our webinar learn what type of businesses excelled through Covid and are Recession Resistant. Additional topics we will be covering: Buying into a Franchise & Running your New Business The Surprisingly low upfront cost The different types of Franchise Models Whether franchising is a…
Find out more »WEBINAR Money Matters: How to Finance Your Business
This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will…
Find out more »WEBINAR E-Smarts: Get More Free Traffic to Your Website with These Simple SEO Techniques
Is your website getting all of the traffic it should be? Is it pulling in leads and sales? If not, your target audience may not be able to find you. Google search drives the majority of traffic on the internet. Learn the basics of search engine optimization (SEO) and start growing your search presence organically, using tried and true methods that are 100% free! You will Learn: The difference between on-site and off-site SEO How to optimize your pages to…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Win The Inbox Battle—Email Marketing 2025 Latest Action Tools
Are your Email Marketing efforts paying off? Are your contacts engaging & converting? Learn proven strategies to help your messages rise above a noisy inbox. Email open rates have changed. 2025 email marketers can use the latest action tools to motivate opens & engagement. Liz reveals her top 2025 tips to achieve better results. Save time & get better results using tools like: AI, CRM, Social Management, integrated apps, landing pages, SMS & so much more! This Workshop Will Teach You how to:…
Find out more »WEBINAR Human Resources: New Hire Onboarding
New Hire Onboarding teaches you the many various mandatory new hire paperwork requirements and processes to successfully bring a new employee into your business in California. Doing it correctly from the beginning minimizes your risk of unintentional violations of the many State and Federal HR mandates. Instructor: Sara Nicholson (SBDC Advisor) brings over 25 years of HR experience, helping small business owners find solutions to their human resources needs. She has worked across Southern California and Mexico, guiding business owners with…
Find out more »WEBINAR Legal Corner: How To Set Up & Register Your Business
This in-depth workshop addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »November 2025
WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Legal Corner: Prepping Your Business for Hard and Uncertain Times
Wow... The News is sounding not so good in so many ways. Just like you would on the personal level, you need to prepare for changes impacting your business. Economic troubles, political upheaval, and various disasters have an extra powerful impact on the small businesses. Learn some moves you can make to ride out the tough times as best you can. Most of them free and user friendly. Instructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses, survive and thrive. With…
Find out more »WEBINAR HR What Every Employer Needs to Know About Workplace Safety
Every employer in California is required to create and carry out an effective program to meet the requirements of Cal/OSHA's Injury and Illness Prevention Program (IIPP) regulation. What to Expect: The training that we will provide reviews the basics of the IIPP, the newer Workplace Violence Prevention Plan (WVPP) and Indoor Heat Illness, existing Safety Data Sheets and CA nonemergency COVID-19 Prevention Procedures. We will explore the minimum requirements for all employees and provide resources directly from the State that…
Find out more »WEBINAR DBA Practicum—Join Us Today to File Your DBA!
A California business operates under a DBA (short for "doing business as") when it uses a legal name other than its own to conduct operations. DBAs are sometimes known as "trade names" or "fictitious names," and businesses must register with the California Secretary of State before conducting operations using a DBA. California law requires any sole proprietors, partnerships, limited liability companies (LLCs), or corporations that want to conduct their operations and sign legal documents under a name other than their own…
Find out more »WEBINAR Biz Basics: Marketing 101
Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…
Find out more »WEBINAR Using Video to Promote Your Small Business
What are some smart ways to use video and other images to increase your chances of selling your goods or services? What are some best practices for video production and on-camera presentation? Is video already part of your public relations plan? Want to learn more? Join us for this information-packed webinar, and find out how you can promote your business and establish yourself as a tough leader through the use of video. Instructor: Saida Pagan (SBDC Advisor) and media trainer, communication…
Find out more »WEBINAR Biz Basics: What Business Should I Start?
Thinking of starting a business, but not sure what kind? You’re not alone. Many aspiring entrepreneurs are fueled by passion and the dream of being their own boss—but often lack clarity on the type of business that truly fits their strengths, lifestyle goals, and market realities. In this interactive 2-hour workshop, you’ll learn how to: Clarify your personal motivations and entrepreneurial strengths Explore and compare different business models Evaluate your business ideas with practical tools Identify the type of business…
Find out more »WEBINAR Amplify Your Holiday Marketing Plan—Get A Free Guide!
Make the most impact this holiday season by amplifying your messages using digital and traditional media that continues to deliver. Get our holiday season guide and tips to help you thrive. Did you know that for many companies, the holidays are critical to wrapping up the year to meet their annual goals? From fundraising to well wishing, you can turn the holidays into opportunities while reminding your customers why they love your company. Whether you are a non-profit or sell products…
Find out more »WEBINAR E-Smarts: Dominating Your Local Market Online
This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you're looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…
Find out more »WEBINAR Navigating SBIR/STTR (Research & Technology) Grants
The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs provide an opportunity for small businesses to tap into federal funding to conduct research and development on promising new innovations and technologies. With $4 billion available annually, the programs are a source of seed capital for early stage companies. SBIR/STTR funding can also serve as a pathway to equity financing by allowing businesses to demonstrate feasibility of new technologies and move toward commercialization. This webinar will cover…
Find out more »WEBINAR Mastering Storytelling for Community Building and Sales: Facebook vs. LinkedIn
Optimize storytelling for community building and sales on two prominent social media platforms: Facebook and LinkedIn. In this user-friendly overview, we'll explore the unique features of both platforms, compare the benefits of sharing text and image updates, and explore real-life examples of personalities, brands, and companies leveraging these platforms to foster engagement and drive sales. Instructor: Chérmelle Edwards (SBDC Advisor) and writer, photographer, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and…
Find out more »WEBINAR Improve Your Personal Credit for Lending Opportunities
The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your chances of approval and favorable terms. During this workshop, participants will learn about the different credit bureaus and how they calculate credit scores, the common…
Find out more »WEBINAR E-Smarts: How to Use Technology to Adapt Your Business and Reach New Customers
As consumers get younger & more tech-savvy, businesses need to pivot to find and appeal to new customers. We will investigate the strategies used by successful companies, and look at the various areas that you can adapt your business in the Digital age. Keeping up with the times is vitally important to keep your edge in a competitive marketplace. You will learn how to use technology to: Find new customers Improve your customer communications Get more leads and sales Integrate…
Find out more »WEBINAR Legal Corner: What You Should Know When Buying a Small Business or Franchise
Learn the important things you should be doing to protect yourself when buying an existing business or a franchise opportunity. "Turn Key Solution" "it's already put together"? Those are common sayings but the reality is very different. Franchises are often sold like "they are proven successful systems" and that "government protections" make the deal a winner. It's not the reality. We'lll go over reducing risks and also ways to judge whether the deal works for you or not? Ways that are low cost/ No cost moves. Instructor: Ben Martin (SBDC Advisor) and Attorney who loves helping…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Money Matters: How to Finance Your Business
This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will…
Find out more »WEBINAR Wave Accounting for Startups and Service Businesses
Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small business that makes sense. This webinar is not for companies with inventory. Instructor: Maureen Thielen (SBDC Advisor). She provides bookkeeping, accounting and tax…
Find out more »WEBINAR Business Plan Overview
Building a successful business requires vision, and the coordination of efforts in several areas. The process of starting and running a business can be overwhelming without a good plan. A good solution to understanding all of the moving parts of your business is to write a business plan. In this webinar we will discuss: -The internal and external purposes of a business plan -A review of the types of plans: Traditional, one page, Canvas, Pitch Deck -Writing strategies and tips,…
Find out more »WEBINAR Transition from Handyman to Construction Company Owner!
Ready to Level Up Your Career? Join Us for a Free, Informative Presentation! What You'll Learn: - Transform your skills from handyman to business owner! - Steps to obtain a contractor’s license hassle-free. - Launching your very own Construction business. Who Should Attend: - Handymen/Handywomen looking to elevate their careers. - Individuals interested in starting their own Construction company. - People eager to learn the basics of the trade and business. Don’t miss out on this valuable opportunity! Your Journey…
Find out more »WEBINAR HR Basics and Preparing your Business for Employees
This critical HR training will guide you through the basics of what HR is and how to prepare your business for employees before you hire them. Learning these steps will help protect your business from unintended risks and provide you valuable California based HR knowledge and best practices. Instructor: Sara Nicholson (SBDC Advisor) brings over 25 years of HR experience, helping small business owners find solutions to their human resources needs. REGISTER NOW
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