For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the great depression.

*Video Sharing is encouraged*

PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is present.

Instructor: Debbie Goldfarb