The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business.  Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class, we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes sited by the experts of our industries.

Instructor: Debbie Goldfarb