Imagine this: A major news organization has reached out to you to schedule an interview about your business. After months of trying, it has finally happened. You think you know what you want to say, but have you considered the other production elements that have the potential of not only enhancing the look of a story, but could also helping to boost sales and revenue?

Do you currently have these still photos, video and other other key production assets readily available on your website/drive? If the answer is “no,” then this workshop is for you.

Participants will learn what the media requires to produce an outstanding report or episode that can make a world difference in how prospective clients view you and your business.

Instructor: Saida Pagan (SBDC Advisor) media trainer, communication specialist and journalist. ln addition to having extensive experience as a television reporter, host, and producer, Saida’s stories have appeared in a number of online print publications. As a media trainer, she has helped people from all walks of life to prepare for media interviews and communicate effectively during times of crisis. 

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