Whether we are headed into a long or short recession, it is time for you to plan for your company’s growth through it! Planning really is the answer, from cutting unnecessary costs to engaging your customers with the lowest-cost marketing tools around. There is always opportunity in change, so get my tips on thriving in this environment.

Attendees of This Presentation Will Learn:
-What to expect about marketing during a recession.
-Customer retention tips and tricks.
-How to find new markets in a competitive culture.
-Where to put your marketing dollars and where to trim your spending.
-Find media deals, negotiations and co-op marketing opportunities
-Messaging that works and how to rise above the noise.
-Downsizing, rightsizing and finding your media mix

Instructor: Liz Harsch

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