Threads is an app within an app driven by texts messages, then images.  X, formerly known as Twitter, is a post driven site historically known for sharing short text driven posts, where images have been secondary. How do these networks measure up for your small business.  In this workshop, we’ll define each app and their native functionality.  We’ll discuss the power and strategic use of text driven social media messages to communicate a business and its brand. We’ll answer what kind of strategies work best on each platform that allow you to build your brand by crafting a unique voice.

We’ll use real world examples of businesses – individuals, makers, and content creators – to learn how we can build compelling posts to create meaningful conversations and communities around what you aim to sell.

Instructor: Chérmelle Edwards (SBDC Advisor) and writer, photographer, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion, hospitality, and lifestyle industries. She has a degree in English with a specialization in creative writing from UCLA and has written for platforms like Bloomberg BusinessWeek and The Guardian.

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