You’ve got a hot new product or service that you would like your prospective customers to know about.  Or maybe, there has been a  problem at your business that is attracting media attention.  Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill.  In this workshop we will examine what the media is looking for in a good press release and how to craft media communication that will help to preserve your businesses’ reputation and customer base.

Instructor: Saida Pagan

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