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July 2019
Business Loans 101
This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. Instructor: Larry Johnson REGISTER NOW
Find out more »Business Plan Overview
Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don’t have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…
Find out more »SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. NOTE: Late admittance is not permitted, please arrive early. Instructor: Larry Johnson REGISTER NOW
Find out more »The Basics of Starting a Business – Hawthorne Memorial Center
Learn the fundamentals of what it takes to get your business started! Topics for discussion: -Determining the feasibility of your business -The importance of business planning -Understanding financial and licensing requirements, and more. -How the Small Business Development Center can help you get started Instructor: Larry Johnson REGISTER NOW
Find out more »How to Estimate Start-Up Cost & Cash Flow
How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. Instructor: Andrew Strachan REGISTER…
Find out more »Networking 101- 15 Second Elevator Pitch
Would you like to improve your ability to communicate what you do to increase clients and customers? Do you have your 15 second pitch? NEWSFLASH: With the internet info overload attention spans have decreased and now we have less than 15 seconds to engage potential customers attention. Deborah Deras, SBDC Marketing Consultant with give you a 4 step simple system to be able to create your elevator pitch and speak it with conviction to increase opportunities for sales, investors and…
Find out more »Making Facebook Ads Work for You
This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad -The entire…
Find out more »Legal Structure
One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…
Find out more »August 2019
How to Start Your Business Financials in Excel
Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. For maximum learning you may bring your laptop to follow along, but it is not required. Basic computer knowledge is required for this class. Instructor: Andrew Strachan REGISTER NOW
Find out more »Pitch Perfect 102
Why this workshop is important: Entrepreneurs seeking equity (angel and venture) funding must prepare and submit pitches to potential investors. Poor presentation of pitches often leads to failed attempts and hard lessons learned. Pitching investors and lenders is one of the greatest challenges facing entrepreneurs. High impact communications can motivate investors. This workshop provides participants with the opportunity to practice their pitches in a safe and supportive environment leading to constructive and meaningful feedback. Who should attend this workshop? Entrepreneurs seeking angel, venture or lending…
Find out more »Social Media 101
What you’ll learn: You’ve started using social networks for your organization and now you want to use them more effectively in 2019. This seminar will give you a closer look at these popular social media networks and what they can achieve: Look closer at Facebook, Twitter, LinkedIn, Pinterest, Google+ & Instagram. Learn the market for each platform and how companies use them to grow How to create your company’s online personas for customers and contacts to follow and trust & move…
Find out more »Website 101: How to Plan Your New Website
Planning a website is as important as planning to build a house. We will review the design concepts and content structure to build an effective website that will drive and convert traffic from organic search and discuss how to fit it into your overall digital marketing content plan. We will also cover the essential free tools for monitoring and managing your website’s health. This workshop explores the concepts behind good design and is not a hands-on training. Instructor: Omari Valentine…
Find out more »SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. REGISTER NOW
Find out more »The Basics of Starting a Business
Learn the fundamentals of what it takes to get your business started. Topics for discussion: Determining the feasibility of your business The importance of business planning Understanding financial and licensing requirements and more! REGISTER NOW
Find out more »Facebook Live for Business
Facebook has over a billion subscribers. Now is the time to learn how to use Facebook livestreaming to grow your business. This event will cover 1) How to set up your account. 2) Where to stream to get the most impact. 3) What to stream to drive business/sales. 4) How often to stream. 5) 5 C’s to increase more sales from your streams. 6) Q&A Instructor: Deborah Deras REGISTER NOW
Find out more »Optimize Your Business with Technology
Running a business can be a challenging task. Having tools to make it easier and more efficient to do so is essential to staying competitive in today’s marketplace. This workshop highlights tools Google offers to business owners that are easy to implement, affordable, and are simple to learn. We will also identify the benefits of using these tools to help complete daily business task. These tools will help you efficiently run your business, communicate with employees, clients, and potential clients.…
Find out more »Dominating Your Local Market Online
This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: How to guarantee you get found online -Four Data Companies that determine your Google ranking – that you never even knew existed -Techniques to have your customers telling everyone they know…
Find out more »Accounting: The Basics of the Language of Business
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors - use accounting terms and concepts to describe the events that make up the "story". This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to "account" for the transactions in your business. Instructor: Andrew Strachan REGISTER NOW
Find out more »Business Loans 101
This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. Instructor: Larry Johnson REGISTER NOW
Find out more »Employee or Independent Contractor Seminar
Common misconceptions about independent contractors – Ways to combat payroll tax fraud – How to distinguish between employees and independent contractors – Statutory and exempt employment – Resources to help classify workers REGISTER NOW
Find out more »Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Charlie Lowe REGISTER NOW
Find out more »How to Brand Your Business to Success
In this class you will learn the basics of branding including the key components. We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touchpoints (Website, email/social media campaigns, network events, store front signage & printed ads) Instructor:Debbie Goldfarb REGISTER NOW
Find out more »Legal Structure
One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…
Find out more »Food Industry Workshop 101 & 102
Part 1: August 21st- 10am-4pm Part 2: August 28th- 10am-4pm If you operate or would like to start a restaurant, have been making a cottage food product at home, or are operating out of commercial kitchen and would like to step up your business game, this is the program for you! The SBDC will offer a two-part training on how to successfully navigate and grow your food industry business and stop leaving money on the table! REGISTER NOW This…
Find out more »How to Estimate Start-Up Costs and Cash Flow
How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. Instructor: Andrew Strachan…
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