Discover the basics of getting 'on' social media. In this workshop we'll briefly cover main social platforms - what are they and how to use them. We'll discuss key terminology, cover how-to's (ie.e how to post, share stories, upload a video, write captions and create hashtags.) We'll cover best practices including how to use apps as a search engine, how to follow, share, comment and engage organically to build followers and community.   Chérmelle Edwards (SBDC Advisor) and writer, photographer, and cultural strategist…

Day 1 9/15/2026 10:00 AM (PDT) 9/15/2026 12:00 PM (PDT) Day 2 9/17/2026 10:00 AM (PDT) 9/17/2026 12:00 PM (PDT)   Description: Take our 2-day Fast Track “bootcamp” program.  This course was developed by industry professionals to provide you the basic tools you need to start your business.  This is ideal for prospective businesses with little to no time but a willingness and desire to learn the language of business, determine whether starting a business makes sense and if so, specific steps to start the business. The…

You’ve got a hot new product or great service that you would like prospective customers to know about. Or maybe, there has been a problem at your business and you need to get ahead of the story. Whatever the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner. In this hands-on workshop, participants will examine what news organizations and others are looking for in a good media release and how to craft communication that will help…

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors - use accounting terms and concepts to describe the events that make up the "story". This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to "account" for the transactions in your business.   Instructor: Andrew Strachan (SBDC Advisor) has many years of financial…

As Google has announced discontinuing data collection for Universal Analytics, it’s crucial to begin making the switch to for Google Analytics 4. We will walk through how to set up a new GA4 property and how to switch over from UA. We will go over each of the main features of GA4 and discuss which features are the most valuable for small businesses to tap into. Attend this 2-hour webinar to discover: What is GA4 and how it is different…

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It's as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software, shares the simplicity and ease…

Artificial Intelligence.... AI, is all the rage. It can boost productivity and profitability. But it can also endanger you and your business if you are not careful. We will cover those things that can arise when you start using AI in your business. Instructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses, survive and thrive. With over 20 years of experience working for SBDCs, Non-profit Entrepreneurship Programs, and Pro Bono service to people wanting to build their…

New Hire Onboarding teaches you the many various mandatory new hire paperwork requirements and processes to successfully bring a new employee into your business in California. Doing it correctly from the beginning minimizes your risk of unintentional violations of the many State and Federal HR mandates. Instructor: Sara Nicholson (SBDC Advisor) brings over 25 years of HR experience, helping small business owners find solutions to their human resources needs. She has worked across Southern California and Mexico, guiding business owners with a…

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you're running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…