Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships is essential for growth and stability.  In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign. In this workshop, small business owners will get an overview of the main points.

In Part 1 of Launching a Small Business Publicity Campaign (August 17)

Participants will review how to determine the main objective of a campaign, and how strategies and tactics are chosen to achieve their objectives.

In Part 2 of Launching a Small Business Publicity Campaign (August 24)

Participants will then be introduced to the all-important principles of assessing and evaluating the success of a publicity campaign, resulting in favorable publicity and increased business revenue.

Instructor: Saida Pagan (SBDC Advisor)