Publicizing your business is one of the most important steps a small business owner can take.  Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability.

In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign such as the importance of research, planning, identifying key customers and developing strategies and tactics. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign.

Instructor: Saida Pagan

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