This workshop is to help businesses with existing social media platforms to take their business to a higher level.

This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand?

You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to ‘sell’. You will leave the webinar with an understanding of how to communicate your authenticity as related to your industry, how to grow real customers by engaging your community and how to use stories to sell.

Instructor: Chérmelle Edwards (SBDC Advisor) is a writer, photographer, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion, hospitality, and lifestyle industries. She has a degree in English with a specialization in creative writing from UCLA and has written for platforms like Bloomberg BusinessWeek and The Guardian.

REGISTER NOW