Does timing your posts really boost visibility? Can a double-tap turn into a dollar? Is one app truly better than another—no matter the content? And what about those third-party editing tools—are they your secret weapon or just hype?

Are all videos created equal, whether they’re Reels, Shorts, or part of a well curated grid? If you follow a trend, does it guarantee your brand will go viral?

This workshop unpacks the strategies a small business really needs.

Instructor: Chérmelle Edwards (SBDC Advisor) is a writer, photographer, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion, hospitality, and lifestyle industries. She has a degree in English with a specialization in creative writing from UCLA and has written for platforms like Bloomberg BusinessWeek and The Guardian.

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