In this workshop, you will learn what you need to know in order to conduct a successful media interview about your product or service. The media is everywhere nowadays in the form of traditional broadcast and print organizations as well as podcasts, live social media events and “citizen journalists.” As a result, misinformation is rampant, and it is important to understand how to get your messages across to your customers in the way you intended.  This is an essential workshop for any business owner or working professional in today’s media-saturated environment.

Instructor: Saida Pagan (SBDC Advisor) and media trainer, communication specialist and journalist. ln addition to having extensive experience as a television reporter, host, and producer, Saida’s stories have appeared in a number of online print publications. As a media trainer, she has helped people from all walks of life to prepare for media interviews and communicate effectively during times of crisis.