In this workshop we’ll discuss what Social Media is and is not. We’ll define the difference between social media for personal use and business use. We’ll discuss today’s main platforms including best use cases based upon popular industries.

You’ll learn how to select the right social platform(s) for your business including what to post (content); how often to post (frequency), and how to turn content into sales (revenue strategies).

Instructor: Chérmelle Edwards (SBDC Advisor) and writer, photographer, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion, hospitality, and lifestyle industries. She has a degree in English with a specialization in creative writing from UCLA and has written for platforms like Bloomberg BusinessWeek and The Guardian.

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