In this class we will introduce & define the discipline we call market intelligence. The purpose of this class is to provide a broad overview of the importance, tools and approach used today. In addition to providing latest economic, industry, market, and consumer trends we will review the market intelligence methodologies used to gather this information. At the end of class participants will be assigned to develop a 1-page summary on their business idea or business for review during Class 2.

Instructor: Debbie Goldfarb

 
This is the 1st webinar of the series, please register for the following webinars:

Webinar 2: 5/13/21 10am-12pm
Market Research—In the World Recovering from COVID

Webinar 3: 5/23/21 10am-12pm
Market Research Tools
 

Although each class can be taken individually, this series has been created to take the classes in sequential order to facilitate participants maximum understanding and overall course flow.