This is a 3 session workshop that runs Tuesdays from 1pm-3pm.

Join Debbie Goldfarb—a 25+ year marketing veteran and owner of BCU Works—a small independent branding & consulting firm specializing in small businesses to learn:

• What is market research?
• Why is market research important?
• When to conduct market research?
• How to conduct market research?
• Practitioner tools for you and the professionals

(May 21) Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Effective market research helps businesses make insight-driven, informed decisions when planning, launching, managing or growing your business. Plus, market research enables business owners to ascertain the financial feasibility of a venture before committing substantial resources to its success.

(May 28) Week 2-Secondary Market Research- The purpose of this session is to describe/explain in depth secondary market research tools. This class was created at the request of previous attendees and clients to learn how to use the tools described previously, including case studies. Debbie will provide step-by-step instruction so you too can do research like a pro.

(June 4th) Week 3-Primary Market Research- The purpose of this session is to describe/explain in depth primary research tools (focus groups and surveys). This class was created at the request of previous attendees and clients to learn how to use the tools described previously. You will leave this workshop with an understanding of the appropriate way to use these tools.

Please bring your laptop.

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