Understanding the basics of marketing is vital for the successful launch and growth of any business. Marketing is the discipline where you learn how to create & maintain demand, relevance, reputation, competitive positioning, and more. Marketing is integral in all facets of launching, growing, and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance.

During this class, we will introduce the concepts and activities that comprise marketing management that you should master in order to assess and solve marketing problems. The class is the foundation for understanding key marketing approaches and concepts and will be an essential part of your arsenal when mastering more advanced business techniques you will need as you launch and grow your business. Come learn from an industry leader about the power and impact marketing can be on you and your business.

Remember–Marketing’s job is never done…it’s about perpetual motion. We must continue to innovate every day. – Beth Comstock

Instructor: Debbie Goldfarb