A customized media list is a must-have tool for successful business owners. In any given year, there are usually several opportunities to contact the media with the goal of getting positive coverage of your product or service. Compiling such a list requires an investment of time and effort–but the results are well worth the hard work. In this workshop, you will learn best practices for putting together a media list, contacting the media, and developing a lasting relationship with media organizations.

Instructor: Saida Pagan