When a crisis develops, experience has shown that a strategic, well-thought-out communication plan can make or break a business.

In this information-filled, interactive workshop, participants will learn best practices for staying ahead of the story and communicating effectively.

Participants will discover what types of crises are most common to their particular industry and be shown how to prepare written and verbal communication that will minimize any negative media coverage once the crisis occurs.

Instructor: Saida Pagan

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