We live in an experience economy and it’s fundamentally changing how companies go to market, influence their buyers, and engage people throughout the customer journey. Customer Experience (CX) is more than just a company’s brand—it is the complete experience with you & your company. In this class—we will explain the customer experience concept and why it is one of the top initiatives for 2021. We will identify/describe key components of CX needed for making CX the epicenter of a company’s DNA.

Instructor: Debbie Goldfarb