In this workshop, small business owners will get an overview of the main points in Part 1 of Launching a Small Business Publicity Campaign.

Participants will review how to determine the main objective of a campaign, and how strategies and tactics are chosen to achieve their objectives. In Part 2 of Launching a Small Business Publicity Campaign, participants will then be introduced to the all-important principles of assessing and evaluating the success of a publicity campaign, resulting in favorable publicity and increased business revenue.

Instructor: Saida Pagan