In this class we will focus on market research—the primary modality used by marketers to gather industry/market and company data. We will explain the differences between market intelligence and market research. Plus, we will pay keen attention will be placed on reviewing the specific reasons and methodologies used for primary and secondary research—especially in respect to obtaining understanding market/competitive information & consumer buying behavior. At the end of this class, participants will be asked to more fully flush out their ideas based on a SWOT & Porter 5 competitive analysis.

Instructor: Debbie Goldfarb
 
This is the 2nd webinar of the series, please register for the following webinars:

Webinar 1: 5/6/21 10am-12pm
Current Market Trends & Market Intelligence

Webinar 3: 5/23/21 10am-12pm
Market Research Tools
 

Although each class can be taken individually, this series has been created to take the classes in sequential order to facilitate participants maximum understanding and overall course flow.