In this class, we will provide an overview of the specific tools used for primary and secondary research. We will review examples of the various methodologies used in the field and available for small business owners. In addition, we will spend time having each participant review their SWOT and Porter 5 Forces competitive analysis. If time is available, the instructor will share research studies recently completed on behalf of her private clients.

Instructor: Debbie Goldfarb
 
This is the 3rd webinar of the series, please register for the following webinars: 

Webinar 1: 5/6/21 10am-12pm
Current Market Trends & Market Intelligence

Webinar 2:  5/13/21 10am-12pm
Market Research—In the World Recovering from COVID 
 

Although each class can be taken individually, this series has been created to take the classes in sequential order to facilitate participants maximum understanding and overall course flow.