11/03/2022 – Website 101 How to Plan Your New Website:

This workshop is a starter course for business owners looking to build their first website. We will discuss what makes a good website and look at some things to consider before making an investment in one. We will compare and contrast the various options available in the marketplace for building a website, and cover the basics of search engine optimization, analytics and website security.

11/10/2022 – Website 102 Usability Design Basics for Business Websites:

Your business website is a vital arm of your online presence. Building a strong user experience can not only bring more customers to your doorstep, but also help your customers through their customer journey.

In this presentation, we will go over the concepts that will help you start creating a basic structure for your website. Building the right structure can help you drive content most effectively from multiple channels. We will also look at some of the pitfalls to avoid to ensure your website’s usability is on point.

You will learn:

• Effective website structure
• Web Content Accessibility Guidelines
• Understanding customer journey
• SEO Basics

11/17/2022 – Website 103 Locating & Hiring the Best Web Designer:

Designing your first website (or redesigning one) can be an exhilarating process. Selecting the right web designer for your needs can make the difference between a stress-free, successful website launch and a stressful, time consuming endeavor.

In this presentation, we will go over all of the documentation you need to have before moving forward with a designer. We will discuss how to identify the requirements for your project during the quote process. Finally, we will discuss some of the things to avoid once you have hired a designer to keep your project on track.

You will learn:

• What you need to have before you start
• The difference between web designers, web developers and agencies
• How much to spend on web design and development
• Why you need a contract and what it should include
• Top 10 mistakes to avoid during development

Instructor: Omari Valentine (SBDC Advisor)

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