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January 2025
WEBINAR Creating a Public Relations Campaign for Your Business
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying their key audiences and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their own public relations campaign. This is an essential workshop for any small business owner.…
Find out more »WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth
This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of your customers How…
Find out more »WEBINAR Transition from Handyman to Construction Company Owner!
Ready to Level Up? Join us for an Eye-Opening Presentation! What You'll Learn: - Transform your skills from handyman to business owner! - Steps to obtain a contractor’s license hassle-free. - Launching your very own Construction business Who Should Attend: - Handymen looking to elevate their careers. - Individuals interested in starting their own Construction company. - Anyone eager to learn the ropes of the trade. Don't Miss Out! Secure Your Spot Now. Your Journey to Construction Success Begins…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Taking Charge of Your Career through Franchise & Business Ownership
Are you looking to get into business ownership but don’t know where to start? Discover what type of business could leverage your professional acumen and have a team to support you build a successful company. During our webinar learn what type of businesses excelled through Covid and are Recession Resistant. Additional topics we will be covering: Buying into a Franchise & Running your New Business The Surprisingly low upfront cost The different types of Franchise Models Whether franchising is a…
Find out more »WEBINAR Pump Up Your 2025 Marketing Plan—Get My Checklist!
Learn how to market your business more effectively in 2025. This workshop will help you improve your marketing goals and use my marketing checklist to target your market with the right digital marketing tools to get the results you desire. We'll brainstorm using my checklist to jumpstart your marketing plan to grow your business or organization faster in 2025. This Workshop Will Teach You: • What marketing tools are working in 2025 & what's not. • How to use my checklist to…
Find out more »WEBINAR Improve Your Personal Credit for Lending Opportunities
The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your chances of approval and favorable terms. During this workshop, participants will learn about the different credit bureaus and how they calculate credit scores, the common…
Find out more »February 2025
IN PERSON EVENT- Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Writing a Winning Press Release to Publicize Your Business
You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner. In this webinar, we will examine what the media is looking for in a good press release. This a a hands-on workshop where participants will learn the parts of a press release and how to attract the attention of media…
Find out more »IN PERSON EVENT Network & Learn 10 Constant Contact Digital Marketing Tools Revealed
Come network and learn at the Southbay SBDC in Hawthorne and Constant Contact. Are you time challenged to use digital media effectively? Learn the 10 digital tools you can start using and how they work together to help you grow your business. Get to know other local business owners while we show you how to use these cost effective tools for your business and answer your questions to apply the tools to your challenge. Seating is limited as this is…
Find out more »WEBINAR Legal Corner: 2025 Resolutions & Smart Business Moves
Like getting paid? Do you want less liability risks? Want to be prepared for 2025's challenges or threats? Are you determined to make your 2025 goals happen? If this sounds kind of OK to you, join us. Learn contract terms that protect you, get you paid, reduce losses, avoid court, and strengthen your cash flow. Also, covered are steps and tools to make your goals a reality. Smart moves. All are No Cost or Low Cost. Don't attend this webinar if you rather: Work harder, not…
Find out more »WEBINAR Money Matters: Angel Investment 101 for Start-Ups
Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? Webinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade. In this webinar, Tim answers key questions…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Biz Basics: Accounting: The Basics of the Language of Business
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors - use accounting terms and concepts to describe the events that make up the "story". This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to "account" for the transactions in your business. Instructor: Andrew Strachan (SBDC Advisor) REGISTER NOW
Find out more »WEBINAR Money Matters: How to Finance Your Business
This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will…
Find out more »IN PERSON EVENT CROWDFUNDING SERIES: The Newest Way For Startups and Entrepreneurs to Raise Capital
In the past, when someone wanted to fund something — be it a project, a company, or anything that required capital to start — there were a few ways to raise money. They could take on debt from a loan. They could raise money from friends, family members, and angel or VC investors. They could even take the "bootstrapping" route and scrounge up as much money as possible to fund the project themselves. In the late 2000s, a fourth option…
Find out more »Webinar- Fast Track Start-Up Crash Course 3-day Series
Take our 3-day Fast Track “bootcamp” program. This course was developed by industry professionals to provide you the basic tools you need to start your business. This is ideal for prospective businesses with little to no time but a willingness and desire to learn the language of business, determine whether starting a business makes sense and if so, specific steps to start the business. The purpose of this course is to provide an overview only. If you need additional detail or class instruction,…
Find out more »WEBINAR Business Plan Overview
Building a successful business requires vision, and the coordination of efforts in several areas. The process of starting and running a business can be overwhelming without a good plan. A good solution to understanding all of the moving parts of your business is to write a business plan. In this webinar we will discuss: -The internal and external purposes of a business plan -A review of the types of plans: Traditional, one page, Canvas, Pitch Deck -Writing strategies and tips,…
Find out more »WEBINAR Wave Accounting for Startups and Service Businesses
Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small business that makes sense. This webinar is not for companies with inventory. Instructor: Maureen Thielen (SBDC Advisor) REGISTER NOW
Find out more »WEBINAR E-Smarts: 20 WordPress Tips & Tricks for Small Businesses
WordPress is by far the most popular content management system. From blogging to eCommerce, it can be a powerful tool for small business website owners to enhance their online presence. In this webinar, we will review some of the key features and benefits of WordPress, how it differs from other platforms, and how you can set yourself up for success. Attend this 2-hour Webinar to discover: How to get started on WordPress Which features set it apart from the pack Must-have…
Find out more »WEBINAR How to Become a Vendor (Contractor)
One way to increase sales for your business is to become a vendor or contractor to public agencies and private organizations. This workshop will provide a overview of how to decide if contracting is right for you, as well as cover the elements you need to know to begin the pursuit of new contracting opportunities. This workshop will be taught by Michael Williams, a Small Business Advisor with the El Camino College SBDC, proudly offering over 30 years of experience…
Find out more »WEBINAR HR Basics and Preparing your Business for Employees
This critical HR training will guide you through the basics of what HR is and how to prepare your business for employees before you hire them. Learning these steps will help protect your business from unintended risks and provide you valuable California based HR knowledge and best practices. Instructor: Sara Nicholson REGISTER NOW
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR AI for Social Media: An Intro to Best Practices for Integrating AI into Real World Content
This workshop will define the basics of Artificial Intelligence (AI) through the lens of ChatGPT. What is AI? What is ChatGPT? Should ChatGPT be used in your social media strategies? We'll discuss how to use ChatGPT as a tool to create, visualize and strategize content for social media. Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW
Find out more »WEBINAR Biz Basics: Lean Business Planning
Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It's as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software, shares the simplicity and ease…
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