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June 2022

WEBINAR Using Video to Promote Your Business

Jun 2 @ 3:30 pm - 5:00 pm
Free

What are some smart ways to use video and other images to increase your chances of selling your goods or services? What are some best practices for video production and on-camera presentation? Is video already part of your public relations plan? In this webinar we will explore some simple, but effective ways to use video to attract customers and promote your business. Instructor: Saida Pagan REGISTER NOW

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WEBINAR Social Media Solutions: Making Facebook Ads Work For You

Jun 15 @ 3:00 pm - 5:00 pm
Free

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: • If you're running your Facebook Ads correctly • The 5 pillars of successful Facebook Ads • The one thing that may be holding back your Facebook Ads • Why a marketing funnel is essential in…

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WEBINAR E-Commerce Series: How to Sell Online

Jun 23 @ 1:00 pm - 3:00 pm
|Recurring Event (See all)

One event on Jun 23, 2022 at 1:00 pm

Free

How to Sell Online – Part 1   6/16/2022 Selling things online in many ways mirrors selling in person. Learning the basics of eCommerce can help you make right decisions while setting up your own online store. In the first webinar of the series, we will discuss the options faced by new store owners and how to choose the right fit for your business goals. We will look at the initial steps needed to launch a store and put yourself in…

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July 2022

WEBINAR E-Smarts: Get More Free Traffic to Your Website with These Simple SEO Techniques

Jul 12 @ 10:00 am - 12:00 pm
Free

Is your website getting all of the traffic it should be? Is it pulling in leads and sales? If not, your target audience may not be able to find you. Google search drives the majority of traffic on the internet. Learn the basics of search engine optimization (SEO) and start growing your search presence organically, using tried and true methods that are 100% free! You will Learn: • The difference between on-site and off-site SEO • How to optimize your…

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WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth

Jul 20 @ 3:00 pm - 5:00 pm
Free

This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: • How to find and attract potential customers • How to take interested leads and turn them into paying customers • How to increase the lifetime value of…

Find out more »

WEBINAR Social Media Sells: Facebook Ads, Instagram, Pinterest & More

Jul 21 @ 1:00 pm - 2:00 pm
Free

Social Media Marketing sells products, services and non-profits as well as enhancing your brand and PR. The key is to combine organic posts, social selling and paid advertising that targets past customers and prospects similar to them. Find out the demographics of popular social media platforms for selling along with the latest strategy to achieve your marketing goals. Let's strategize to achieve your marketing goals for your business or non-profit. Did you know that sales teams that use social selling achieve…

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WEBINAR E-Smarts: How to Use Technology to Adapt Your Business and Reach New Customers

Jul 26 @ 10:00 am - 12:00 pm
Free

As consumers get younger and more tech-savvy, businesses need to pivot to find and appeal to new customers. We will investigate the strategies used by successful companies, and look at the various areas that you can adapt your business in the Digital age. Keeping up with the times is vitally important to keep your edge in a competitive marketplace. You will learn how to use technology to: • Find new customers • Improve your customer communications • Get more leads…

Find out more »

August 2022

WEBINAR Planning a Public Relations Campaign for Your Business Series

Aug 24 @ 10:00 am - 11:30 am
|Recurring Event (See all)

One event on Aug 24, 2022 at 10:00 am

Free

Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships is essential for growth and stability.  In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign. In this workshop, small business owners will get an overview of the main points.   In Part…

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WEBINAR Using SMS Text Marketing to Grow Your Business!

Aug 24 @ 1:00 pm - 2:00 pm
Free

Are you using SMS Text Marketing to Grow Your Business? Studies show that many contacts are tied to their smartphones and want to get their information through SMS (Text) Marketing. The key to successful SMS marketing is to make sure that the content benefits your contacts. Join our webinar to learn how to successfully set up and use SMS Marketing to connect and engage with your contacts and customers. Learn best practices of SMS Marketing and how to keep your contacts…

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WEBINAR Website E-Smarts Series

Aug 25 @ 1:00 pm - 3:00 pm
|Recurring Event (See all)

One event on Aug 18, 2022 at 1:00 pm

One event on Aug 25, 2022 at 1:00 pm

Free

8/11/2022 - Website 101 How to Plan Your New Website: This workshop is a starter course for business owners looking to build their first website. We will discuss what makes a good website and look at some things to consider before making an investment in one. We will compare and contrast the various options available in the marketplace for building a website, and cover the basics of search engine optimization, analytics and website security.   8/18/2022 - Website 102 Usability…

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WEBINAR E-Smarts: Dominating Your Local Market Online

Aug 31 @ 3:00 pm - 5:00 pm
Free

This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you're looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: • The 4 areas of Digital Marketing that are essential to a successful business • Why the way people perceive you online makes all the difference • The proper way to…

Find out more »

September 2022

WEBINAR E-Commerce Series: How to Sell Online

Sep 13 @ 10:00 am - 12:00 pm
|Recurring Event (See all)

One event on Sep 13, 2022 at 10:00 am

Free

How to Sell Online – Part 1   9/6/2022 Selling things online in many ways mirrors selling in person. Learning the basics of eCommerce can help you make the right decisions while setting up your own online store. In the first webinar of the series, we will discuss the options faced by new store owners and how to choose the right fit for your business goals. We will look at the initial steps needed to launch a store and put yourself…

Find out more »

WEBINAR Writing a Press Release for Your Small Business

Sep 15 @ 10:00 am - 11:30 am
Free

You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill. In this workshop we will examine what the media is looking for in a good press release and how to craft media communication that will help to preserve your businesses’ reputation and customer base. Instructor:…

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WEBINAR Social Media Solutions: Making Facebook Ads Work For You

Sep 21 @ 3:00 pm - 5:00 pm
Free

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: •  If you're running your Facebook Ads correctly •  The 5 pillars of successful Facebook Ads •  The one thing that may be holding back your Facebook Ads •  Why a marketing funnel is essential in…

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WEBINAR Creating a Personalized Media List and Contacting the Media

Sep 27 @ 11:00 am - 12:30 pm
Free

A customized media list is a must-have tool for successful business owners. In any given year, there are usually several opportunities to contact the media with the goal of getting positive coverage of your product or service. Compiling such a list requires an investment of time and effort–but the results are well worth the hard work. In this workshop, you will learn best practices for putting together a media list, contacting the media, and developing a lasting relationship with media organizations. Instructor: Saida…

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October 2022

WEBINAR Social Media Sells: Facebook Ads, Instagram, Pinterest & More!

Oct 5 @ 10:00 am - 11:00 am
Free

Social Media Marketing sells products and services and helps non-profits while enhancing your brand and PR. The key is to combine organic posts, social selling and paid advertising that targets past customers and prospects similar to them. Find out the demographics of popular social media platforms for selling and the latest strategy to achieve your marketing goals. Let's strategize to achieve your marketing goals for your business or non-profit. Did you know that sales teams that use social selling achieve higher…

Find out more »

WEBINAR E-Smarts: Get More Free Traffic to Your Website with These Simple SEO Techniques

Oct 6 @ 1:00 pm - 3:00 pm
Free

Is your website getting all of the traffic it should be? Is it pulling in leads and sales? If not, your target audience may not be able to find you. Google search drives the majority of traffic on the internet. Learn the basics of search engine optimization (SEO) and start growing your search presence organically, using tried and true methods that are 100% free! You will Learn: • The difference between on-site and off-site SEO • How to optimize your…

Find out more »

Small Business Seminar Series at Kinecta (In Person)

Oct 12 @ 4:00 pm - Oct 26 @ 6:00 pm
Kinecta Federal Credit Union Campus, 2100 Park Pl
El Segundo, CA 902451 United States
+ Google Map
Free

This free, three-part series consists of classes taught by El Camino SBDC small business advisors Larry Johnson and Debbie Goldfarb. Each session consists of networking and light bites followed by a one-hour class. Topics are focused on helping small business owners improve their business IQ through interactive activities. You do not need to attend all three – you can attend the session(s) that are of interest. Network Your Way to Success-Wednesday, October 12, 2022 | 4 – 6 PM Discuss…

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WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth

Oct 19 @ 3:00 pm - 5:00 pm
Free

This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: • How to find and attract potential customers • How to take interested leads and turn them into paying customers • How to increase the lifetime value of…

Find out more »

WEBINAR E-Smarts: How to Use Technology to Adapt Your Business and Reach New Customers

Oct 20 @ 1:00 pm - 3:00 pm
Free

As consumers get younger and more tech-savvy, businesses need to pivot to find and appeal to new customers. We will investigate the strategies used by successful companies, and look at the various areas that you can adapt your business in the Digital age. Keeping up with the times is vitally important to keep your edge in a competitive marketplace. You will learn how to use technology to: • Find new customers • Improve your customer communications • Get more leads…

Find out more »

WEBINAR Crisis Management for Small Business

Oct 26 @ 10:00 am - 11:30 am
Free

Each year businesses around the world experience thousands of crises—anything from the fallout from mismanagement to interruptions resulting from tornadoes, legal action, work stoppages, and yes, pandemics. Being prepared for the inevitable is something every business owner should take seriously. In this Crisis Management workshop, we will look at how to scan your business environment for potential problems that could lead to a crisis and then build a personalized crisis management plan. Instructor: Saida Pagan REGISTER NOW

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WEBINAR Drip Marketing Campaigns-Automate & Maximize Your Lists!

Oct 26 @ 1:00 pm - 2:00 pm
Free

it's time to market smarter by targeting customers using drip marketing campaigns to maximize your impact and identify your next best customer. Learn how to automate your follow-up and bring more customers to your website, shopping cart or donation page. Get my 10 Tips to segment your marketing lists, use landing pages and customize content for easy marketing automation. We'll target your emails and landing pages, tag key list properties and provide social media tools and post tips to deliver…

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November 2022

WEBINAR How to Communicate During a Crisis

Nov 2 @ 10:00 am - 11:30 am
Free

When a crisis develops, experience has shown that a strategic, well thought-out communication plan can make or break a business. In this information-filled, interactive workshop, participants will learn best practices for staying ahead of the story and communicating effectively. Participants will discover what types of crises are most common to their particular industry and be shown how to prepare written and verbal communication that will minimize any negative media coverage once the crisis occurs. Instructor: Saida Pagan REGISTER NOW

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WEBINAR Website E-Smarts Series

Nov 10 @ 1:00 pm - Nov 24 @ 3:00 pm
|Recurring Event (See all)

One event on Nov 3, 2022 at 1:00 pm

One event on Nov 10, 2022 at 1:00 pm

One event on Nov 17, 2022 at 1:00 pm

Free

11/03/2022 - Website 101 How to Plan Your New Website: This workshop is a starter course for business owners looking to build their first website. We will discuss what makes a good website and look at some things to consider before making an investment in one. We will compare and contrast the various options available in the marketplace for building a website, and cover the basics of search engine optimization, analytics and website security.   11/10/2022 - Website 102 Usability Design…

Find out more »

WEBINAR E-Smarts: Dominating Your Local Market Online

Nov 16 @ 3:00 pm - 5:00 pm
Free

This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you're looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: • The 4 areas of Digital Marketing that are essential to a successful business • Why the way people perceive you online makes all the difference • The proper way to…

Find out more »
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