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November 2024

WEBINAR Multichannels: How Social Media, Marketing & Webspace Creation Work Together to Build…

Nov 14, 2024 @ 10:00 am - 11:30 am
Free

A cross-disciplinary workshop showing the relationship between Marketing, Website Design, and Social Media to build, promote and market a small business. This Multichannel workshop presents three advisors who'll share their expertise of their field and its application to small businesses as they proceed through the SBDC process. At the end of each advisors presentation there will be a 30 minute Q&A to ask questions across the multichannel. Instructor: Chérmelle Edwards, Debbie Goldfarb and Omari Valentine (SBDC Advisors) REGISTER NOW

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WEBINAR Amplify Your Holiday Marketing Plan—Get A Free Guide!

Nov 20, 2024 @ 1:00 pm - 2:00 pm
Free

Are you ready to be a Holiday Marketing Rock Star? Whether you sell products or services to consumers or businesses, join this webinar to maximize your marketing impact in November & December. This Workshop Will Teach You How To: • Use my marketing tips to create and amplify your holiday marketing plan • Maximize the impact of your holiday marketing for your target customer • Bundle and create more effective & more profitable promotions • Tie into national campaigns to…

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WEBINAR Social Media Solutions: Making Facebook Ads Work For You

Nov 20, 2024 @ 3:00 pm - 5:00 pm
Free

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you're running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…

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December 2024

WEBINAR Creating a Vlog to Promote Your Small Business

Dec 3, 2024 @ 2:00 pm - 3:30 pm
Free

Have you been thinking of establishing a business vlog, but need some support in getting it off the ground? Do you want to find additional ways to add value and increase engagement on your social media platforms? If so, this workshop is for you. With free or low-cost resources, tools and platforms at our fingertips, writing, producing, delivering and posting a vlog on a regular basis does not have to be costly or difficult. In this interactive workshop, attendees will discover how to create a calendar…

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WEBINAR Biz Basics: Marketing 101

Dec 5, 2024 @ 10:00 am - 12:00 pm
Free

Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where  you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…

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IN PERSON EVENT Network & Learn Constant Contact 10 Digital Marketing Tools!

Dec 11, 2024 @ 1:00 pm - 2:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
+ Google Map
Free

Come network and learn at the Southbay SBDC in Hawthone and Constant Contact. Are you time challenged to use digital media effectively? Learn the 10 digital tools you can start using and how they work together to help you grow your business. Get to know other local business owners while we show you how to use these cost effective tools for your business and answer your questions to apply the tools to your challenge. Seating is limited as this is…

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WEBINAR Mastering Storytelling for Community Building and Sales: Facebook vs. LinkedIn

Dec 12, 2024 @ 12:00 pm - 2:00 pm
Free

Optimize storytelling for community building and sales on two prominent social media platforms: Facebook and LinkedIn. In this user-friendly overview, we'll explore the unique features of both platforms, compare the benefits of sharing text and image updates, and explore real-life examples of personalities, brands, and companies leveraging these platforms to foster engagement and drive sales. Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

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IN PERSON EVENT E-Smarts: Get More Free Traffic to Your Website with These Simple SEO Techniques

Dec 13, 2024 @ 4:00 pm - 6:00 pm
South Bay Entrepreneurial Center, 1215 El Prado Ave.
Torrance, CA 90501 United States
+ Google Map
Free

Is your website getting all of the traffic it should be? Is it pulling in leads and sales? If not, your target audience may not be able to find you. Google search drives the majority of traffic on the internet. Learn the basics of search engine optimization (SEO) and start growing your search presence organically, using tried and true methods that are 100% free!   You will Learn: The difference between on-site and off-site SEO How to optimize your pages…

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January 2025

IN PERSON- How To Begin a Successful Social Media Brand in 2025

Jan 9 @ 12:00 pm - 2:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
+ Google Map
Free

In this webinar we'll discuss what Social Media is and is not. We'll define the difference between social media for personal use and business use. We'll discuss today's main platforms including best use cases based upon popular industries. You'll learn how to select the right social platform(s) for your business including what to post (content); how often to post (frequency), and how to turn content into sales (revenue strategies). THIS IS AN IN-PERSON EVENT. REGISTER NOW

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WEBINAR Website E-Smarts Series

Jan 14 @ 10:00 am - 12:00 pm
Free

1/14/2025 - Website 101 How to Plan Your New Website: This workshop is a starter course for business owners looking to build their first website. We will discuss what makes a good website and look at some things to consider before making an investment in one. We will compare and contrast the various options available in the marketplace for building a website, and cover the basics of search engine optimization, analytics and website security.   1/21/2025 - Website 102 Usability Design Basics…

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WEBINAR Creating a Public Relations Campaign for Your Business

Jan 21 @ 2:00 pm - 3:30 pm
Free

Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying their key audiences and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their own public relations campaign. This is an essential workshop for any small business owner.…

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WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth

Jan 22 @ 3:00 pm - 5:00 pm
Free

This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of your customers How…

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WEBINAR Pump Up Your 2025 Marketing Plan—Get My Checklist!

Jan 29 @ 1:00 pm - 2:00 pm
Free

Learn how to market your business more effectively in 2025. This workshop will help you improve your marketing goals and use my marketing checklist to target your market with the right digital marketing tools to get the results you desire. We'll brainstorm using my checklist to jumpstart your marketing plan to grow your business or organization faster in 2025.   This Workshop Will Teach You: • What marketing tools are working in 2025 & what's not. • How to use my checklist to…

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February 2025

WEBINAR Writing a Winning Press Release to Publicize Your Business

Feb 4 @ 3:00 pm - 4:30 pm
Free

You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner. In this webinar, we will examine what the media is looking for in a good press release. This a a hands-on workshop where participants will learn the parts of a press release and how to attract the attention of media…

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IN PERSON EVENT Network & Learn 10 Constant Contact Digital Marketing Tools Revealed

Feb 5 @ 1:00 pm - 3:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
+ Google Map
Free

Come network and learn at the Southbay SBDC in Hawthorne and Constant Contact. Are you time challenged to use digital media effectively? Learn the 10 digital tools you can start using and how they work together to help you grow your business. Get to know other local business owners while we show you how to use these cost effective tools for your business and answer your questions to apply the tools to your challenge. Seating is limited as this is…

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WEBINAR E-Smarts: 20 WordPress Tips & Tricks for Small Businesses

Feb 20 @ 1:00 pm - 3:00 pm
Free

WordPress is by far the most popular content management system. From blogging to eCommerce, it can be a powerful tool for small business website owners to enhance their online presence. In this webinar, we will review some of the key features and benefits of WordPress, how it differs from other platforms, and how you can set yourself up for success. Attend this 2-hour Webinar to discover: How to get started on WordPress Which features set it apart from the pack Must-have…

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WEBINAR AI for Social Media: An Intro to Best Practices for Integrating AI into Real World Content

Feb 25 @ 12:00 pm - 2:00 pm
Free

This workshop will define the basics of Artificial Intelligence (AI) through the lens of ChatGPT. What is AI? What is ChatGPT? Should ChatGPT be used in your social media strategies? We'll discuss how to use ChatGPT as a tool to create, visualize and strategize content for social media.   Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

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WEBINAR E-Smarts: Dominating Your Local Market Online

Feb 26 @ 3:00 pm - 5:00 pm
Free

This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you're looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…

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March 2025

WEBINAR Creating a Media List and Contacting the Media

Mar 4 @ 3:00 pm - 4:30 pm
Free

A customized media list is a must-have resource for successful business owners. In any given year, there are typically several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. There are also paid services, and in this workshop, participants will learn where to find them and how to determine which best suits your…

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In-Person Event E-Smarts: How to Use Technology to Adapt Your Business and Reach New Customers

Mar 18 @ 1:00 pm - 3:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
+ Google Map
Free

As consumers get younger & more tech-savvy, businesses need to pivot to find and appeal to new customers. We will investigate the strategies used by successful companies, and look at the various areas that you can adapt your business in the Digital age. Keeping up with the times is vitally important to keep your edge in a competitive marketplace. You will learn how to use technology to: Find new customers Improve your customer communications Get more leads and sales Integrate…

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WEBINAR Content Marketing That Grows Your Business-Emails, Blogs & Shares

Mar 26 @ 1:00 pm - 2:00 pm
Free

Is Your Content Marketing Growing Your Business?  With AI integrated with search and cookie control changes, your content can make a big difference for your marketing results. Content marketing is ruled by keywords, SEO and your ability to provide content that your audience values and shares. Learn how to identify and find content that encourages engagement and delivers your target market to your website, landing page or physical location. See how to encourage your target audience to share and refer your…

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WEBINAR Social Media Solutions: Making Facebook Ads Work For You

Mar 26 @ 3:00 pm - 5:00 pm
Free

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you're running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…

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WEBINAR Social Media: How to Tell Your Story, How to Sell Your Brand

Mar 27 @ 12:00 pm - 2:00 pm
Free

This workshop is to help businesses with existing social media platforms to take their business to a higher level. This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to 'sell'. You will leave the webinar with an understanding of how to communicate…

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April 2025

WEBINAR Using Video to Promote Your Small Business

Apr 1 @ 3:00 pm - 4:30 pm
Free

What are some smart ways to use video and other images to increase your chances of selling your goods or services? What are some best practices for video production and on-camera presentation? Is video already part of your public relations plan? Want to learn more?  Join us for this information-packed webinar, and find out how you can promote your business and establish yourself as a tough leader through the use of video. Instructor: Saida Pagan (SBDC Advisor) and media trainer, communication…

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WEBINAR Biz Basics: Marketing 101

Apr 17 @ 10:00 am - 12:00 pm
Free

Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where  you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…

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