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March 2023
WEBINAR Drip Marketing Campaigns-Automate & Maximize Your Lists!
It's time to market smarter by targeting customers using drip marketing campaigns to maximize your impact and identify your next best customer. Learn how to automate your follow-up and bring more customers to your website, shopping cart or donation page. Get my 10 Tips to segment your marketing lists, use landing pages and customize content for easy marketing automation. We'll target your emails and landing pages, tag key list properties and provide social media tools and post tips to deliver…
Find out more »WEBINAR How To Begin a Successful Social Media Brand in 2023
In this webinar we'll discuss what Social Media is and is not. We'll define the difference between social media for personal use and business use. We'll discuss today's main platforms including best use cases based upon popular industries. You'll learn how to select the right social platform(s) for your business including what to post (content); how often to post (frequency), and how to turn content into sales (revenue strategies). Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW
Find out more »WEBINAR Biz Basics: Marketing 101
Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…
Find out more »WEBINAR E-Smarts: Dominating Your Local Market Online
This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you're looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…
Find out more »WEBINAR E-Commerce Series: How to Sell Online
How to Sell Online – Part 1 3/23/2023 Selling things online in many ways mirrors selling in person. Learning the basics of eCommerce can help you make right decisions while setting up your own online store. In the first webinar of the series, we will discuss the options faced by new store owners and how to choose the right fit for your business goals. We will look at the initial steps needed to launch a store and put yourself in…
Find out more »WEBINAR Creating a Personal Media List and Contacting the Media
A customized media list is a must-have resource for successful business owners. In any given year, there are usually several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. In this workshop, you will learn best practices for putting together a media/key organization list, contacting these outlets/organizations and developing a lasting relationship with them. Instructor: Saida Pagan REGISTER…
Find out more »April 2023
WEBINAR Website E-Smarts Series
4/13/2023 - Website 101 How to Plan Your New Website: This workshop is a starter course for business owners looking to build their first website. We will discuss what makes a good website and look at some things to consider before making an investment in one. We will compare and contrast the various options available in the marketplace for building a website, and cover the basics of search engine optimization, analytics and website security. 4/20/2023 - Website 102 Usability Design…
Find out more »WEBINAR Legal Corner: The Cheap Way to “Tech-Up your business” for Efficiency, Profit and Protection
A very frugal, Non-Techie, small business owner will show you Apps that are FREE!!! or under $10/month. We will cover what these apps do and the key parts of your business they can improve or protect. No.... we aren't selling anything! Judge for yourself without anyone pushing you into their product. You might be shocked at what's out there..... at low or NO cost to you. Join Attorney Ben Martin who loves helping new and small businesses, survive and thrive. With over 20 years of…
Find out more »WEBINAR Social Media Solutions: Making Facebook Ads Work For You
This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you're running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…
Find out more »May 2023
WEBINAR Using Video to Promote Your Small Business
What are some smart ways to use video and other images to increase your chances of selling your goods or services? What are some best practices for video production and on-camera presentation? Is video already part of your public relations plan? Want to learn more? Join us for this information-packed webinar, and find out how you can promote your business and establish yourself as a though leader through the use of video. Instructor: Saida Pagan REGISTER NOW
Find out more »WEBINAR Creating Landing Pages That Work—Digital Ad Success!
Landing Pages are key for Digital Ad Success. While ad design matters, without a follow-up action to capture your prospect, your investment is short-lived. See how to design a great landing page that encourages the actions you want most. Landing pages plus digital ads can achieve your marketing goals and grow your list of qualified prospects. This Workshop Will Teach You How To: Ensure your digital ads deliver more successful results. Set advertising goals and achieve them with smarter landing…
Find out more »WEBINAR E-Smarts: Get More Free Traffic to Your Website with These Simple SEO Techniques
Is your website getting all of the traffic it should be? Is it pulling in leads and sales? If not, your target audience may not be able to find you. Google search drives the majority of traffic on the internet. Learn the basics of search engine optimization (SEO) and start growing your search presence organically, using tried and true methods that are 100% free! You will Learn: The difference between on-site and off-site SEO How to optimize your pages…
Find out more »WEBINAR Marketing Trends & Best Practices
The past two years have been chaotic and unforgiving to brands that didn’t or were unable to adapt to drastic changes in the way they do business. And, although we’re past COVID and its immediate impact we are still dealing with uncertain economic times, disrupted supply chains and labor shortages. Despite all of this—businesses have survived, and many have thrived among this challenging environment. Join Debbie Goldfarb and Larry Johnson from the SBDC to learn more about the key economic and marketing trends/challenges…
Find out more »WEBINAR Social Media: How To Tell Your Story, Sell Your Brand
This workshop is to help businesses with existing social media platforms to take their business to a higher level. This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to 'sell'. You will leave the webinar with an understanding of how to communicate…
Find out more »WEBINAR E-Smarts: How to Use Technology to Adapt Your Business and Reach New Customers
“As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: Locate new markets Leverage business partnerships Communicate changes to operations Improve your sales funnel And more…” Instructor: Omari Valentine REGISTER NOW
Find out more »WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth
This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of…
Find out more »June 2023
WEBINAR Producing and Posting a Business Vlog
Have you been thinking of establishing a business vlog, but need some support in getting it off the ground? If so, thisworkshop is for you. With free or low-cost social media tools and platforms at our fingertips, writing, producing and posting a vlog on a regular basis does not have to be costly or difficult. In this hands-on workshop, attendees will discover how to create a calendar of topics, and develop simple production skills to deliver an effective vlog that will enhance your…
Find out more »WEBINAR Legal Corner: Website Legal Issues
An old school non-techie will go over some of the main legal issues that come up when your business is using a Website. We will cover some of the standards you should comply with. Some are not required by law, but you will want to use them anyway! Join Attorney Ben Martin who loves helping new and small businesses, survive and thrive. With over 20 years of experience working for SBDCs, Non-profit Entrepreneurship Programs, and Pro Bono service to people wanting to build…
Find out more »WEBINAR Social Media: How to Tell Your Story, Sell Your Brand
This workshop is to help businesses with existing social media platforms to take their business to a higher level. This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to 'sell'. You will leave the webinar with an understanding of how to communicate…
Find out more »WEBINAR Using SMS Text Marketing to Grow Your Business!
Are you using SMS Text Marketing to Grow Your Business? Studies show that today's consumers are tied to their smart phones and prefer getting relevant information through SMS (Text) Marketing. Join this webinar to learn how to create and share successful SMS (text) marketing. Create the best content to entice engagement. Learn how to develop trust and execute a robust SMS Marketing program. Learn the important steps you need to take to keep your contacts subscribed and interacting with your company…
Find out more »WEBINAR E-Smarts: Google Analytics 4 For Beginners
As Google has announced discontinuing data collection for Universal Analytics, it’s crucial to begin making the switch to for Google Analytics 4. We will walk through how to set up a new GA4 property and how to switch over from UA. We will go over each of the main features of GA4 and discuss which features are the most valuable for small businesses to tap into. Attend this 2-hour webinar to discover: What is GA4 and how it is different…
Find out more »WEBINAR E-Smarts: Dominating Your Local Market Online
This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you're looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…
Find out more »WEBINAR E-Smarts: 20 WordPress Tips & Tricks for Small Businesses
WordPress is by far the most popular content management system. From blogging to eCommerce, it can be a powerful tool for small business website owners to enhance their online presence. In this webinar, we will review some of the key features and benefits of WordPress, how it differs from other platforms, and how you can set yourself up for success. Attend this 2-hour Webinar to discover: How to get started on WordPress Which features set it apart from the pack Must-have…
Find out more »July 2023
WEBINAR E-Commerce Series: How to Sell Online
How to Sell Online – Part 1 7/13/2023 Selling things online in many ways mirrors selling in person. Learning the basics of eCommerce can help you make right decisions while setting up your own online store. In the first webinar of the series, we will discuss the options faced by new store owners and how to choose the right fit for your business goals. We will look at the initial steps needed to launch a store and put yourself in…
Find out more »WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth
This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of…
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