Now, more than ever during Covid19 and with Curfews to stay top of mind with our potential clients and customers. People are home burned out on the news looking for information to consume that will help them grow personally and professionally. If we can create a Podcast that will impact the lives of our target market by solving their pain or problem we can expand our reach, build our brand and ultimately increase the sales of our products and services.…

In today’s new world dealing with COVID-19, and staying at home, we literally have a captive audience who is online virtually all of their waking hours. We have to decide which of the various social media marketing & communication platforms are best for our business and that will have a return on investment & not be a time-waster. We also have to be mindful of what is relevant during these times and stay true to our brand values while making…

Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar is highly recommended so you can accomplish this. It will result in your being organized in the scheduling of your output and increase your ability to capitalize on all the holidays, events, and sales opportunities available to you. During…

What you'll learn: Social Media Marketing sells, especially when you combine organic posts, social selling and paid advertising that targets past customers and prospects similar to them. Find out if you are using the right strategy to achieve your marketing goals as we review the different social media platforms, who uses them in 2021 and how to strategize to achieve your marketing goals for your business or non-profit. Did you know that sales teams that use social media achieve higher…

Instagram’s take on the ever-popular TikTok (and other new tools like Byte and Triller), Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 15-60 second videos set to popular songs. • What do Instagram Reels work to grow your small business • How to use the features of Instagram Reels to select the music, speed, and filters • How to shoot your video in storyboards to increase sales • How your reels…

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: • If you're running your Facebook Ads correctly • The 5 pillars of successful Facebook Ads • The one thing that may be holding back your Facebook Ads • Why a marketing funnel is essential in…

  So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it.   During this interactive Webinar you will discover: • Who are the…

Are your ready to Rock your Holiday Marketing? Whether you sell Retail, Business to Business or need donations — Holiday marketing strategy plus digital promotions work. Use my holiday promotion checklist & hashtags to maximize your sales & donations! Learn how to plan digital strategy, social media & Email marketing campaigns that accomplish your goals. Make your final 2021 promotions count while automating follow-up. Get tips on using seasonal marketing promotions from #BlackFridayDeals to #SuperSaturday along with cost-effective digital tools to increase…

Is your website getting all of the traffic it should be? Is it pulling in leads and sales? If not, your target audience may not be able to find you. Google search drives the majority of traffic on the internet. Learn the basics of search engine optimization (SEO) and start growing your search presence organically, using tried and true methods that are 100% free! You will Learn: • The difference between on-site and off-site SEO • How to optimize your…

Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar is highly recommended so you can accomplish this. It will result in your being organized in the scheduling of your output and increase your ability to capitalize on all the holidays, events and sales opportunities available to you.…

LINKEDIN was bought by Microsoft and is here in space. It is THE platform to use for B2B - Business to Business sales development. You are able to communicate with high-level C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically you can build your sales funnel without ever leaving your office. During this course you will learn: • How to set up your business and personal profile • How…

This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: • How to guarantee you get found online • 4 Data Companies that determine your Google ranking – that you never even knew existed • Techniques to have your customers telling everyone…

How are you planning to grow your sales, donors or members in 2022? Does your business struggle with converting your ideas, products and services into stronger sales results? Learn how to unlock your sales or your fundraising to exceed your goals! Get 10 tips on overcoming sales and fundraising hurdles to help your team reach new record-breaking success. Increase your potential using smarter strategies to thrive and expand your income goals in 2022!  You will learn how to: Set your sales goals and…

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: • If you're running your Facebook Ads correctly • The 5 pillars of successful Facebook Ads • The one thing that may be holding back your Facebook Ads • Why a marketing funnel is essential in…

Part One-March 22nd With COVID-19 and the pandemic, we know now more than ever we need to have our brand visible and active online. Many small business owners are posting online but not seeing sales. Here is how to remedy that.   Part One March 22nd During this interactive webinar you will discover: • How to shift your perception of sales to love it • What income-producing activities can you focus on • The 5 P’s of Marketing applied to…

Instagram’s take on the ever-popular TikTok (and other new tools like Byte and Triller), Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 15-60 second videos set to popular songs. • How do Instagram Reels work to grow your small business • How to use the features of Instagram Reels to select the music, speed, and filters • How to shoot your video in storyboards to increase sales • How your reels…

Social Media is constantly changing and as a busy small business owner, it is hard to keep up with Instagram Reels, Tik Tok, YouTube Shorts, and now audio rooms. Should I podcast? Should I start a YouTube channel? Not to worry our own in-house, Social media goddess, Deborah Deras, attended the Social Media Examiner conference and has updates for you about where you should spend your time to get a return on investment. She will share in this interactive dialogue:…

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Southbay SBDC for our Live interactive Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including: How to create content Where to post How to schedule posts…

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: • If you're running your Facebook Ads correctly • The 5 pillars of successful Facebook Ads • The one thing that may be holding back your Facebook Ads • Why a marketing funnel is essential in…

Social Media Marketing sells products, services and non-profits as well as enhancing your brand and PR. The key is to combine organic posts, social selling and paid advertising that targets past customers and prospects similar to them. Find out the demographics of popular social media platforms for selling along with the latest strategy to achieve your marketing goals. Let's strategize to achieve your marketing goals for your business or non-profit. Did you know that sales teams that use social selling achieve…