We all know a picture says a thousand words well, a video says, 10,000 and a live video has infinite possibilities. Look at DJ DNICE Quarantine Live where he went from 80k to over 1 million and landed a brand partnership with Michelle Obama. Results may vary but when you learn to master this tool on Instagram you can position your business and brand for increased sales. • How to start an Instagram Live • How to write a script…

What you’ll learn: Social Media Marketing sells, especially when you combine organic posts with paid advertising targeting past customers and prospects similar to them.   Find out if you are using the right strategy to achieve your marketing goals as we review the different social media platforms, who uses them in 2021 and how to strategize to achieve your marketing goals for your business or non-profit. Learn how to make the most of your time & budget using these cost-effective…

Facebook has over a billion subscribers. Now is the time to learn how to use FaceBook livestreaming to grow your business. This event will cover: 1) How to set up your account. 2) Where to stream to get the most impact. 3) What to stream to drive business/sales. 4) How often to stream. 5) 5 C's to increase more sales from your streams. 6) Q&A Instructor: Deborah Deras REGISTER NOW

You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill.   In this workshop we will examine what the media is looking for in a good press release and how to craft media communication that will help to preserve your businesses’ reputation and…

This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: • The difference between a Facebook Ad and Boosting a Facebook Post • The basics of setting up a Facebook Ad • The strategy behind setting up a Facebook…

You’ve started using social networks for your organization and now you want to use them more effectively in 2021. This seminar will give you a closer look at these popular social media networks and what they can achieve: Look closer at Facebook, Twitter, LinkedIn, Pinterest, Google+ & Instagram. Learn the market for each platform and how companies use them to grow How to create your company’s online personas for customers and contacts to follow and trust & move traffic. Do’s &…

Instagram is always trying to overtake whatever APP is popular but this time we have to pay attention because the whole digital space has shifted from long-form video content to short-form content. Instagram Reels the epitome of short-form content is now being favored on the Instagram algorithm so if you are not using it you may not be discovered in the explore tab under your keywords. In a nutshell, Instagram Reels allows you to record and edit 15-30 second multi-video…

This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: • The difference between a Facebook Ad and Boosting a Facebook Post • The basics of setting up a Facebook Ad • The strategy behind setting up a Facebook…

Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign.   Instructor: Saida Pagan REGISTER NOW

Would you like to use Social Media tools like YouTube, Facebook Live or Snapchat but are shy to get on camera? Does the thought of being on camera make you anxious? Learn tools to master: • How to release your fear of speaking • How to connect with your audience on camera • How to memorize content and speak naturally • How to get business from your videos • Q&A Instructor: Deborah Deras REGISTER NOW

Now, more than ever during Covid19 and with Curfews to stay top of mind with our potential clients and customers. People are home burned out on the news looking for information to consume that will help them grow personally and professionally. If we can create a Podcast that will impact the lives of our target market by solving their pain or problem we can expand our reach, build our brand and ultimately increase the sales of our products and services.…

In today’s new world dealing with COVID-19, and staying at home, we literally have a captive audience who is online virtually all of their waking hours. We have to decide which of the various social media marketing & communication platforms are best for our business and that will have a return on investment & not be a time-waster. We also have to be mindful of what is relevant during these times and stay true to our brand values while making…

Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar is highly recommended so you can accomplish this. It will result in your being organized in the scheduling of your output and increase your ability to capitalize on all the holidays, events, and sales opportunities available to you. During…

What you'll learn: Social Media Marketing sells, especially when you combine organic posts, social selling and paid advertising that targets past customers and prospects similar to them. Find out if you are using the right strategy to achieve your marketing goals as we review the different social media platforms, who uses them in 2021 and how to strategize to achieve your marketing goals for your business or non-profit. Did you know that sales teams that use social media achieve higher…

Instagram’s take on the ever-popular TikTok (and other new tools like Byte and Triller), Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 15-60 second videos set to popular songs. • What do Instagram Reels work to grow your small business • How to use the features of Instagram Reels to select the music, speed, and filters • How to shoot your video in storyboards to increase sales • How your reels…