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November 2023

WEBINAR Social Media 101-The Basics, What, When, Where and Why

Nov 16, 2023 @ 12:00 pm - 2:00 pm
Free

Discover the basics of getting 'on' social media. In this workshop we'll briefly cover main social platforms - what are they and how to use them. We'll discuss key terminology, cover how-to's (ie.e how to post, share stories, upload a video, write captions and create hashtags.) We'll cover best practices including how to use apps as a search engine, how to follow, share, comment and engage organically to build followers and community.   Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

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January 2024

WEBINAR How To Begin a Successful Social Media Brand in 2024

Jan 11, 2024 @ 12:00 pm - 2:00 pm
Free

n this webinar we'll discuss what Social Media is and is not. We'll define the difference between social media for personal use and business use. We'll discuss today's main platforms including best use cases based upon popular industries. You'll learn how to select the right social platform(s) for your business including what to post (content); how often to post (frequency), and how to turn content into sales (revenue strategies). Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

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WEBINAR Social Media Solutions: Making Facebook Ads Work For You

Jan 31, 2024 @ 3:00 pm - 5:00 pm
Free

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you're running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…

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February 2024

WEBINAR AI for Social Media: An Intro to Best Practices for Integrating AI into Real World Content

Feb 8, 2024 @ 12:00 pm - 2:00 pm
Free

This workshop will define the basics of Artificial Intelligence (AI) through the lens of ChatGPT. What is AI? What is ChatGPT? Should ChatGPT be used in your social media strategies? We'll discuss how to use ChatGPT as a tool to create, visualize and strategize content for social media.   Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

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March 2024

WEBINAR Social Media: How to Tell Your Story, How to Sell Your Brand

Mar 14, 2024 @ 12:00 pm - 2:00 pm
FREE

This workshop is to help businesses with existing social media platforms to take their business to a higher level. This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to 'sell'. You will leave the webinar with an understanding of how to communicate…

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April 2024

WEBINAR AI for Social Media: An Intro to Best Practices for Integrating AI into Real World Content

Apr 11, 2024 @ 12:00 pm - 2:00 pm
Free

This workshop will define the basics of Artificial Intelligence (AI) through the lens of ChatGPT. What is AI? What is ChatGPT? Should ChatGPT be used in your social media strategies? We'll discuss how to use ChatGPT as a tool to create, visualize and strategize content for social media.   Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

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WEBINAR Social Media Sells-Facebook Ads, Instagram, Pinterest & More

Apr 17, 2024 @ 1:00 pm - 2:00 pm
Free

Social Media Marketing sells products, services and helps your business while also enhancing your brand and PR. The key is to combine organic posts, social selling and paid advertising that targets past customers and prospects similar to them. Find out the demographics of popular social media platforms for selling along with the latest strategy to achieve your marketing goals. Let's strategize to achieve your marketing goals for your business. Did you know that sales teams that use social selling achieve higher…

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WEBINAR Social Media Solutions: Making Facebook Ads Work For You

Apr 24, 2024 @ 3:00 pm - 5:00 pm
Free

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you're running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…

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WEBINAR Biz Basics: Marketing 101

Apr 25, 2024 @ 3:00 pm - 5:00 pm
Free

Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where  you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…

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May 2024

WEBINAR Instagram vs. TikTok: Crafting Engaging Stories for Community Building and Sales

May 16, 2024 @ 12:00 pm - 2:00 pm
Free

In the dynamic landscape of social media, platforms like Instagram and TikTok stand out as leaders in storytelling. Both offer unique features catering to diverse audiences, making them powerful tools for community building and driving sales. Let's delve into the strengths of each platform and explore examples of effective storytelling.   1. Understanding Instagram and TikTok: - Instagram: A visual-centric platform where users share photos and videos through feeds, stories, and IGTV. - TikTok: A short-form video platform known for…

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June 2024

WEBINAR Mastering Storytelling for Community Building and Sales: Facebook vs. LinkedIn

Jun 25, 2024 @ 10:00 am - 12:00 pm
Free

Optimize storytelling for community building and sales on two prominent social media platforms: Facebook and LinkedIn. In this user-friendly overview, we'll explore the unique features of both platforms, compare the benefits of sharing text and image updates, and explore real-life examples of personalities, brands, and companies leveraging these platforms to foster engagement and drive sales.   Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

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July 2024

WEBINAR Social Media 101-The Basics, What, When, Where and Why

Jul 11, 2024 @ 1:00 pm - 3:00 pm
Free

Discover the basics of getting 'on' social media. In this workshop we'll briefly cover main social platforms - what are they and how to use them. We'll discuss key terminology, cover how-to's (ie.e how to post, share stories, upload a video, write captions and create hashtags.) We'll cover best practices including how to use apps as a search engine, how to follow, share, comment and engage organically to build followers and community.   Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

Find out more »

WEBINAR E-Smarts: Dominating Your Local Market Online

Jul 31, 2024 @ 3:00 pm - 5:00 pm
Free

This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you're looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…

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August 2024

WEBINAR Social Media: How to Tell Your Story, How to Sell Your Brand

Aug 8, 2024 @ 12:00 pm - 2:00 pm
Free

This workshop is to help businesses with existing social media platforms to take their business to a higher level. This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to 'sell'. You will leave the webinar with an understanding of how to communicate…

Find out more »

WEBINAR Social Media Solutions: Making Facebook Ads Work For You

Aug 28, 2024 @ 3:00 pm - 5:00 pm
Free

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you're running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…

Find out more »

September 2024

IN PERSON-AI for Social Media: An Intro to Best Practices for Integrating AI into Real World Content

Sep 12, 2024 @ 12:00 pm - 2:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
+ Google Map
Free

This workshop will define the basics of Artificial Intelligence (AI) through the lens of ChatGPT. What is AI? What is ChatGPT? Should ChatGPT be used in your social media strategies? We'll discuss how to use ChatGPT as a tool to create, visualize and strategize content for social media. THIS IS AN IN-PERSON WORKSHOP. Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

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January 2025

IN PERSON- How To Begin a Successful Social Media Brand in 2025

Jan 9 @ 12:00 pm - 2:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
+ Google Map
Free

In this webinar we'll discuss what Social Media is and is not. We'll define the difference between social media for personal use and business use. We'll discuss today's main platforms including best use cases based upon popular industries. You'll learn how to select the right social platform(s) for your business including what to post (content); how often to post (frequency), and how to turn content into sales (revenue strategies). THIS IS AN IN-PERSON EVENT. REGISTER NOW

Find out more »

February 2025

WEBINAR AI for Social Media: An Intro to Best Practices for Integrating AI into Real World Content

Feb 25 @ 12:00 pm - 2:00 pm
Free

This workshop will define the basics of Artificial Intelligence (AI) through the lens of ChatGPT. What is AI? What is ChatGPT? Should ChatGPT be used in your social media strategies? We'll discuss how to use ChatGPT as a tool to create, visualize and strategize content for social media.   Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

Find out more »

March 2025

WEBINAR Creating a Media List and Contacting the Media

Mar 4 @ 3:00 pm - 4:30 pm
Free

A customized media list is a must-have resource for successful business owners. In any given year, there are typically several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. There are also paid services, and in this workshop, participants will learn where to find them and how to determine which best suits your…

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WEBINAR Social Media Solutions: Making Facebook Ads Work For You

Mar 26 @ 3:00 pm - 5:00 pm
Free

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you're running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…

Find out more »

WEBINAR Social Media: How to Tell Your Story, How to Sell Your Brand

Mar 27 @ 12:00 pm - 2:00 pm
Free

This workshop is to help businesses with existing social media platforms to take their business to a higher level. This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to 'sell'. You will leave the webinar with an understanding of how to communicate…

Find out more »

April 2025

WEBINAR How Social Media, Marketing & Webspace Creation Work Together to Build Brand & Promote Sales

Apr 24 @ 10:00 am - 11:30 am
Free

A cross-disciplinary workshop showing the relationship between Marketing, Website Design, and Social Media to build, promote and market a small business. This Multichannel workshop presents three advisors who'll share their expertise of their field and its application to small businesses as they proceed through the SBDC process. At the end of each advisors presentation there will be a 30 minute Q&A to ask questions across the multichannel. Instructor: Chérmelle Edwards, Debbie Goldfarb and Omari Valentine (SBDC Advisors) REGISTER NOW

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May 2025

WEBINAR Small Business Big Reach-Tips, Tricks & Trends to Unlock/Dominate Your Social Media Presence

May 29 @ 12:00 pm - 2:00 pm
Free

Does timing your posts really boost visibility? Can a double-tap turn into a dollar? Is one app truly better than another—no matter the content? And what about those third-party editing tools—are they your secret weapon or just hype? Are all videos created equal, whether they’re Reels, Shorts, or part of a well curated grid? If you follow a trend, does it guarantee your brand will go viral?   This workshop unpacks the strategies a small business really needs.   Instructor:…

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June 2025

WEBINAR Threads vs. X: Crafting & Strategizing Text Driven Stories for Community Building and Sales

Jun 5 @ 12:00 pm - 1:30 pm
Free

Threads is an app within an app driven by texts messages, then images.  X, formerly known as Twitter, is a post driven site historically known for sharing short text driven posts, where images have been secondary. How do these networks measure up for your small business.  In this workshop, we’ll define each app and their native functionality.  We’ll discuss the power and strategic use of text driven social media messages to communicate a business and its brand. We’ll answer what kind of strategies…

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WEBINAR Social Media Solutions: Making Facebook Ads Work For You

Jun 25 @ 3:00 pm - 5:00 pm
Free

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you're running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…

Find out more »
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