Assisting Clients in the
Greater South Bay
310.225.8277
hosted by: El Camino College SBDC

All LA SBDC workshops are currently being offered online only.

Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.

If your business is affected by COVID-19, view the LA SBDC COVID-19 Response Guide here.

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June 2020

WEBINAR: How To Do IGTV

Jun 2, 2020 @ 1:00 pm - 2:15 pm
Webinar CA
Free

We all have heard of YouTube but did you know Instagram now you can have your own broadcasting networking on Instagram called IGTV. This is one of the newest features that allows you the ability to create long-form videos. You will learn: -How to set up your IGTV -How to post on IGTV -How to edit it my IGTV -What content to post on IGTC -How to convert to sales -And so much more! PLEASE NOTE: LINK WILL BE EMAILED…

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Making Facebook Ads Work For You

Jun 3, 2020 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad -The entire…

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WEBINAR: YouTube For Business

Jun 11, 2020 @ 1:00 pm - 2:15 pm
Webinar CA
Free

Join us to learn how you can use YouTube to market your business: -Understanding Youtube as a Social Media Marketing platform -What content can you put on Youtube -How to optimize and monetize Youtube videos -Simple steps you can do to increase Subscribers -How to integrate with Social Media to increase revenue -How to use Youtube as a Marketing Strategy. PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO WORKSHOP. Instructor: Deborah Deras REGISTER NOW

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WEBINAR: LinkedIn for Business

Jun 16, 2020 @ 1:00 pm - 2:15 pm
Webinar CA
Free

Social Media Gurus say, LinkedIn is THE Platform of 2020. It is the platform for Business to Business business development. You can connect with C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically you can build your sales funnel without ever leaving your office. During this course: -Identify your best targets. -Fill your pipeline with quality prospects. -Get more customers using LinkedIn. -Book more appointments from networking. -Easily obtain…

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WEBINAR: How To Sell Online 102

Jun 23, 2020 @ 1:00 pm - 2:15 pm
Webinar CA
Free

We all know that we need an effective sales strategy now more than ever. In these uncertain times now more than ever we need to be crystal clear of the pain or problem we solve for our target market to be able to close those sales. Are you perplexed about where to begin and how to turn likes into sales? If so, join this interactive Webinar where you will discover: * The 5 steps to close a sale * How…

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Making Facebook Ads Work For You

Jun 24, 2020 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad - The…

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July 2020

WEBINAR: Podcast at Home

Jul 7, 2020 @ 2:00 pm - 3:30 pm
Webinar CA
Free

Now, more than ever during Covid19 it is important to stay top of mind with our potential clients and customers. People are home burned out on the news looking for information to consume that will help them grow personally and professionally. If we can create a Podcast that will impact the lives of our target market by solving their pain or problem we can expand our reach, build our brand and ultimately increase the sales of our products and services.…

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WEBINAR: YouTube for Business 102: The Ten Fundamentals of Content Creation

Jul 9, 2020 @ 2:00 pm - 3:30 pm
Webinar CA
Free

So you know you need a YouTube channel but how do you create videos that people want to watch? How to create content that people will want to share and that will compel them to see you as an expert to procure your products and services? People who have a big following on YouTube don’t do it by accident. There is a specific strategy and you need to know the playbook and follow the rules. -Get access to an exclusive…

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WEBINAR: YouTube for Business 103: Search Engine Optimization

Jul 14, 2020 @ 1:00 pm - 2:15 pm
Webinar CA
Free

Just like a Website without Search Engine Optimization you will not be discovered on YouTube. It is not enough to upload a video there are 5 steps you must do to have your videos be found in search. Discover these quick hacks to get your content discovered and monetize your message. -How to title videos by keywords to get the most impact -How to create compelling thumbnails and why you need them -The important of tags to get discovered -How…

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August 2020

WEBINAR Podcast at Home

Aug 11, 2020 @ 2:00 pm - 3:30 pm
Webinar CA
Free

Now, more than ever during Covid19 and with Curfews to stay top of mind with our potential clients and customers. People are home burned out on the news looking for information to consume that will help them grow personally and professionally. If we can create a Podcast that will impact the lives of our target market by solving their pain or problem we can expand our reach, build our brand and ultimately increase the sales of our products and services.…

Find out more »

WEBINAR: LinkedIn for Business

Aug 13, 2020 @ 2:00 pm - 3:30 pm
Webinar CA
Free

Social Media Gurus say, LinkedIn is THE Platform of 2020. It is the platform for Business to Business business development. You can connect with C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically you can build your sales funnel without ever leaving your office. During this course: -Identify your best targets. -Fill your pipeline with quality prospects. -Get more customers using LinkedIn. -Book more appointments from networking. -Easily obtain…

Find out more »

WEBINAR: Social Media in time of Covid-19

Aug 18, 2020 @ 2:00 pm - 3:30 pm
Webinar CA
Free

We all know we have to be on Social Media but how do we create a Social Media strategy given recent events, taking into account all that’s happening in the world?  This comprehensive webinar will help you focus your energy and efforts on platforms that will connect you with current customers and new leads. You will discover: – How to pivot your business from in person to online - How to clarify Social Media marketing goals. – How to structure…

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WEBINAR: Instagram for Sales

Aug 25, 2020 @ 2:00 pm - 3:30 pm
Webinar CA
Free

We all know a picture says a thousand words well, a video says, 10,000 and a live video has infinite possibilities. Look at DJ DNICE Quarantine Live where he went from 80k to over 1 million and landed a brand partnership with Michelle Obama. Results may vary but when you learn to master this tool on Instagram you can position your business and brand for increased sales. -How to start an Instagram Live -How to write a script for your…

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September 2020

WEBINAR Instagram Hashtag Strategy

Sep 1, 2020 @ 2:00 pm - 3:30 pm
Webinar CA
Free

On Instagram, hashtags are #Jam. Without the proper ones you will not be discovered with the right ones you can gain attention for your brand from your ideal target market, current customers and even to generate strategic alliances · What are hashtags · Why they are not all created equal · Hashtags and the algorithm · What is a hashtag hub · How to use hashtags in stories, IGLIVE & IGTV · Case studies of best practices that you can…

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WEBINAR Instagram Stories

Sep 8, 2020 @ 2:00 pm - 3:30 pm
Webinar CA
Free

In 2020, the feed is dead and everyone is paying attention to IG stories, why because they are what people are consuming according to Social Media Examiner because they are the unfiltered authentic version of your brand. People don’t believe manufactured posts they want to like, trust and respect in order to buy from you. Join us to learn about: · What should you post to your stories and how is that different than the feed · How to create…

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WEBINAR: Making Facebook Ads Work For You

Sep 9, 2020 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad -The entire…

Find out more »

October 2020

WEBINAR: Instagram Live

Oct 6, 2020 @ 2:00 pm - 3:30 pm
Webinar CA
Free

We all know that Instagram has become even hotter since Quarantine and people are using it for DJ parties, Yoga classes and more but how do I get started. First, you need to set up your Instagram in alignment with your brand. In this workshop learn the basics of developing your brand on IG so you can sell. · How to set up your Profile to be found by your target audience · How to sell today by adding this…

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WEBINAR: Dominating Your Local Market Online

Oct 7, 2020 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: · How to guarantee you get found online · 4 Data Companies that determine your Google ranking – that you never even knew existed · Techniques to have your customers telling everyone…

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WEBINAR Making Facebook Ads Work For You

Oct 21, 2020 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: · The difference between a Facebook Ad and Boosting a Facebook Post · The basics of setting up a Facebook Ad · The strategy behind setting up a Facebook…

Find out more »

November 2020

WEBINAR: How To Do IGTV

Nov 10, 2020 @ 2:00 pm - 3:30 pm
Webinar CA
Free

We all have heard of YouTube but did you know Instagram now you can have your own broadcasting networking on Instagram called IGTV. This is one of the newest features that allows you the ability to create long-form videos. How to set up your IGTV How to post on IGTV How to edit it my IGTV What content to post on IGTC How to convert to sales And so much more   PLEASE NOTE:  If you check in more than…

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December 2020

WEBINAR: Effective Marketing in Time of Covid-19

Dec 8, 2020 @ 2:00 pm - 4:00 pm
Webinar CA
Free

In today’s new world dealing with COVID-19, and staying at home, we literally have a captive audience who is online virtually all of their waking hours. We have to decide which of the various social media marketing & communication platforms are best for our business and that will have a return on investment & not be a time-waster. We also have to be mindful of what is relevant during these times and stay true to our brand values while making…

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WEBINAR: How to Get Over Your Fear of Live Streaming

Dec 15, 2020 @ 2:00 pm - 4:00 pm
Webinar CA
Free

Would you like to start live streaming but don't know where to begin? Does the idea of pressing RECORD scare you? Do you need a strategy of what to say and how to convert it to sales? Join us to learn · What do I talk about · The equipment you need to stream · How to structure the live · How to instantly stop the fear · How to create a compelling CTA to increase sales PLEASE NOTE: If you…

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January 2021

WEBINAR: How to Create a Social Media Content Calendar 2021

Jan 12 @ 2:00 pm - 4:00 pm
CA
Free

Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar is highly recommended so you can accomplish this. It will result in your being  organized in the scheduling of your output and increase your ability to capitalize on all the holidays, events and sales opportunities available to you.…

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WEBINAR Making Facebook Ads Work For You

Jan 20 @ 3:00 pm - 5:00 pm
CA
Free

This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad -The entire…

Find out more »

February 2021

WEBINAR LinkedIn in Covid 19

Feb 23 @ 1:00 pm - 3:00 pm
Webinar CA
Free

Social Media Gurus say, LinkedIn is THE Platform of 2021. It is the platform for Business to Business business development. You can connect with C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically you can build your sales funnel without ever leaving your office. During this course: - Identify your best targets. - Fill your pipeline with quality prospects. - Get more customers using LinkedIn. - Book more appointments…

Find out more »
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