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April 2022

WEBINAR Biz Basics: Accounting: The Basics of the Language of Business

Apr 20 @ 12:00 pm - 2:00 pm
Webinar CA
Free

Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors - use accounting terms and concepts to describe the events that make up the "story". This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to "account" for the transactions in your business. Instructor: Andrew Strachan REGISTER NOW

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WEBINAR E-Smarts: Digital Marketing Automation – Leverage your Business Growth

Apr 20 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: • How to find and attract potential customers • How to take interested leads and turn them into paying customers • How to increase the lifetime value of…

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WEBINAR Crisis Management 2-Part Series

Apr 21 @ 3:30 pm - Apr 28 @ 5:00 pm
Webinar CA
Free

Crisis Management Part One: 4/21/2022 Each year businesses around the world experience thousands of crises—anything from the fallout from mismanagement to interruptions resulting from tornadoes, legal action, work stoppages, and yes, pandemics. Being prepared for the inevitable is something every business owner should take seriously. In Part One of our Crisis Management workshop, we will look at how to scan your business environment for potential problems that could lead to a crisis and then build a personalized crisis management plan. Crisis Management…

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WEBINAR Biz Basics: How to go from Handyman to Construction

Apr 21 @ 6:00 pm - 8:00 pm
Webinar CA
Free

Join us for this insightful presentation to gain knowledge on how you can go from Handyman to starting a Construction company. This essential workshop is for any individual who is looking to obtain a contractor’s license and start a Construction business. Presented by our advisor, Michael Williams who has 30 years of experience helping people pass the CSLB exam. Topics we will cover:  • Business Organization • Business Finances • Employment Requirements • Bonds, Insurance, and Liens • Contract Requirements…

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WEBINAR Biz Basics: Lean Business Planning

Apr 26 @ 1:00 pm - 2:30 pm
Webinar CA
Free

Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis.   It's as quick and easy as a few simple bullet point lists lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow.    Make a quick dashboard for getting through a crisis.   Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software,…

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WEBINAR Orientation: What the SBDC Can Do for You!

Apr 26 @ 5:00 pm - 6:30 pm
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR E-Smarts: Get More Free Traffic to Your Website with These Simple SEO Techniques

Apr 28 @ 1:00 pm - 3:00 pm
Webinar CA
Free

Is your website getting all of the traffic it should be? Is it pulling in leads and sales? If not, your target audience may not be able to find you. Google search drives the majority of traffic on the internet. Learn the basics of search engine optimization (SEO) and start growing your search presence organically, using tried and true methods that are 100% free! You will Learn: • The difference between on-site and off-site SEO • How to optimize your…

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May 2022

WEBINAR Fast Track Start-Up Crash Course

May 3 @ 3:00 pm - May 5 @ 6:00 pm
Webinar CA
Free

This course was developed by industry professionals to provide a wealth of knowledge in an expedited 2-class manner. This is ideal for prospective businesses with little to no time but a willingness and desire to learn the language of business, determine whether starting a business makes sense and if so, specific steps to start the business. This is an intensive two-day class created to highlight pertinent information and tools needed to start your business in a very expedited manner. Little to no fluff—just hard-core…

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WEBINAR Biz Basics: How to Estimate Startup Costs & Cash Flow

May 4 @ 12:00 pm - 2:00 pm
Webinar CA
Free

How much will it cost to start your business? What are the different categories of costs I need to be concerned about? Financial preparation is key so that you can plan ahead in starting your new venture. Topics include: • Steps needed to calculate start-up expenses • Calculating the first 90 days projected monthly costs • Ongoing expenses • Conducting a margin analysis and a break-even analysis • Initial cash flow projection will be reviewed and presented in this hands-on…

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WEBINAR Orientation: What the SBDC Can Do for You!

May 10 @ 9:00 am - 10:30 am
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR Money Matters: Angel Investment 101 for Start-Ups

May 10 @ 1:00 pm - 2:30 pm
Webinar CA
Free

Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? In this webinar, Tim answers key questions you may have about angel investment for your business. Including: Reality check: common myths about angel investment and the realities behind them. What is angel investment? How is it different from friends…

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WEBINAR Legal Corner: Your Big Idea and How To Protect It

May 10 @ 3:00 pm - 6:00 pm
Webinar CA
Free

Intellectual Property: An Overview – Ideas and inventions are often the key assets of a business. How do you protect your ideas while using them, developing them, or marketing them to customers? Discussions includes the basics of Copyrights, Patents, Trade Secrets, Trade and Service marks, Masks and Domain Names. Non-disclosure Agreements and Agreements Not to Compete are covered along with how to keep records that prove your idea is your idea and no one else’s. Join Attorney Ben Martin who loves helping new and small busiensses,…

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WEBINAR Drip Marketing Campaigns-Automate & Maximize Your Lists

May 11 @ 1:00 pm - 2:00 pm
Webinar CA
Free

This year, it's mandatory to market smarter by targeting customers using drip marketing campaigns to  maximize your impact and identify your next best customer. Learn how to automate your follow-up and bring more customers to your website, shopping cart or donation page. Get my 10 Tips to segment your marketing lists and customize content for easy marketing automation. We'll target your Emails, tag key list properties and provide social media tools and post tips to deliver better results. I'll share…

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WEBINAR Money Matters: How to Finance Your Business

May 11 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowdfunding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will need to…

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WEBINAR Legal Corner: How To Set Up & Register Your Business

May 11 @ 6:00 pm - 8:00 pm
Webinar CA
Free

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…

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WEBINAR Wave Accounting for Startups and Service Businesses

May 12 @ 9:00 am - 10:00 am
Webinar CA
Free

Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small business that makes sense   Instructor: Maureen Thielen  REGISTER NOW

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WEBINAR DBA Practicum—Join Us Today to File Your DBA!

May 12 @ 3:30 pm - 5:30 pm
Webinar CA
Free

A California business operates under a DBA (short for "doing business as") when it uses a legal name other than its own to conduct operations. DBAs are sometimes known as "trade names" or "fictitious names," and businesses must register with the California Secretary of State before conducting operations using a DBA. California law requires any sole proprietors, partnerships, limited liability companies (LLCs), or corporations that want to conduct their operations and sign legal documents under a name other than their own…

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WEBINAR Social Media Trends for 2022

May 17 @ 2:00 pm - 4:00 pm
Webinar CA
Free

Social Media is constantly changing and as a busy small business owner, it is hard to keep up with Instagram Reels, Tik Tok, YouTube Shorts, and now audio rooms. Should I podcast? Should I start a YouTube channel? Not to worry our own in-house, Social media goddess, Deborah Deras, attended the Social Media Examiner conference and has updates for you about where you should spend your time to get a return on investment. She will share in this interactive dialogue:…

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WEBINAR Orientation: What the SBDC Can Do for You!

May 17 @ 6:00 pm - 7:30 pm
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR Biz Basics: How to Start Your Business Financials in Excel

May 18 @ 12:00 pm - 2:00 pm
Webinar CA
Free

Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. We will also see how you can download your bank activity and use filters to analyze the data, a powerful tool. Basic computer knowledge is required for this class. Instructor: Andrew Strachan (SBDC Advisor)  REGISTER…

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WEBINAR E-Smarts: Dominating Your Local Market Online

May 18 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: • How to guarantee you get found online • 4 Data Companies that determine your Google ranking – that you never even knew existed • Techniques to have your customers telling everyone…

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WEBINAR Orientation: What the SBDC Can Do for You!

May 24 @ 9:00 am - 10:30 am
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

Find out more »

WEBINAR Biz Basics: Lean Business Planning

May 24 @ 1:00 pm - 2:30 pm
Webinar CA
Free

Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It's as quick and easy as a few simple bullet point lists lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software, shares the simplicity and…

Find out more »

WEBINAR Legal Corner: WHERE DO I OPEN MY BUSINESS? Post Pandemic Pivot

May 24 @ 3:00 pm - 6:00 pm
Webinar CA
Free

Do’s and Don’ts – We hear that in real estate the three most important things are “location, location, location.”  Small Businesses need to know the legal issues related to where to open for business. Strategies and lessons learned from the Pandemic. Leases, landlords, Assessing risks of a location, competition, zoning, permits and licensing will be covered. Join Attorney Ben Martin who loves helping new and small businesses, survive and thrive. With over 20 years of experience working for SBDCs, Non-profit Entrepreneurship…

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WEBINAR How to Increase Profitability

May 25 @ 9:00 am - 10:00 am
Webinar CA
Free

Do you know the numbers that matter for your business? In this workshop, learn how to review your profit and loss and balance sheet and how to compare your business performance with industry competitors. In conjunction with your advisor, you will be able to access reports customized for your business that shows where you are excelling and where improvement is needed in the company’s profitability. You will also see how to quickly and easily create an online pitch or business plan…

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