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April 2021

WEBINAR: HR Hot Topics: Hiring in the Covid Era

Apr 15 @ 12:00 pm - 1:00 pm
Webinar CA
Free

In this workshop, we will discuss tips for hiring in a COVID-19 Era. We will address best practices, new-hire paperwork, and resources. Also, we will discuss managing change and considerations. Instructor: Danielle Jenkins REGISTER NOW

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WEBINAR Legal Structure

Apr 15 @ 6:00 pm - 8:00 pm
Webinar CA
Free

One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…

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WEBINAR SBDC Orientation

Apr 20 @ 9:00 am - 10:30 am
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation will be offered three-four times per month. Instructor: Larry Johnson REGISTER NOW

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WEBINAR: Effective Marketing in Time of Covid-19

Apr 20 @ 2:00 pm - 4:00 pm
Webinar CA
Free

In today’s new world dealing with COVID-19, and staying at home, we literally have a captive audience who is online virtually all of their waking hours. We have to decide which of the various social media marketing & communication platforms are best for our business and that will have a return on investment & not be a time-waster. We also have to be mindful of what is relevant during these times and stay true to our brand values while making…

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WEBINAR Disaster Funding Q & A

Apr 20 @ 4:00 pm - 5:00 pm
Webinar CA
Free

What do small business owners need to know about the new Federal COVID-19 relief package? What financial resources are available? Who qualifies, and how does the application process work? What about PPP loan forgiveness? Along with a live Q&A, this workshop will provide attendees with information about the latest PPP funding program and forgiveness requirements. It will also cover the changes incorporated into the Consolidated Appropriations Act signed into law on December 27, 2020. Topics will include: – First draw…

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WEBINAR: How to Estimate Startup Costs in the Covid World

Apr 21 @ 12:00 pm - 2:00 pm
Webinar CA
Free

How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a handheld calculator for your convenience. Instructor: Andrew Strachan REGISTER NOW

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WEBINAR: Dominating Your Local Market Online

Apr 21 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: • How to guarantee you get found online • 4 Data Companies that determine your Google ranking – that you never even knew existed • Techniques to have your customers telling everyone…

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WEBINAR: Business Plan Overview

Apr 22 @ 10:00 am - 12:00 pm
Webinar CA
Free

Developing a business plan is one of the most valuable activities you can undertake.   A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don't have to start with a blank sheet of paper!     The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business…

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WEBINAR How to Set-up Up Free & Easy Accounting Software for Start-Ups

Apr 22 @ 12:00 pm - 1:00 pm
Webinar CA
Free

Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small businesses that makes sense. Topics discussed will include: • Is Wave right for you? • Setting up your bank accounts • Invoicing…

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WEBINAR: How to Pivot Your Business Online During Covid 19

Apr 22 @ 1:00 pm - 3:00 pm
Webinar CA
Free

As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: • Locate new markets • Leverage business partnerships • Communicate changes to operations • Improve your sales funnel • And more! Instructor: Omari Valentine REGISTER NOW

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WEBINAR California COVID 19 Ecomomic Relief Grant

Apr 26 @ 10:00 am - 11:30 am
Webinar CA
Free

The next round of the California COVID 19 Economic Relief Grant opens on April 28th and closes on May 4th. Grant amounts are up to $25,000.  This is a competitive grant with a funding pool of over $2B.  Grantees are selected based on certain criteria such as ethnicity, gender, location, industry type and impact on the business. This workshop will provide eligibility parameters and step by step instructions on how to apply for the grant. This grant is being administered by…

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WEBINAR: Pitch Perfect 101 during Covid 19

Apr 27 @ 10:00 am - 12:00 pm
Webinar CA
Free

Entrepreneurs seeking equity (angel and venture) funding must prepare and submit pitches to potential investors. The vast majority of SBDC clients do not have the experience and presentation skill set to engage investors. This lack of familiarity with the proper preparation of pitches often leads to failed attempts and hard lessons learned. Pitching investors and lenders is one of the greatest challenges facing entrepreneurs seeking to build and expand their businesses. High impact communications about investment derived from the value driven by…

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WEBINAR SBDC Orientation

Apr 27 @ 6:00 pm - 7:30 pm
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered three-four times per month. Instructor: Larry Johnson REGISTER NOW

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WEBINAR: Digital Marketing, What’s working – What’s not?

Apr 28 @ 1:00 pm - 2:00 pm
Webinar CA
Free

A lot has changed in Digital Marketing over the last year. Come get the facts on how Digital Marketing sells, especially when you media mix social media, paid per click, display ads, email marketing and other online tools.   Learn about the latest tools, demographics and user changes on who is using different platforms in 2021.  Learn how to target the right customers, maximize your budget and reach past and future customers more effectively.   Learn to strategize your marketing…

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WEBINAR Marketing 101

Apr 29 @ 10:00 am - 12:00 pm
Webinar CA
Free

Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Debbie Goldfarb   REGISTER NOW

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WEBINAR: HR Hot Topics: Workplace Wellness after Covid

Apr 29 @ 12:00 pm - 1:00 pm
Webinar CA
Free

In this workshop, we will discuss workplace wellness trends. We will address wellness programs and tools for employees’ physical and mental health post-COVID. In addition, we will discuss managing change and considerations. Instructor: Danielle Jenkins REGISTER NOW

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WEBINAR Lean Business Planning

Apr 30 @ 1:00 pm - 2:30 pm
Webinar CA
Free

Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It's as quick and easy as a few simple bullet point lists lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Instructor: Tim Berry   REGISTER NOW     Join this webinar as Tim Berry, founder…

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May 2021

WEBINAR: SBDC Orientation

May 4 @ 9:00 am - 10:30 am
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation will be offered three-four times per month. Instructor: Larry Johnson REGISTER NOW

Find out more »

WEBINAR Legal Structure

May 4 @ 11:00 am - 1:00 pm
Webinar CA
Free

One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…

Find out more »

WEBINAR: YouTube for Sales

May 4 @ 2:00 pm - 3:30 pm
Webinar CA
Free

Join us to learn: • Understanding Youtube as a Social Media Marketing platform • What content can you put on Youtube -How to optimize and monetize Youtube videos • Simple steps you can do to increase Subscribers • How to integrate with Social Media to increase revenue • How to use Youtube as a Marketing Strategy Instructor: Deborah Deras REGISTER NOW

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WEBINAR Disaster Funding Q & A

May 5 @ 10:00 am - 11:00 am
Webinar CA
Free

What do small business owners need to know about the new Federal COVID-19 relief package? What financial resources are available? Who qualifies, and how does the application process work? What about PPP loan forgiveness? Along with a live Q&A, this workshop will provide attendees with information about the latest PPP funding program and forgiveness requirements. It will also cover the changes incorporated into the Consolidated Appropriations Act signed into law on December 27, 2020. Topics will include: – First draw…

Find out more »

WEBINAR How to Start Your Business Financials in Excel

May 5 @ 12:00 pm - 2:00 pm
Webinar CA

Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. For maximum learning you may bring your laptop to follow along, but it is not required. Basic computer knowledge is required for this class. Instructor: Andrew Strachan REGISTER NOW

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Current Market Trends & Market Intelligence

May 6 @ 10:00 am - 12:00 pm
Webinar CA
Free

In this class we will introduce & define the discipline we call market intelligence. The purpose of this class is to provide a broad overview of the importance, tools and approach used today. In addition to providing latest economic, industry, market, and consumer trends we will review the market intelligence methodologies used to gather this information. At the end of class participants will be assigned to develop a 1-page summary on their business idea or business for review during Class…

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WEBINAR HR Hot Topics: Payroll Tips & Labor Trends for Small Businesses in a Covid Era

May 6 @ 12:30 pm - 1:30 pm
Webinar CA
Free

In this workshop, we will discuss payroll tips for small businesses. We will address best practices, payroll processing, and resources. Also, we will discuss outsourcing payroll services.   Instructor: Danielle Jenkins REGISTER NOW

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WEBINAR Restaurant Relief Revitalization Fund

May 6 @ 3:00 pm - 4:00 pm
Webinar CA
Free

At last, the restaurant industry has won specific federal disaster funding relief.   On March 11thof this year, President Biden signed the American Rescue Plan into law which includes a $28.6 billion fund to assist struggling restaurants during the pandemic.   The RRF impacts restaurant owners with 20 or fewer locations and will be administered by the Small Business Administration (SBA).   Webinar Topics Include • Who is eligible for RRF • How to calculate funding amount • Use of point of…

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