Assisting Clients in the
Greater South Bay
310.225.8277
hosted by: El Camino College SBDC

All LA SBDC workshops are currently being offered online only.

Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.

If your business is affected by COVID-19, view the LA SBDC COVID-19 Response Guide here.

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August 2020

WEBINAR: How to Estimate Start-Up Costs and Cash Flow

Aug 25 @ 12:00 pm - 2:00 pm
Webinar CA
Free

How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. PLEASE NOTE: If you check…

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WEBINAR: Instagram for Sales

Aug 25 @ 2:00 pm - 3:30 pm
Webinar CA
Free

We all know a picture says a thousand words well, a video says, 10,000 and a live video has infinite possibilities. Look at DJ DNICE Quarantine Live where he went from 80k to over 1 million and landed a brand partnership with Michelle Obama. Results may vary but when you learn to master this tool on Instagram you can position your business and brand for increased sales. -How to start an Instagram Live -How to write a script for your…

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WEBINAR: Legal Structure

Aug 25 @ 6:00 pm - 8:00 pm
Webinar CA
Free

One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…

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WEBINAR: SBDC Orientation

Aug 25 @ 6:15 pm - 7:45 pm
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to…

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WEBINAR: Marketing 101

Aug 27 @ 10:00 am - 12:00 pm
Webinar CA
Free

Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who…

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WEBINAR: Export Workshop

Aug 27 @ 1:00 pm - 3:00 pm
Webinar CA
Free

This workshop will provide new-to-export and new-to-market clients with information on getting started in international trade. International trade basics will be provided as we walk through to the four export development stages and are introduced to trade assistance resources on the federal, state and local level. Attendees will receive a FREE online copy of Braddock’s The World Is Your Market: Exporting Made Easier for Small Businesses. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit…

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September 2020

WEBINAR Instagram Hashtag Strategy

Sep 1 @ 2:00 pm - 3:30 pm
Webinar CA
Free

On Instagram, hashtags are #Jam. Without the proper ones you will not be discovered with the right ones you can gain attention for your brand from your ideal target market, current customers and even to generate strategic alliances · What are hashtags · Why they are not all created equal · Hashtags and the algorithm · What is a hashtag hub · How to use hashtags in stories, IGLIVE & IGTV · Case studies of best practices that you can…

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WEBINAR Changing Dynamics of Consumer Behavior

Sep 3 @ 10:00 am - 12:00 pm
Webinar CA
Free

The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…

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WEBINAR SBDC Orientation

Sep 8 @ 9:00 am - 10:30 am
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to…

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WEBINAR Instagram Stories

Sep 8 @ 2:00 pm - 3:30 pm
Webinar CA
Free

In 2020, the feed is dead and everyone is paying attention to IG stories, why because they are what people are consuming according to Social Media Examiner because they are the unfiltered authentic version of your brand. People don’t believe manufactured posts they want to like, trust and respect in order to buy from you. Join us to learn about: · What should you post to your stories and how is that different than the feed · How to create…

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WEBINAR PPP Forgiveness Information

Sep 9 @ 10:00 am - 11:30 am
Webinar CA
Free

Will you be forgiven? PPP Funding and terms. Now that you have received PPP funding, you may be wondering or confused about PPP loan forgiveness. This workshop provides you with a detailed understanding of how to apply for forgiveness. For those who have not yet applied, you will also learn the terms and conditions for PPP funding. The topics include: · PPP Purpose, overview and terms · The 75/25 Rule · Definitions of Payroll Costs · Definitions of Non Payroll Costs…

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WEBINAR: Making Facebook Ads Work For You

Sep 9 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad -The entire…

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WEBINAR SEO Like A Pro

Sep 10 @ 10:00 am - 12:00 pm
Webinar CA
Free

Looking to get more visitors to your website without spending a dime in marketing? Learn the two main types of SEO, and which is more important. Learn vital techniques all small businesses should be using to get more traffic, leads and sales, such as how to find “money” keywords, and how to improve your backlink profile. SEO is a valuable resource for local and Ecommerce businesses alike. We will cover: · What is SEO? · On-page vs. off-page SEO: Which…

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WEBINAR Branding in Covid-19 Era

Sep 10 @ 3:00 pm - 5:00 pm
Webinar CA
Free

For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the…

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WEBINAR HR Hot Topics: Hiring Best Practices Post Covid-19

Sep 14 @ 12:00 pm - 1:00 pm
Webinar CA
Free

In this workshop we will discuss the new hire process, paperwork, and onboarding. We’ll discuss the steps to take to hire the ideal candidate and the steps you need to take to make them a member of your team. Starting with extending the job offer, to ensuring you have completed all the required and best practice new hire paperwork. We will also discuss what an effective on-boarding program looks like in order to set your new employee up success starting…

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WEBINAR: The Basics of Starting a Business

Sep 15 @ 10:45 am - 12:45 pm
Webinar CA
Free

Learn the fundamentals of what it takes to get your business started. Topics for discussion determining the feasibility of your business, the importance of business planning, understanding financial and licensing requirements and more. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is present. Instructor: Charlie Lowe REGISTER NOW

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WEBINAR SBDC Orientation

Sep 15 @ 6:15 pm - 7:45 pm
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation will be offered five times this month. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is present.…

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WEBINAR: Accounting: The Basics of the Language of Business

Sep 16 @ 12:00 pm - 2:00 pm
Webinar CA
Free

Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors - use accounting terms and concepts to describe the events that make up the "story". This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to "account" for the transactions in your business. PLEASE NOTE: If you check in more than 5 minutes late, you…

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WEBINAR Business Loans 101

Sep 16 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending…

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WEBINAR Website 102: Web Design and SEO Best Practices

Sep 17 @ 1:00 pm - 3:00 pm
Webinar CA
Free

Following up Websites 101, we will take a deeper dive into forming a web design strategy by discussing how to structure a website and the importance of sitemaps. We will also discuss on-site and off-site Search Engine Optimization. Finally we touch designing your own website vs hiring a professional web designer, and review web design platforms and hosting options. This workshop explores web strategy concepts and is not a hands-on training. Instructor: Omari Valentine PLEASE NOTE: If you check in more…

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WEBINAR: Business Plan Overview

Sep 17 @ 3:00 pm - 5:00 pm
Webinar CA
Free

Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don't have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…

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WEBINAR SBDC Orientation

Sep 22 @ 9:00 am - 10:30 am
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is present.…

Find out more »

WEBINAR How to Estimate Start-Up Costs and Cash Flow

Sep 22 @ 12:00 pm - 2:00 pm
Webinar CA
Free

How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. Instructor: Andrew Strachan  …

Find out more »

WEBINAR: Legal Structure

Sep 22 @ 6:00 pm - 8:00 pm
Webinar CA
Free

One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…

Find out more »

WEBINAR: Digital Marketing Automation-Grow your Business on Autopilot

Sep 23 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over how you can set up an automated Digital Marketing system to grow your business on autopilot. If you have a restaurant, a retail business, a service business or an e-commerce business, you will learn how to take advantage of automation to beat your competitors. In this workshop you will discover: · How to double your sales · How to attract potential customers and where you should be looking for them · How to turn those…

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