Assisting Clients in the
Greater South Bay
310.225.8277
hosted by: El Camino College SBDC

All LA SBDC workshops are currently being offered online only.

Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.

If your business is affected by COVID-19, view the LA SBDC COVID-19 Response Guide here.

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June 2020

WEBINAR: The Basics of Starting a Business

Jun 9 @ 10:45 am - 12:45 pm
Webinar CA
Free

Learn the fundamentals of what it takes to get your business started. Topics for discussion determining the feasibility of your business, the importance of business planning, understanding financial and licensing requirements and more. PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO WORKSHOP. Instructor: Charlie Lowe REGISTER NOW

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Digital Marketing Automation-Grow your Business on Autopilot

Jun 9 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over how you can set up an automated Digital Marketing system to grow your business on autopilot. If you have a restaurant, a retail business, a service business or an e-commerce business, you will learn how to take advantage of automation to beat your competitors. In this workshop you will discover: -How to double your sales -How to attract potential customers and where you should be looking for them -How to turn those potential customers into…

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Need for PPP EIDL

Jun 10 @ 9:00 am - 10:00 pm
Webinar CA
Free

Information session: -Updates on new PPP legislation signed today by the President -Review of PPP Forgiveness application requirements and process -Review of permitted use of EIDL Funds -Q & A Instructor: Larry Johnson PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is present. LINK WILL BE EMAILED…

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WEBINAR: Recession-Proof Your Business

Jun 10 @ 10:00 am - 11:00 am
Webinar CA
Free

Whether we are headed into a long or short recession, it is time for you to plan for your company's growth through it! Planning really is the answer, from cutting unnecessary costs to engaging your customers with the lowest-cost marketing tools around. There is always opportunity in change, so get my tips on thriving in this environment. Attendees of This Presentation Will Learn: -What to expect about marketing during a recession. -Customer retention tips and tricks. -How to find new…

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WEBINAR: How to Start Your Business Financials in Excel

Jun 10 @ 12:00 pm - 2:00 pm
Webinar CA
Free

Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. For maximum learning you may bring your laptop to follow along, but it is not required. Basic computer knowledge is required for this class. PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO…

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WEBINAR: YouTube For Business

Jun 11 @ 1:00 pm - 2:15 pm
Webinar CA
Free

Join us to learn how you can use YouTube to market your business: -Understanding Youtube as a Social Media Marketing platform -What content can you put on Youtube -How to optimize and monetize Youtube videos -Simple steps you can do to increase Subscribers -How to integrate with Social Media to increase revenue -How to use Youtube as a Marketing Strategy. PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO WORKSHOP. Instructor: Deborah Deras REGISTER NOW

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WEBINAR: How to Brand Your Business to Success

Jun 11 @ 3:00 pm - 5:00 pm
Webinar CA
Free

In this class you will learn the basics of branding including the key components.  We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touchpoints (Website, email/social media campaigns, network events, store front signage & printed ads) PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO WORKSHOP. Instructor:Debbie Goldfarb REGISTER NOW

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WEBINAR: An HR Roadmap To Reopening Your Business

Jun 15 @ 12:00 pm - 1:00 pm
Webinar CA
Free

A HR Roadmap to Reopening Your Business Post COVID-19 At the beginning of 2020, the COVID-19 pandemic caused shutdowns and shelter-in-place orders across the globe. Now, as the U.S. economy slowly starts to reopen, business owners are faced with the challenge of adapting their operations to provide employees a safe, healthy, and compliant workplace to return to. During this webinar, SBDC advisor Danielle Jenkins, will provide you with An HR Roadmap to Reopening your Business, touching upon topics such as…

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WEBINAR: How to survive AB5 and Independent Contractor

Jun 16 @ 11:00 am - 12:00 pm
Webinar CA
Free

Are you an independent contractor?  Do you engage independent contractors? Are you confused or unaware of the new law governing the engagement of independent contractors?  To avoid fines and penalties, there are technicalities that are important to understand. Topics will include: -Explanation of the new Independent Contractor law (AB5) -Which businesses, professions and trades are exempt from AB5 -Discussion of the criteria to be an independent contractor -Ramifications for violation of AB5 PLEASE NOTE: LINK WILL BE EMAILED ONE DAY…

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WEBINAR: LinkedIn for Business

Jun 16 @ 1:00 pm - 2:15 pm
Webinar CA
Free

Social Media Gurus say, LinkedIn is THE Platform of 2020. It is the platform for Business to Business business development. You can connect with C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically you can build your sales funnel without ever leaving your office. During this course: -Identify your best targets. -Fill your pipeline with quality prospects. -Get more customers using LinkedIn. -Book more appointments from networking. -Easily obtain…

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Dominating Your Local Market Online

Jun 16 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: -How to guarantee you get found online -4 Data Companies that determine your Google ranking – that you never even knew existed -Techniques to have your customers telling everyone they know about…

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WEBINAR: Accounting: The Basics of the Language of Business

Jun 17 @ 12:00 pm - 2:00 pm
Webinar CA
Free

Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors - use accounting terms and concepts to describe the events that make up the "story". This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to "account" for the transactions in your business. PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO WORKSHOP.…

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Webinar: Business Loans 101

Jun 17 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO WORKSHOP. Instructor: Larry Johnson REGISTER NOW

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WEBINAR: Website 102: Web Design and SEO Best Practices

Jun 18 @ 1:00 pm - 3:00 pm
Webinar CA
Free

Following up Websites 101, we will take a deeper dive into forming a web design strategy by discussing how to structure a website and the importance of sitemaps. We will also discuss on-site and off-site Search Engine Optimization. Finally we touch designing your own website vs hiring a professional web designer, and review web design platforms and hosting options. This workshop explores web strategy concepts and is not a hands-on training. Instructor: Omari Valentine REGISTER NOW

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WEBINAR: Business Plan Overview

Jun 18 @ 3:00 pm - 5:00 pm
Webinar CA
Free

Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don't have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…

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WEBINAR: An HR Roadmap To Reopening Your Business

Jun 22 @ 12:00 pm - 1:00 pm
Webinar CA
Free

A HR Roadmap to Reopening Your Business Post COVID-19 At the beginning of 2020, the COVID-19 pandemic caused shutdowns and shelter-in-place orders across the globe. Now, as the U.S. economy slowly starts to reopen, business owners are faced with the challenge of adapting their operations to provide employees a safe, healthy, and compliant workplace to return to. During this webinar, SBDC advisor Danielle Jenkins, will provide you with An HR Roadmap to Reopening your Business, touching upon topics such as…

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WEBINAR: SEO Like A Pro

Jun 23 @ 10:00 am - 11:00 am
Webinar CA
Free

Looking to get more visitors to your website without spending a dime in marketing? Learn the two main types of SEO, and which is more imporant. Learn vital techniques all small businesses should be using to get more traffic, leads and sales, such as how to find “money” keywords, and how to improve your backlink profile. SEO is a valuable resource for local and Ecommerce businesses alike. We will cover: -What is SEO? -On-page vs. off-page SEO: Which is better?…

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WEBINAR: How To Sell Online 102

Jun 23 @ 1:00 pm - 2:15 pm
Webinar CA
Free

We all know that we need an effective sales strategy now more than ever. In these uncertain times now more than ever we need to be crystal clear of the pain or problem we solve for our target market to be able to close those sales. Are you perplexed about where to begin and how to turn likes into sales? If so, join this interactive Webinar where you will discover: * The 5 steps to close a sale * How…

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WEBINAR: Legal Structure

Jun 23 @ 6:00 pm - 8:00 pm
Webinar CA
Free

One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…

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WEBINAR: SBDC Orientation

Jun 23 @ 6:15 pm - 7:45 pm
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO WORKSHOP. Instructor: Larry Johnson REGISTER NOW

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Making Facebook Ads Work For You

Jun 24 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad - The…

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WEBINAR: How to Estimate Start-Up Costs and Cash Flow

Jun 25 @ 12:00 pm - 2:00 pm
Webinar CA
Free

How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. PLEASE NOTE: LINK WILL…

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Webinar: Marketing 101

Jun 25 @ 3:00 pm - 5:00 pm
Webinar CA
Free

Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO WORKSHOP. Instructor: Debbie Goldfarb REGISTER NOW

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WEBINAR: An HR Roadmap To Reopening Your Business

Jun 29 @ 12:00 pm - 1:00 pm
Webinar CA
Free

A HR Roadmap to Reopening Your Business Post COVID-19 At the beginning of 2020, the COVID-19 pandemic caused shutdowns and shelter-in-place orders across the globe. Now, as the U.S. economy slowly starts to reopen, business owners are faced with the challenge of adapting their operations to provide employees a safe, healthy, and compliant workplace to return to. During this webinar, SBDC advisor Danielle Jenkins, will provide you with An HR Roadmap to Reopening your Business, touching upon topics such as…

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Webinar: Import Workshop

Jun 30 @ 1:00 pm - 3:00 pm
Webinar CA
Free

This workshop will provide new-to-import and new-to-market clients with information on getting started in international trade. International trade basics will be provided as we walk through to the four import development stages and are introduced to trade assistance resources on the federal, state and local level. PLEASE NOTE: LINK WILL BE EMAILED ONE DAY PRIOR TO WORKSHOP. Instructor: Charlie Lowe REGISTER NOW

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