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October 2024

WEBINAR E-Smarts: Dominating Your Local Market Online

Oct 30 @ 3:00 pm - 5:00 pm
Free

This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you're looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…

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WEBINAR Threads vs. X: Crafting & Strategizing Text Driven Stories for Community Building and Sales

Oct 31 @ 12:00 pm - 1:30 pm
Free

Threads is an app within an app driven by texts messages, then images.  X, formerly known as Twitter, is a post driven site historically known for sharing short text driven posts, where images have been secondary. How do these networks measure up for your small business.  In this workshop, we’ll define each app and their native functionality.  We’ll discuss the power and strategic use of text driven social media messages to communicate a business and its brand. We’ll answer what kind of strategies…

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November 2024

WEBINAR Orientation: What the SBDC Can Do for You!

Nov 5 @ 9:00 am - 10:30 am
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR Using Video to Promote Your Small Business

Nov 5 @ 2:00 pm - 3:30 pm
Free

What are some smart ways to use video and other images to increase your chances of selling your goods or services? What are some best practices for video production and on-camera presentation? Is video already part of your public relations plan? Want to learn more?  Join us for this information-packed webinar, and find out how you can promote your business and establish yourself as a though leader through the use of video. Instructor: Saida Pagan (SBDC  Advisor) REGISTER NOW

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IN PERSON EVENT-Money Matters: How to Finance Your Business

Nov 6 @ 2:30 pm - 4:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
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Free

This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will…

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WEBINAR Start a Retirement Plan for Tax Savings and Your Retirement

Nov 6 @ 6:00 pm - 7:00 pm
Free

In this webinar, learn about the different retirement plans that you can set up for yourself and/or your employees.  The Traditional and Roth IRAs, SEP, Simple, 401k, Profit Sharing, Defined Benefit and CalSavers plans will be discussed as well as contribution and distribution rules for the plans. The presenter will discuss tax savings available to you by setting up a retirement plan for your business. Get started putting aside money for your retirement! Instructor: Maureen Thielen (SBDC Advisor) REGISTER NOW

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WEBINAR Money Matters: Angel Investment 101 for Start-Ups

Nov 7 @ 1:00 pm - 2:30 pm
Free

Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? Webinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade.   In this webinar, Tim answers key questions…

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WEBINAR Legal Corner: Avoid the Business Killers

Nov 7 @ 3:00 pm - 6:00 pm
Free

Starting your business may not be the toughest challenge you will face.... but the Business Killers might be. The good news..... Many Business Killers are preventable. Learn low & no cost, Legal and Management methods that work! Topics covered: Banking Credit Leases Contracts Cash Flow Bad deals (legal and not) Ownership clashes Tax basics Free resources Accounting principles Regulations Join Attorney Ben Martin who loves helping new and small businesses, survive and thrive. With over 20 years of experience working for SBDCs,…

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WEBINAR Human Resources: Do’s and Don’ts of Hiring

Nov 8 @ 10:00 am - 11:00 am
Free

This training is designed to assist California small business owners create a realistic and compliant strategy to legally hire employees. Instructor: Sara Nicholson (SBDC Advisor) REGISTER NOW

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IN PERSON EVENT- Orientation: What the SBDC Can Do for You!

Nov 13 @ 10:00 am - 11:30 am
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
+ Google Map
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR Biz Basics: Accounting: The Basics of the Language of Business

Nov 13 @ 12:00 pm - 2:00 pm
Free

Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors - use accounting terms and concepts to describe the events that make up the "story". This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to "account" for the transactions in your business. Instructor: Andrew Strachan (SBDC Advisor) REGISTER NOW

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Legal Corner: How To Set Up & Register Your Business

Nov 13 @ 3:00 pm - 5:00 pm
Free

This in-depth workshop addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…

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WEBINAR Multichannels: How Social Media, Marketing & Webspace Creation Work Together to Build…

Nov 14 @ 10:00 am - 11:30 am
Free

A cross-disciplinary workshop showing the relationship between Marketing, Website Design, and Social Media to build, promote and market a small business. This Multichannel workshop presents three advisors who'll share their expertise of their field and its application to small businesses as they proceed through the SBDC process. At the end of each advisors presentation there will be a 30 minute Q&A to ask questions across the multichannel. Instructor: Chérmelle Edwards, Debbie Goldfarb and Omari Valentine (SBDC Advisors) REGISTER NOW

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WEBINAR How to Become a Vendor (Contractor)

Nov 14 @ 6:00 pm - 8:00 pm
Free

One way to increase sales for your business is to become a vendor or contractor to public agencies and private organizations. This workshop will provide a overview of how to decide if contracting is right for you, as well as cover the elements you need to know to begin the pursuit of new contracting opportunities. This workshop will be taught by Michael Williams, a Small Business Advisor with the El Camino College SBDC, proudly offering over 30 years of experience…

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WEBINAR Business Plan Overview

Nov 19 @ 10:00 am - 12:00 pm
Free

Building a successful business requires vision, and the coordination of efforts in several areas.  The process of starting and running a business can be overwhelming without a good plan. A good solution to understanding all of the moving parts of your business is to write a business plan. In this webinar we will discuss: -The internal and external purposes of a business plan -A review of the types of plans: Traditional, one page, Canvas, Pitch Deck -Writing strategies and tips,…

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WEBINAR Orientation: What the SBDC Can Do for You!

Nov 19 @ 6:00 pm - 7:30 pm
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR Amplify Your Holiday Marketing Plan—Get A Free Guide!

Nov 20 @ 1:00 pm - 2:00 pm
Free

Are you ready to be a Holiday Marketing Rock Star? Whether you sell products or services to consumers or businesses, join this webinar to maximize your marketing impact in November & December. This Workshop Will Teach You How To: • Use my marketing tips to create and amplify your holiday marketing plan • Maximize the impact of your holiday marketing for your target customer • Bundle and create more effective & more profitable promotions • Tie into national campaigns to…

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WEBINAR Social Media Solutions: Making Facebook Ads Work For You

Nov 20 @ 3:00 pm - 5:00 pm
Free

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you're running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…

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WEBINAR Navigating SBIR/STTR (Research & Technology) Grants

Nov 21 @ 11:00 am - 12:00 pm
Free

The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs provide an opportunity for small businesses to tap into federal funding to conduct research and development on promising new innovations and technologies.  With $4 billion available annually, the programs are a source of seed capital for early stage companies. SBIR/STTR funding can also serve as a pathway to equity financing by allowing businesses to demonstrate feasibility of new technologies and move toward commercialization. This webinar will cover…

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WEBINAR Improve Your Personal Credit for Lending Opportunities

Nov 21 @ 6:00 pm - 8:00 pm
Free

The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your chances of approval and favorable terms. During this workshop, participants will learn about the different credit bureaus and how they calculate credit scores, the common…

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December 2024

WEBINAR Creating a Vlog to Promote Your Small Business

Dec 3 @ 2:00 pm - 3:30 pm
Free

Have you been thinking of establishing a business vlog, but need some support in getting it off the ground? Do you want to find additional ways to add value and increase engagement on your social media platforms? If so, this workshop is for you. With free or low-cost resources, tools and platforms at our fingertips, writing, producing, delivering and posting a vlog on a regular basis does not have to be costly or difficult. In this interactive workshop, attendees will discover how to create a calendar…

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WEBINAR Orientation: What the SBDC Can Do for You!

Dec 3 @ 6:00 pm - 7:30 pm
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR Biz Basics: How to Start Your Business Financials in Excel

Dec 4 @ 12:00 pm - 2:00 pm
Free

Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. We will also see how you can download your bank activity and use filters to analyze the data, a powerful tool. Basic computer knowledge is required for this class. Instructor: Andrew Strachan (SBDC Advisor) REGISTER…

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WEBINAR Biz Basics: Marketing 101

Dec 5 @ 10:00 am - 12:00 pm
Free

Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where  you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…

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WEBINAR Legal Corner: Head Start for 2025. Organize to thrive!

Dec 5 @ 3:00 pm - 6:00 pm
Free

How you start can set up how well the year goes. Success is not from big events. Life is not like the movies. It comes best by steps to get moving, and steps to keep your momentum. These steps are for the days leading up to launching your 2025. Often an hour or less, no cost or no cost, and you don't need anyone else. Good for any owner or business that wants success by working smarter, not harder. Take what you like and leave the rest. We cover:…

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