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January 2024

WEBINAR Win the Inbox Battle–Email Marketing 2024 Action Tools!

Jan 24 @ 1:00 pm - 2:00 pm
Free

Are your Email Marketing efforts paying off? Are your contacts engaging & converting? Learn proven strategies to help your messages rise above a noisy inbox. Email open rates have changed. 2024 email marketers can use the latest action tools to motivate opens & engagement. Liz reveals her top 2024 tips to better results. Save time & get better results using tools like: AI, CRM, integrated apps, landing pages, SMS & so much more!   This Workshop Will Teach You how to: Learn why your…

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WEBINAR Legal Corner: Insurance Explained for Small Businesses

Jan 24 @ 3:00 pm - 5:00 pm
Free

What you need to know about Insurance for your small business. Every business has certain risks related to its operation. To protect your business and personal assets, insurance coverage is critical. You will learn about the myriad types of insurance, the rationale for procuring the various insurance types and come away with an understanding of how various types apply to your business. Specific Learning Objectives:  Why Small Businesses Need Insurance? Exactly What Kinds of Coverage Are Available? What insurance is needed for…

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WEBINAR Sales Taxes for your Business

Jan 25 @ 9:00 am - 10:30 am
Free

This webinar will provide answers to your questions about sales taxes. Do you need to charge sales tax, how much should you be charging your customers, how do you apply for a sellers permit, what is a marketplace facilitator, when and how should you pay the California Department of Tax and Fee Administration your sales tax that is owing,  how do you complete a sales tax return… and more During the webinar, the presenter will show attendees how to prepare…

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WEBINAR Orientation: What the SBDC Can Do for You!

Jan 29 @ 6:00 pm - 7:30 pm
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR Creating a Public Relations Campaign for Your Business

Jan 30 @ 2:00 pm - 3:30 pm
Free

Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying their key audiences and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their own public relations campaign. This is an essential workshop for any small business…

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WEBINAR Social Media Solutions: Making Facebook Ads Work For You

Jan 31 @ 3:00 pm - 5:00 pm
Free

This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you're running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…

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February 2024

Fast Track Start-Up Crash Course 3-day Series (In Person Event)

Feb 1 @ 3:00 pm - Feb 15 @ 5:00 pm
|Recurring Event (See all)

One event on Feb 1, 2024 at 3:00 pm

One event on Feb 8, 2024 at 3:00 pm

One event on Feb 15, 2024 at 3:00 pm

El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
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Free

Take our 3-day Fast Track “bootcamp” program.  This course was developed by industry professionals to provide you the basic tools you need to start your business.  This is ideal for prospective businesses with little to no time but a willingness and desire to learn the language of business, determine whether starting a business makes sense and if so, specific steps to start the business. The purpose of this course is to provide an overview only.  If you need additional detail or class instruction,…

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WEBINAR Orientation: What the SBDC Can Do for You!

Feb 6 @ 9:00 am - 10:30 am
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR Writing a Winning Press Release

Feb 6 @ 2:00 pm - 3:30 pm
Free

You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner. In this webinar, we will examine what the media is looking for in a good press release. This a a hands-on workshop where participants will learn the parts of a press release and how to attract the attention of media…

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WEBINAR Biz Basics: Accounting: The Basics of the Language of Business

Feb 7 @ 12:00 pm - 2:00 pm
Free

Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors - use accounting terms and concepts to describe the events that make up the "story". This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to "account" for the transactions in your business. Instructor: Andrew Strachan REGISTER NOW

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WEBINAR Money Matters: How to Finance Your Business

Feb 7 @ 3:00 pm - 5:00 pm
Free

This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will…

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WEBINAR AI for Social Media: An Intro to Best Practices for Integrating AI into Real World Content

Feb 8 @ 12:00 pm - 2:00 pm
Free

This workshop will define the basics of Artificial Intelligence (AI) through the lens of ChatGPT. What is AI? What is ChatGPT? Should ChatGPT be used in your social media strategies? We'll discuss how to use ChatGPT as a tool to create, visualize and strategize content for social media.   Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

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WEBINAR Money Matters: Angel Investment 101 for Start-Ups

Feb 13 @ 1:00 pm - 2:30 pm
Free

Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? Webinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade.   In this webinar, Tim answers key questions…

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WEBINAR Orientation: What the SBDC Can Do for You!

Feb 13 @ 6:00 pm - 7:30 pm
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR Website E-Smarts Series

Feb 15 @ 10:00 am - Feb 29 @ 12:00 pm
|Recurring Event (See all)

One event on Feb 15, 2024 at 10:00 am

One event on Feb 22, 2024 at 10:00 am

One event on Feb 29, 2024 at 10:00 am

Free

2/15/2024 – Website 101 How to Plan Your New Website: This workshop is a starter course for business owners looking to build their first website. We will discuss what makes a good website and look at some things to consider before making an investment in one. We will compare and contrast the various options available in the marketplace for building a website, and cover the basics of search engine optimization, analytics and website security.   2/22/2024 – Website 102 Usability Design Basics…

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WEBINAR Pump Up Your 2024 Marketing Plan—Get My Free Checklist!

Feb 15 @ 1:00 pm - 2:00 pm
Free

It's time to review and pump up your 2024 Marketing Plan! Learn how to market your business more effectively in 2024. This webinar will help you define your marketing goals and use my marketing checklist to target your market with the right digital & traditional marketing tools to get the results you desire. Learn how to grow your business smarter, save money and time while growing your customer & lead list.   This Workshop Will Teach You: • What marketing tools are…

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WEBINAR Navigating SBIR/STTR (Research & Technology) Grants

Feb 21 @ 11:00 am - 12:00 pm
Free

The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs provide an opportunity for small businesses to tap into federal funding to conduct research and development on promising new innovations and technologies.  With $4 billion available annually, the programs are a source of seed capital for early stage companies. SBIR/STTR funding can also serve as a pathway to equity financing by allowing businesses to demonstrate feasibility of new technologies and move toward commercialization. This webinar will cover…

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WEBINAR Wave Accounting for Startups and Service Businesses

Feb 21 @ 6:00 pm - 7:30 pm
Free

Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small business that makes sense.  This webinar is not for companies with inventory. Instructor: Maureen Thielen  REGISTER NOW

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WEBINAR Legal Corner: Stop the Madness – Getting Control of Time and Organizing Your Business

Feb 22 @ 3:00 pm - 6:00 pm
Free

Start off 2024 by getting your business organized and working smart by using proven techniques to identify challenges. We will discuss methods to relieve and/or eliminate them! Learn how you can have a life and a successful business at the same time. Join Attorney Ben Martin who loves helping new and small businesses, survive and thrive. With over 20 years of experience working for SBDCs, Non-profit Entrepreneurship Programs, and Pro Bono service to people wanting to build their futures. Ben has…

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WEBINAR Human Resources Basics and Preparing your Business for Employees

Feb 23 @ 10:00 am - 11:00 am
Free

This critical HR training will guide you through the basics of what HR is and how to prepare your business for employees before you hire them. Learning these steps will help protect your business from unintended risks and provide you valuable California based HR knowledge and best practices.   Instructor: Sara Nicholson REGISTER NOW

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WEBINAR Taking Charge of Your Career through Franchise & Business Ownership

Feb 27 @ 10:00 am - 11:30 am
FREE

Are you looking to get into business ownership but don’t know where to start? Discover what type of business could leverage your professional acumen and have a team to support you build a successful company. During our webinar learn what type of businesses excelled through Covid and are Recession Resistant. Additional topics we will be covering:  Buying into a Franchise & Running your New Business The Surprisingly low upfront cost The different types of Franchise Models Whether franchising is a…

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WEBINAR Biz Basics: Lean Business Planning

Feb 27 @ 1:00 pm - 2:30 pm
Free

Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It's as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software, shares the simplicity and ease…

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WEBINAR Orientation: What the SBDC Can Do for You!

Feb 27 @ 5:00 pm - 6:30 pm
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth

Feb 28 @ 3:00 pm - 5:00 pm
Free

This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of your customers How…

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WEBINAR Biz Basics: How to go from Handyman to Construction

Feb 29 @ 6:00 pm - 8:00 pm
FREE

Join us for this insightful presentation to learn how you can go from Handyman to starting a Construction company. Upon completion of this course, participants will discover how to obtain a contractor’s license and start a Construction business. Presented by our advisor, Michael Williams who has 30 years of experience helping people pass the CSLB exam. Topics we will cover: Business Organization Business Finances Employment Requirements Bonds, Insurance and Liens Contract Requirements and Execution Licensing Requirements Safety Public Works Instructor: Michael…

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