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February 2023
WEBINAR E-Smarts: Google Analytics 4 For Beginners
As Google has announced discontinuing data collection for Universal Analytics, it’s crucial to begin making the switch to for Google Analytics 4. We will walk through how to set up a new GA4 property and how to switch over from UA. We will go over each of the main features of GA4 and discuss which features are the most valuable for small businesses to tap into. Attend this 2-hour webinar to discover: What is GA4 and how it is different…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth
This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of…
Find out more »WEBINAR Biz Basics: Lean Business Planning
Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It's as quick and easy as a few simple bullet point lists lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software, shares the simplicity and…
Find out more »March 2023
WEBINAR Biz Basics: How to Estimate Startup Costs & Cash Flow
How much will it cost to start your business? What are the different categories of costs I need to be concerned about? Financial preparation is key so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses Calculating the first 90 days projected monthly costs Ongoing expenses Conducting a margin analysis and a break-even analysis Initial cash flow projection will be reviewed and presented in this hands-on session. Instructor: Andrew Strachan…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Accessing Demographic and Economic Data
Join us for this vital workshop presented by specialists from the U.S. Census Bureau. Census data is a great research tool for your business. Relevant data can help you decide demand, location, demographics and more! Best of all, Census information is free to use! Learn about people, places and the economy via Census Data Tools designed to provide you demographic, social, economic and housing profiles for various geographic levels. Plus much more in our Q&A. Instructors: Meredeth Maxwell (Data Dissemination Specialist), Armando…
Find out more »WEBINAR Legal Corner: Protecting Your Service Business
Whether you have clients you advise on personal issues, business, science & technical topics, etc., there are risks that are special to what you do. Learn how to identify the risks before they hit, then see how you can customize solutions to them. Most at No Cost to you. Join Attorney Ben Martin who loves helping new and small businesses, survive and thrive. With over 20 years of experience working for SBDCs, Non-profit Entrepreneurship Programs, and Pro Bono service to people wanting to build their…
Find out more »WEBINAR Money Matters: How to Finance Your Business
This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will…
Find out more »WEBINAR Wave Accounting for Startups and Service Businesses
Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small business that makes sense. This webinar is not for companies with inventory. Instructor: Maureen Thielen REGISTER NOW
Find out more »WEBINAR Supercharge Your Sales Growth—Sales Strategies That Work!
How are you planning to grow your sales, donors or members in 2023? Does your business struggle with converting your ideas, products and services into stronger sales results? Learn how to unlock your sales or your fundraising to exceed your goals! Get 10 tips on overcoming sales and fundraising hurdles to help your team reach new record-breaking success. Increase your potential using smarter strategies to thrive and expand your income goals in 2023! You will learn how to: • Set your sales…
Find out more »WEBINAR Money Matters: Angel Investment 101 for Start-Ups
Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? Webinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade. In this webinar, Tim answers key questions…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Biz Basics: Accounting: The Basics of the Language of Business
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors - use accounting terms and concepts to describe the events that make up the "story". This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to "account" for the transactions in your business. Instructor: Andrew Strachan REGISTER NOW
Find out more »WEBINAR Legal Corner: How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits •…
Find out more »WEBINAR Drip Marketing Campaigns-Automate & Maximize Your Lists!
It's time to market smarter by targeting customers using drip marketing campaigns to maximize your impact and identify your next best customer. Learn how to automate your follow-up and bring more customers to your website, shopping cart or donation page. Get my 10 Tips to segment your marketing lists, use landing pages and customize content for easy marketing automation. We'll target your emails and landing pages, tag key list properties and provide social media tools and post tips to deliver…
Find out more »WEBINAR How To Begin a Successful Social Media Brand in 2023
In this webinar we'll discuss what Social Media is and is not. We'll define the difference between social media for personal use and business use. We'll discuss today's main platforms including best use cases based upon popular industries. You'll learn how to select the right social platform(s) for your business including what to post (content); how often to post (frequency), and how to turn content into sales (revenue strategies). Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW
Find out more »WEBINAR Biz Basics: Marketing 101
Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Legal Corner: How to Make Your Contract Choices
Most people think your lawyer does the important part of making your Contract. Lawyers aren't experts on your business. Remember you're the lawyer's boss! Learn methods to discover what you want and need in a new contract. Match the contract to your needs, procedures, policies and strategies. Avoid the free internet template mistake! Join Attorney Ben Martin who loves helping new and small businesses, survive and thrive. With over 20 years of experience working for SBDCs, Non-profit Entrepreneurship Programs, and Pro Bono service to people wanting to build…
Find out more »WEBINAR E-Smarts: Dominating Your Local Market Online
This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you're looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…
Find out more »WEBINAR The Basics of Starting a Business
Learn the fundamentals of what it takes to get your business started. We will discuss what it takes to be a successful entrepreneur and the important steps that need to be taken to begin your business. Topics of discussion will include: -What it takes to be an entrepreneur -Legal requirements and different legal types including sole proprietorship (DBA), and LLC and S-Corp, -Building your team of experts, including CPA’s, Atty, Bank, Web and marketing experts and industry mentor -Office…
Find out more »WEBINAR E-Commerce Series: How to Sell Online
How to Sell Online – Part 1 3/23/2023 Selling things online in many ways mirrors selling in person. Learning the basics of eCommerce can help you make right decisions while setting up your own online store. In the first webinar of the series, we will discuss the options faced by new store owners and how to choose the right fit for your business goals. We will look at the initial steps needed to launch a store and put yourself in…
Find out more »WEBINAR Creating a Personal Media List and Contacting the Media
A customized media list is a must-have resource for successful business owners. In any given year, there are usually several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. In this workshop, you will learn best practices for putting together a media/key organization list, contacting these outlets/organizations and developing a lasting relationship with them. Instructor: Saida Pagan REGISTER…
Find out more »WEBINAR Biz Basics: Lean Business Planning
Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It's as quick and easy as a few simple bullet point lists lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software, shares the simplicity and…
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