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November 2022
WEBINAR Biz Basics: How to Start Your Business Financials in Excel
Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. We will also see how you can download your bank activity and use filters to analyze the data, a powerful tool. Basic computer knowledge is required for this class. Instructor: Andrew Strachan (SBDC Advisor) REGISTER…
Find out more »WEBINAR E-Smarts: Dominating Your Local Market Online
This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you're looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: • The 4 areas of Digital Marketing that are essential to a successful business • Why the way people perceive you online makes all the difference • The proper way to…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »December 2022
WEBINAR How to Increase Profitability
Do you know what to do to increase the profitability of your business? In this workshop, learn the 5 ways to improve profitability. Learn how to review your company's financials and compare your business performance with industry competitors. In conjunction with your advisor, you will be able to access reports customized for your business that shows where you are excelling and where improvement is needed. You will also see how to quickly and easily create an online pitch or business…
Find out more »WEBINAR Adapting Your Business for Success in a Digital World
“As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: Locate new markets Leverage business partnerships Communicate changes to operations Improve your sales funnel And more…” Instructor: Omari Valentine REGISTER NOW
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Using Video to Promote Your Small Business
What are some smart ways to use video and other images to increase your chances of selling your goods or services? What are some best practices for video production and on-camera presentation? Is video already part of your public relations plan? Want to learn more? Join us for this informative workshop and find out how you can promote your business through the use of imagery. Instructor: Saida Pagan REGISTER NOW
Find out more »WEBINAR Legal Corner: Family Business; The Best and/or Worst Way to Do Business
Join us to learn about the issues that show up in family run and owned businesses. Can you really separate family matters from business matters? Topics discussed: Succession, brain drain, trust and security issues, family as employees, Separate property, Community Property, Death, Divorce, pre-nupts and post-nupt agreements, lawsuits from outside and inside. Join Attorney Ben Martin who loves helping new and small businesses, survive and thrive. With over 20 years of experience working for SBDCs, Non-profit Entrepreneurship Programs, and Pro Bono service to…
Find out more »WEBINAR Money Matters: How to Finance Your Business
This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will…
Find out more »WEBINAR Biz Basics: How to Estimate Startup Costs & Cash Flow
How much will it cost to start your business? What are the different categories of costs I need to be concerned about? Financial preparation is key so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses Calculating the first 90 days projected monthly costs Ongoing expenses Conducting a margin analysis and a break-even analysis Initial cash flow projection will be reviewed and presented in this hands-on session. Instructor: Andrew Strachan…
Find out more »WEBINAR Win the Inbox Battle–Email Marketing 2023 Action Tools!
Are your Email Marketing efforts paying off? Are your subscribers unsubscribing? Or are they engaging and converting? Email open rates have changed. 2023 email marketers need to learn the latest tools to motivate opens and engagement. Learn proven strategies to help your messages rise above a noisy inbox and get results today. Liz Harsch will reveal her 10 Top Tips to achieve the best results in 2023. Plus see the latest in Constant Contact Advanced Features to save time and get…
Find out more »WEBINAR Legal Corner: How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits •…
Find out more »January 2023
WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Legal Corner: Business Survival 2023
A great Jump Start for 2023, covers various topics important to the survival of all small businesses: Legal Structure and Personal Asset Protection, Type of Insurance, Cash Flow Issues, Permits and Licensing, Management styles, an owner’s life choices, the 3 roles you play in your business, and Business planning. Join Attorney Ben Martin who loves helping new and small businesses, survive and thrive. With over 20 years of experience working for SBDCs, Non-profit Entrepreneurship Programs, and Pro Bono service to people…
Find out more »WEBINAR Biz Basics: How to Estimate Startup Costs & Cash Flow
How much will it cost to start your business? What are the different categories of costs I need to be concerned about? Financial preparation is key so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses Calculating the first 90 days projected monthly costs Ongoing expenses Conducting a margin analysis and a break-even analysis Initial cash flow projection will be reviewed and presented in this hands-on session. Instructor: Andrew Strachan…
Find out more »WEBINAR Wave Accounting for Startups and Service Businesses
Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small business that makes sense. This webinar is not for companies with inventory. Instructor: Maureen Thielen REGISTER NOW
Find out more »WEBINAR E-Smarts: How to Use Technology to Adapt Your Business and Reach New Customers
“As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: Locate new markets Leverage business partnerships Communicate changes to operations Improve your sales funnel And more…” Instructor: Omari Valentine REGISTER NOW
Find out more »WEBINAR Money Matters: Angel Investment 101 for Start-Ups
Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? Webinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade. In this webinar, Tim answers key questions…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Jumpstart Your 2023 Marketing Plan—Free Checklist!
What will you do different to market your business more effectively in 2023? This workshop will help you define your marketing goals and identify the best tools to reach your target market using my checklist to strategize and find the right marketing tools for you. We'll identify your goals, review media options and what is working today for organizations like yours. Learn about the latest tools to jumpstart your marketing to grow your organization faster in 2023! Don't just repeat…
Find out more »WEBINAR Money Matters: How to Finance Your Business
This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will…
Find out more »WEBINAR: Fast Track Start-Up Crash Course Series
Important Note: At the request of our previous class attendees, due to the amount of material we cover, we have expanded Fast Track from 2 classes of 3 hours to 3 classes of 2 hours. This should allow more class participation and overall time to digest the amount of information we will be covering…Also, as requested each class will be broken down into instruction, class discussion and a practicum. With that said: Take our 3-day Fast Track “bootcamp” program. This…
Find out more »WEBINAR Creating a Public Relations Campaign for Your Business
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign such as the importance of research, planning, identifying key customers and developing strategies and tactics. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign.…
Find out more »WEBINAR Taking Charge of Your Career through Franchise & Business Ownership
Are you looking to get into business ownership but don’t know where to start? Discover what type of business could leverage your professional acumen and have a team to support you build a successful company. During our webinar learn what type of businesses excelled through Covid and are Recession Resistant. Additional topics we will be covering: Buying into a Franchise & Running your New Business The Surprisingly low upfront cost The different types of Franchise Models Whether franchising is a…
Find out more »WEBINAR Biz Basics: Accounting: The Basics of the Language of Business
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors - use accounting terms and concepts to describe the events that make up the "story". This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to "account" for the transactions in your business. Instructor: Andrew Strachan REGISTER NOW
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