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November 2020
WEBINAR: SEO Like A Pro
Looking to get more visitors to your website without spending a dime in marketing? Learn the two main types of SEO, and which is more imporant. Learn vital techniques all small businesses should be using to get more traffic, leads and sales, such as how to find “money” keywords, and how to improve your backlink profile. SEO is a valuable resource for local and Ecommerce businesses alike. We will cover: · What is SEO? · On-page vs. off-page SEO: Which…
Find out more »WEBINAR:Business Plan Overview
Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don't have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…
Find out more »WEBINAR: Digital Marketing In The Era Of Covid-19
In today’s new world dealing with COVID-19, and staying at home, we literally have a captive audience who is online virtually all of their waking hours. We have to decide which of the various social media marketing & communication platforms are best for our business and that will have a return on investment & not be a time-waster. We also have to be mindful of what is relevant du;ring these times and stay true to our brand values while…
Find out more »WEBINAR: SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is present. Instructor:…
Find out more »WEBINAR: Dominating Your Local Market Online
This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: · How to guarantee you get found online · 4 Data Companies that determine your Google ranking – that you never even knew existed · Techniques to have your customers telling everyone…
Find out more »December 2020
WEBINAR SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is present. Instructor:…
Find out more »WEBINAR Pitch Perfect 101
Entrepreneurs seeking equity (angel and venture) funding must prepare and submit pitches to potential investors. The vast majority of SBDC clients do not have the experience and presentation skill set to engage investors. This lack of familiarity with the proper preparation of pitches often leads to failed attempts and hard lessons learned. Pitching investors and lenders is one of the greatest challenges facing entrepreneurs seeking to build and expand their businesses. High impact communications about investment derived from the value…
Find out more »WEBINAR Website 101: How to Plan Your New Website
This workshop is a starter course for business owners looking to build their first website. We will discuss what makes a good website and look at some things to consider before making an investment in one. We will compare and contrast the various options available in the marketplace for building a website, and cover the basics of search engine optimization, analytics and website security. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for…
Find out more »WEBINAR HR Hot Topics: Diversity & Inclusion in the Workplace: Advice for Today’s Employers
Most employers have come to recognize the value of a diverse workforce. Studies show that embracing diversity can directly contribute to a company’s financial success by bringing unique perspectives when solving problems, innovating solutions and making decisions. In this workshop we will discuss diversity best practices and tips for combating bias in the workplace. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by…
Find out more »WEBINAR SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation will be offered two-three times per month. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is…
Find out more »WEBINAR: Effective Marketing in Time of Covid-19
In today’s new world dealing with COVID-19, and staying at home, we literally have a captive audience who is online virtually all of their waking hours. We have to decide which of the various social media marketing & communication platforms are best for our business and that will have a return on investment & not be a time-waster. We also have to be mindful of what is relevant during these times and stay true to our brand values while making…
Find out more »WEBINAR Accounting: The Basics of the Language of Business
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors - use accounting terms and concepts to describe the events that make up the "story". This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to "account" for the transactions in your business. PLEASE NOTE: If you check in more than 5 minutes late, you…
Find out more »WEBINAR Business Loans 101
This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because…
Find out more »WEBINAR Branding in Covid-19 Era
For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the great…
Find out more »WEBINAR The Basics of Exporting
This workshop will provide new-to-export and new-to-market clients with information on getting started in international trade. International trade basics will be provided as we walk through to the four export development stages and are introduced to trade assistance resources on the federal, state and local level. Attendees will receive a FREE online copy of Braddock’s The World Is Your Market: Exporting Made Easier for Small Businesses. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit…
Find out more »WEBINAR: How to Get Over Your Fear of Live Streaming
Would you like to start live streaming but don't know where to begin? Does the idea of pressing RECORD scare you? Do you need a strategy of what to say and how to convert it to sales? Join us to learn · What do I talk about · The equipment you need to stream · How to structure the live · How to instantly stop the fear · How to create a compelling CTA to increase sales PLEASE NOTE: If you…
Find out more »WEBINAR SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is present. Instructor:…
Find out more »January 2021
WEBINAR SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation will be offered two-three times per month. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is…
Find out more »WEBINAR The Basics of Starting a Business
Learn the fundamentals of what it takes to get your business started. Topics for discussion determining the feasibility of your business, the importance of business planning, understanding financial and licensing requirements and more. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is present. Instructor: Charlie Lowe …
Find out more »WEBINAR HR Hot Topics: EDD’s Work-sharing Program
Employers can apply for the Unemployment Insurance (UI) Work Sharing program as a temporary alternative to layoffs if the business’s production or services have been reduced. In this workshop you will learn the basics of the CA EDD’s Worksharing Program. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is…
Find out more »WEBINAR Legal Structure
One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…
Find out more »WEBINAR: How to Create a Social Media Content Calendar 2021
Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar is highly recommended so you can accomplish this. It will result in your being organized in the scheduling of your output and increase your ability to capitalize on all the holidays, events and sales opportunities available to you.…
Find out more »WEBINAR SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation will be offered two-three times per month. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is…
Find out more »WEBINAR How to Start Your Business Financials in Excel
Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. For maximum learning you may bring your laptop to follow along, but it is not required. Basic computer knowledge is required for this class. PLEASE NOTE: If you check in more than 5 minutes…
Find out more »WEBINAR How to Obtain a Business Loan During Covid-19
This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance…
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