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July 2020
WEBINAR Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who…
Find out more »August 2020
WEBINAR: HR Hot Topics: Covid-19 Workplace Safety
Overview Workplace safety and OSHA guidelines are rapidly changing and fundamentally paramount to every organization in relation to COVID-19. With Federal and State regulations advancing so quickly in the wake of an evolving pandemic, many of the recent and crucial OSHA and compliance changes apply to—all organizations—no matter what the organization’s role in industry and without regard to the number of employees. In this webinar you will learn about new OSHA regulations and guidelines that will help you create a…
Find out more »WEBINAR Update on Government Funding Programs
The focus of this session will be to update attendees on the status of the existing Federal Government financial support programs and any planned adjustments. Instructor: Larry Johnson PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is present. REGISTER NOW
Find out more »WEBINAR: Changing Dynamics of Consumer Behavior
The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…
Find out more »WEBINAR: HR Hot Topics: Managing Virtual Employees During Covid-19
In today’s increasingly virtual workforce, leading virtual teams is an essential skill for management. You might ask yourself, how do I gain the benefits of a wider talent pool without sacrificing company culture and face-to-face communication? Utilizing best practices and identifying common challenges, you will learn how to achieve more with virtual teams during COVID-19! What You'll Learn -Discover best practices for successful virtual telework management. -Use strategic team building to develop uniquely creative collaboration. -Overcome the challenges of leading…
Find out more »WEBINAR: SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to…
Find out more »WEBINAR: The Basics of Starting a Business
Learn the fundamentals of what it takes to get your business started. Topics for discussion determining the feasibility of your business, the importance of business planning, understanding financial and licensing requirements and more. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is present. Instructor: Charlie Lowe REGISTER…
Find out more »WEBINAR Podcast at Home
Now, more than ever during Covid19 and with Curfews to stay top of mind with our potential clients and customers. People are home burned out on the news looking for information to consume that will help them grow personally and professionally. If we can create a Podcast that will impact the lives of our target market by solving their pain or problem we can expand our reach, build our brand and ultimately increase the sales of our products and services.…
Find out more »WEBINAR: PPP Forgiveness Information
Now that you have received PPP funding, you may be wondering or confused about PPP loan forgiveness. This workshop provides you with a detailed understanding of how to apply for forgiveness. For those who have not yet applied, you will also learn the terms and conditions for PPP funding. The topics include: -PPP Purpose, overview and terms -The 75/25 Rule -Definitions of Payroll Costs -Definitions of Non Payroll Costs -Covered periods for funding expenses -How to calculate Payroll Costs and…
Find out more »WEBINAR: How to Start Your Business Financials in Excel
Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. For maximum learning you may bring your laptop to follow along, but it is not required. Basic computer knowledge is required for this class. PLEASE NOTE: If you check in more than 5 minutes…
Find out more »WEBINAR: SEO Like A Pro
Looking to get more visitors to your website without spending a dime in marketing? Learn the two main types of SEO, and which is more imporant. Learn vital techniques all small businesses should be using to get more traffic, leads and sales, such as how to find “money” keywords, and how to improve your backlink profile. SEO is a valuable resource for local and Ecommerce businesses alike. We will cover: -What is SEO? -On-page vs. off-page SEO: Which is better?…
Find out more »WEBINAR: LinkedIn for Business
Social Media Gurus say, LinkedIn is THE Platform of 2020. It is the platform for Business to Business business development. You can connect with C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically you can build your sales funnel without ever leaving your office. During this course: -Identify your best targets. -Fill your pipeline with quality prospects. -Get more customers using LinkedIn. -Book more appointments from networking. -Easily obtain…
Find out more »WEBINAR: Branding in Covid-19 Era
For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the great depression.…
Find out more »WEBINAR: HR Hot Topics: Covid-19 Workplace Safety
Overview Workplace safety and OSHA guidelines are rapidly changing and fundamentally paramount to every organization in relation to COVID-19. With Federal and State regulations advancing so quickly in the wake of an evolving pandemic, many of the recent and crucial OSHA and compliance changes apply to—all organizations—no matter what the organization’s role in industry and without regard to the number of employees. In this webinar you will learn about new OSHA regulations and guidelines that will help you create a…
Find out more »WEBINAR: How to survive AB5 and Independent Contractors
Are you an independent contractor? Do you engage independent contractors? Are you confused or unaware of the new law governing the engagement of independent contractors? To avoid fines and penalties, there are technicalities that are important to understand. Topics will include: -Explanation of the new Independent Contractor law (AB5) -Which businesses, professions and trades are exempt from AB5 -Discussion of the criteria to be an independent contractor -Ramifications for violation of AB5 PLEASE NOTE: If you check in more than 5 minutes…
Find out more »WEBINAR: Social Media in time of Covid-19
We all know we have to be on Social Media but how do we create a Social Media strategy given recent events, taking into account all that’s happening in the world? This comprehensive webinar will help you focus your energy and efforts on platforms that will connect you with current customers and new leads. You will discover: – How to pivot your business from in person to online - How to clarify Social Media marketing goals. – How to structure…
Find out more »WEBINAR: Pitch Perfect 101
Entrepreneurs seeking equity (angel and venture) funding must prepare and submit pitches to potential investors. The vast majority of SBDC clients do not have the experience and presentation skill set to engage investors. This lack of familiarity with the proper preparation of pitches often leads to failed attempts and hard lessons learned. Pitching investors and lenders is one of the greatest challenges facing entrepreneurs seeking to build and expand their businesses. High impact communications about investment derived from the value…
Find out more »WEBINAR: Accounting: The Basics of the Language of Business
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors - use accounting terms and concepts to describe the events that make up the "story". This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to "account" for the transactions in your business. PLEASE NOTE: If you check in more than 5 minutes late, you…
Find out more »WEBINAR: Business Loans 101
This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because…
Find out more »WEBINAR: Customer Experience Is Key for New Normal
We live in an experience economy and its fundamentally changing how companies go to market, influence their buyers, and engage people throughout the customer journey. Customer Experience (CX) is more than just a company’s brand—it is the complete experience with you & your company. In this class—we will explain the customer experience concept and why it is one of the top initiatives for 2020. We will identify/describe key components of CX needed for making CX the epicenter of a company’s DNA.…
Find out more »WEBINAR: Website 101: How to Plan Your New Website
This workshop is a starter course for business owners looking to build their first website. We will discuss what makes a good website and look at some things to consider before making an investment in one. We will compare and contrast the various options available in the marketplace for building a website, and cover the basics of search engine optimization, analytics and website security. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for…
Find out more »WEBINAR: Business Plan Overview
Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don't have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…
Find out more »WEBINAR: HR Hot Topics: Managing Virtual Employees During Covid-19
In today’s increasingly virtual workforce, leading virtual teams is an essential skill for management. You might ask yourself, how do I gain the benefits of a wider talent pool without sacrificing company culture and face-to-face communication? Utilizing best practices and identifying common challenges, you will learn how to achieve more with virtual teams during COVID-19! What You'll Learn -Discover best practices for successful virtual telework management. -Use strategic team building to develop uniquely creative collaboration. -Overcome the challenges of leading…
Find out more »WEBINAR: How to Estimate Start-Up Costs and Cash Flow
How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. PLEASE NOTE: If you check…
Find out more »WEBINAR: Instagram for Sales
We all know a picture says a thousand words well, a video says, 10,000 and a live video has infinite possibilities. Look at DJ DNICE Quarantine Live where he went from 80k to over 1 million and landed a brand partnership with Michelle Obama. Results may vary but when you learn to master this tool on Instagram you can position your business and brand for increased sales. -How to start an Instagram Live -How to write a script for your…
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