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January 2020
Import Workshop
This workshop will provide new-to-import and new-to-market clients with information on getting started in international trade. International trade basics will be provided as we walk through to the four import development stages and are introduced to trade assistance resources on the federal, state and local level. Instructor: Charlie Lowe REGISTER NOW
Find out more »How to Conduct Market Research Series
This is a 3 session workshop that runs Tuesdays from 1pm-3pm. January 21 – Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Effective market research helps businesses make insight-driven, informed decisions when planning, launching, managing or growing your business. Plus,…
Find out more »Networking 101: 15 Second Elevator Pitch
Would you like to improve your ability to communicate what you do to increase clients and customers? Do you have your 15 second pitch? NEWSFLASH: With the internet info overload attention spans have decreased and now we have less than 15 seconds to engage potential customers attention. Deborah Deras, SBDC Marketing Consultant with give you a 4 step simple system to be able to create your elevator pitch and speak it with conviction to increase opportunities for sales, investors and…
Find out more »February 2020
How to Conduct Market Research Series
This is a 3 session workshop that runs Tuesdays from 1pm-3pm. January 21 – Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Effective market research helps businesses make insight-driven, informed decisions when planning, launching, managing or growing your business. Plus,…
Find out more »YouTube 101 for Business
YOUTUBE topics include: -Understanding Youtube as a Social Media Marketing platform -What content can you put on Youtube -How to optimize and monetize Youtube videos -Simple steps you can do to increase Subscribers -How to integrate with Social Media to increase revenue -How to use Youtube as a Marketing Strategy. Instructor Deborah Deras REGISTER NOW
Find out more »Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor Charlie Lowe REGISTER NOW
Find out more »SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates Instructor Larry Johnson REGISTER NOW
Find out more »The Basics of Starting a Business
Learn the fundamentals of what it takes to get your business started. Topics for discussion: -Determining the feasibility of your business -The importance of business planning -Understanding financial and licensing requirements, and more. Instructor Charlie Lowe REGISTER NOW
Find out more »How to Start Your Business Financials in Excel
Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. For maximum learning you may bring your laptop to follow along, but it is not required. Basic computer knowledge is required for this class. Instructor Andrew Strachan REGISTER NOW
Find out more »How to Start a Construction Company
This session will cover: – Business Organization – Business Finances – Employment Requirements – Bonds, Insurance, and Liens – Contract Requirements and Execution – Licensing Requirements – Safety – Public Works Instructor Michael Williams REGISTER NOW
Find out more »Pitch Perfect 101
Why this workshop is important: Entrepreneurs seeking equity (angel and venture) funding must prepare and submit pitches to potential investors. The vast majority of SBDC clients do not have the experience and presentation skill set to engage investors. This lack of familiarity with the proper preparation of pitches often leads to failed attempts and hard lessons learned. Pitching investors and lenders is one of the greatest challenges facing entrepreneurs seeking to build and expand their businesses. High impact communications about…
Find out more »How to Brand Your Business to Success
In this class you will learn the basics of branding including the key components. We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touch-points (Website, email/social media campaigns, network events, store front signage & printed ads) Instructor Debbie Goldfarb REGISTER NOW
Find out more »Facebook Live for Business
Facebook has over a billion subscribers. Now is the time to learn how to use Facebook livestreaming to grow your business. This event will cover: 1) How to set up your account 2) Where to stream to get the most impact 3) What to stream to drive business/sales 4) How often to stream 5) 5 C's to increase more sales from your streams 6) Q&A Instructor Deborah Deras REGISTER NOW
Find out more »Optimize Your Business with Technology
Running a business can be a challenging task. Having tools to make it easier and more efficient to do so is essential to staying competitive in today's marketplace. This workshop highlights tools Google offers to business owners that are easy to implement, affordable, and are simple to learn. We will also identify the benefits of using these tools to help complete daily business task. These tools will help you efficiently run your business, communicate with employees, clients, and potential clients.…
Find out more »Making Facebook Ads Work For You
This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad -The entire…
Find out more »Accounting: The Basics of the Language of Business
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors - use accounting terms and concepts to describe the events that make up the "story". This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to "account" for the transactions in your business. Instructor Andrew Strachan REGISTER NOW
Find out more »Business Loans 101
This class will teach what you need to know to apply for a business loan. Topics include: -What documents and paperwork you will need to use for the application process from major banks -Which banks are currently loaning money and what you will need to qualify -Why a business may need financing -Sources of credit -What you should know about credit. Instructor Larry Johnson REGISTER NOW
Find out more »Website 101-How to Plan your New Website
This workshop is a starter course for business owners looking to build their first website. We will discuss what makes a good website and look at some things to consider before making an investment in one. We will compare and contrast the various options available in the marketplace for building a website, and cover the basics of search engine optimization, analytics and website security. Instructor Omari Valentine REGISTER NOW
Find out more »Business Plan Overview
Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don’t have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…
Find out more »Podcasting for Small Business
With more time in the car stuck in traffic commuting and the decline of good music on the radio we are forced with a dilemma of what to do in the car? Like any productive entrepreneur we want to do something that will grow our business? According to Edison Research, online radio including podcasts has grown 61% in the past ten years and NPR data reported in last two years has risen from 3.5 to 5.4 million listeners. It is…
Find out more »Legal Structure
One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: – Permit processes – Reviewing how to apply for the permits needed to operate a business – Business licensing requirements – A brief discussion on the implications of legal structures This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you.…
Find out more »SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates Instructor Larry Johnson REGISTER NOW
Find out more »How to Estimate Start-Up Costs and Cash Flow
How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: – Steps needed to calculate start-up expenses – Start-up cost categories – Calculating initial costs – Calculating the first 90 days projected monthly costs – Conducting a break-even analysis – Initial cash flow projection will be reviewed & presented in this hands-on session. Please bring a hand held calculator for your…
Find out more »March 2020
State/Basic Payroll Tax Seminar
Attend this seminar to learn all about: -California payroll reporting requirements, including forms, employer obligations, reporting, and payment requirements. -About independent contractor reporting requirements. -Electronic filing and payment requirements and options. -Federal payroll reporting requirements, including Forms 940, 941, 1099, W-2, W-4, W-9, and alternative filing. REGISTER NOW
Find out more »SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. NOTE: Late admittance is not permitted, please arrive early. Instructor: Larry Johnson REGISTER NOW
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