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May 2024

WEBINAR Recession-Proof Your Business-Marketing Tips to Thrive!

May 9 @ 1:00 pm - 2:30 pm
Free

It's a good idea to safeguard your business with an eye on a potential downturn in the economy. In fact, many companies have grown their businesses using techniques that focus on securing past customers retention and finding growth in a changing environment. Join our webinar to learn these strategies to grow your business in good and challenging times.   Attendees Of This Webinar Will Learn: • What to expect about marketing during a recession or industry downturn. • Customer retention marketing tools, tips…

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WEBINAR Improve Your Personal Credit for Lending Opportunities

May 9 @ 6:00 pm - 8:00 pm
Free

The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your chances of approval and favorable terms. During this workshop, participants will learn about the different credit bureaus and how they calculate credit scores, the common…

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WEBINAR Orientation: What the SBDC Can Do for You!

May 14 @ 9:00 am - 10:30 am
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR Money Matters: Angel Investment 101 for Start-Ups

May 14 @ 1:00 pm - 2:30 pm
Free

Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? Webinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade.   In this webinar, Tim answers key questions…

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WEBINAR Instagram vs. TikTok: Crafting Engaging Stories for Community Building and Sales

May 16 @ 12:00 pm - 2:00 pm
Free

In the dynamic landscape of social media, platforms like Instagram and TikTok stand out as leaders in storytelling. Both offer unique features catering to diverse audiences, making them powerful tools for community building and driving sales. Let's delve into the strengths of each platform and explore examples of effective storytelling.   1. Understanding Instagram and TikTok: - Instagram: A visual-centric platform where users share photos and videos through feeds, stories, and IGTV. - TikTok: A short-form video platform known for…

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WEBINAR Transition from Handyman to Construction Company Owner!

May 16 @ 6:00 pm - 8:00 pm
Free

Ready to Level Up? Join us for an Eye-Opening Presentation! What You'll Learn: -  Transform your skills from handyman to business owner! -  Steps to obtain a contractor’s license hassle-free. -  Launching your very own Construction business   Who Should Attend: - Handymen looking to elevate their careers. - Individuals interested in starting their own Construction company. - Anyone eager to learn the ropes of the trade.   Don't Miss Out! Secure Your Spot Now. Your Journey to Construction Success Begins…

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WEBINAR The Basics of Starting a Business

May 21 @ 3:00 pm - 5:00 pm
Free

Learn the fundamentals of what it takes to get your business started. We will discuss what it takes to be a successful entrepreneur and the important steps that need to be taken to begin your business.   Topics of discussion will include: -What it takes to be an entrepreneur -Legal requirements and different legal types including sole proprietorship (DBA), and LLC and S-Corp, -Building your team of experts, including CPA’s, Atty, Bank, Web and marketing experts and industry mentor -Office…

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WEBINAR Orientation: What the SBDC Can Do for You!

May 21 @ 6:00 pm - 7:30 pm
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR Navigating SBIR/STTR (Research & Technology) Grants

May 22 @ 11:00 am - 12:00 pm
Free

The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs provide an opportunity for small businesses to tap into federal funding to conduct research and development on promising new innovations and technologies.  With $4 billion available annually, the programs are a source of seed capital for early stage companies. SBIR/STTR funding can also serve as a pathway to equity financing by allowing businesses to demonstrate feasibility of new technologies and move toward commercialization. This webinar will cover…

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WEBINAR Marketing Trends & Best Practices

May 23 @ 3:00 pm - 5:00 pm
Free

The past three years have been chaotic and unforgiving to brands that didn’t or were unable to adapt to drastic changes in the way they do business. And, although we’re past COVID and its immediate impact we are still dealing with uncertain economic times, disrupted supply chains and labor shortages.  Despite all of this—businesses have survived, and many have thrived among this challenging environment. Join Debbie Goldfarb and Larry Johnson from the SBDC to learn more about the key economic and marketing trends/challenges…

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WEBINAR Biz Basics: Lean Business Planning

May 30 @ 1:00 pm - 2:30 pm
Free

Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It's as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software, shares the simplicity and ease…

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WEBINAR Legal Corner: Leases, Landlords and Lawyers…Avoid the Overkill!!!

May 30 @ 3:00 pm - 6:00 pm
Free

Learn how to overcome the most one-sided contract you may deal with. Since Covid, many Landlords are more aggressive and unrealistic. Leases give landlords much more power than they need or know how to use safely. Landlords using these powers can ruin your small business! And can have little or no benefits for the landlords!! Protect your business from lease problems and the increasingly used contracts that look like leases.... but aren't really leases. Join Attorney Ben Martin who loves helping new and small businesses,…

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June 2024

WEBINAR Business Plan Overview

Jun 4 @ 10:00 am - 12:00 pm
Free

Building a successful business requires vision, and the coordination of efforts in several areas.  The process of starting and running a business can be overwhelming without a good plan. A good solution to understanding all of the moving parts of your business is to write a business plan. In this webinar we will discuss: -The internal and external purposes of a business plan -A review of the types of plans: Traditional, one page, Canvas, Pitch Deck -Writing strategies and tips,…

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WEBINAR Money Matters: Angel Investment 101 for Start-Ups

Jun 4 @ 1:00 pm - 2:30 pm
Free

Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? Webinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade.   In this webinar, Tim answers key questions…

Find out more »

WEBINAR Orientation: What the SBDC Can Do for You!

Jun 4 @ 6:00 pm - 7:30 pm
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR Biz Basics: How to Start Your Business Financials in Excel

Jun 5 @ 12:00 pm - 2:00 pm
Free

Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. We will also see how you can download your bank activity and use filters to analyze the data, a powerful tool. Basic computer knowledge is required for this class. Instructor: Andrew Strachan (SBDC Advisor) REGISTER…

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WEBINAR Money Matters: How to Finance Your Business

Jun 5 @ 3:00 pm - 4:30 pm
Free

This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will…

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WEBINAR E-Commerce Series: How to Sell Online

Jun 6 @ 10:00 am - 12:00 pm
Free

How to Sell Online – Part 1  6/6/2024 Selling things online in many ways mirrors selling in person. Learning the basics of eCommerce can help you make right decisions while setting up your own online store. In the first webinar of the series, we will discuss the options faced by new store owners and how to choose the right fit for your business goals. We will look at the initial steps needed to launch a store and put yourself in…

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WEBINAR Improve Your Personal Credit for Lending Opportunities

Jun 6 @ 6:00 pm - 8:00 pm
Free

The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your chances of approval and favorable terms. During this workshop, participants will learn about the different credit bureaus and how they calculate credit scores, the common…

Find out more »

WEBINAR Human Resources Basics and Preparing your Business for Employees

Jun 7 @ 10:00 am - 11:00 am
Free

This critical HR training will guide you through the basics of what HR is and how to prepare your business for employees before you hire them. Learning these steps will help protect your business from unintended risks and provide you valuable California based HR knowledge and best practices.   Instructor: Sara Nicholson REGISTER NOW

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WEBINAR Orientation: What the SBDC Can Do for You!

Jun 11 @ 9:00 am - 10:30 am
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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WEBINAR Using SMS Text Marketing to Grow Your Business!

Jun 12 @ 1:00 pm - 2:00 pm
Free

Are you using SMS (Text) Marketing to Grow Your Business? Today's consumers rely on their smart phones and many prefer getting information through Text Marketing. However there are rules and best practices that can help you create successful text marketing campaigns and entice your contacts to subscribe. Attend this webinar to learn how to set up and execute SMS Text Marketing campaigns that keep your contacts subscribed and interacting with your company. Learn how to achieve your marketing goals by effectively adding…

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WEBINAR Legal Corner: Insurance Explained for Small Businesses

Jun 12 @ 3:00 pm - 5:00 pm
Free

What you need to know about Insurance for your small business. Every business has certain risks related to its operation. To protect your business and personal assets, insurance coverage is critical. You will learn about the myriad types of insurance, the rationale for procuring the various insurance types and come away with an understanding of how various types apply to your business. Specific Learning Objectives:  Why Small Businesses Need Insurance? Exactly What Kinds of Coverage Are Available? What insurance is needed for…

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WEBINAR Legal Tips & Tricks for Service Businesses

Jun 13 @ 3:00 pm - 6:00 pm
Free

This workshop is for service businesses that want to maximize safety and profitability. We will go over: Scopes of Work and other add-ons to contracts Non-competes, NDAs, and other protective agreements Contract terms that are to your advantage How the laws changed being an independent contract Intellectual property ownership guidance Policies that make your business more efficient and better protected Choices of legal structure How to design your business Your web presence and marketing laws   Join Attorney Ben Martin who loves helping new and…

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WEBINAR Orientation: What the SBDC Can Do for You!

Jun 18 @ 9:00 am - 10:30 am
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…

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