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August 2024
WEBINAR Social Media: How to Tell Your Story, How to Sell Your Brand
This workshop is to help businesses with existing social media platforms to take their business to a higher level. This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to 'sell'. You will leave the webinar with an understanding of how to communicate…
Find out more »WEBINAR Improve Your Personal Credit for Lending Opportunities
The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your chances of approval and favorable terms. During this workshop, participants will learn about the different credit bureaus and how they calculate credit scores, the common…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Money Matters: Angel Investment 101 for Start-Ups
Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? Webinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade. In this webinar, Tim answers key questions…
Find out more »WEBINAR How to Increase Profitability
Do you know what to do to increase the profitability of your business? In this workshop, learn the 5 ways to improve profitability. Learn how to review your company's financials and compare your business performance with industry competitors. In conjunction with your advisor, you will be able to access reports customized for your business that shows where you are excelling and where improvement is needed. You will also see how to quickly and easily create an online pitch or business…
Find out more »WEBINAR E-Smarts: Get More Free Traffic to Your Website with These Simple SEO Techniques
Is your website getting all of the traffic it should be? Is it pulling in leads and sales? If not, your target audience may not be able to find you. Google search drives the majority of traffic on the internet. Learn the basics of search engine optimization (SEO) and start growing your search presence organically, using tried and true methods that are 100% free! You will Learn: The difference between on-site and off-site SEO How to optimize your pages…
Find out more »WEBINAR The Cheap Way to “Tech-Up your business” for Efficiency, Profit and Protection
A very frugal, Non-Techie, small business owner will show you Apps that are FREE!!! or under $10/month. We will cover what these apps do and the key parts of your business they can improve or protect. No.... we aren't selling anything! Judge for yourself without anyone pushing you into their product. Improve your business by discovering valuable tech at low or NO cost to you. Join Attorney Ben Martin who loves helping new and small businesses, survive and thrive. With over 20 years of experience…
Find out more »WEBINAR Human Resources: New Hire Onboarding
New Hire Onboarding teaches you the many various mandatory new hire paperwork requirements and processes to successfully bring a new employee into your business in California. Doing it correctly from the beginning minimizes your risk of unintentional violations of the many State and Federal HR mandates. Instructor: Sara Nicholson (SBDC Advisor) REGISTER NOW
Find out more »WEBINAR The Basics of Starting a Business
Learn the fundamentals of what it takes to get your business started. We will discuss what it takes to be a successful entrepreneur and the important steps that need to be taken to begin your business. Topics of discussion will include: -What it takes to be an entrepreneur -Legal requirements and different legal types including sole proprietorship (DBA), and LLC and S-Corp, -Building your team of experts, including CPA’s, Atty, Bank, Web and marketing experts and industry mentor -Office…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Legal Corner: How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits •…
Find out more »WEBINAR Transition from Handyman to Construction Company Owner!
Ready to Level Up? Join us for an Eye-Opening Presentation! What You'll Learn: - Transform your skills from handyman to business owner! - Steps to obtain a contractor’s license hassle-free. - Launching your very own Construction business Who Should Attend: - Handymen looking to elevate their careers. - Individuals interested in starting their own Construction company. - Anyone eager to learn the ropes of the trade. Don't Miss Out! Secure Your Spot Now. Your Journey to Construction Success Begins…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Biz Basics: Lean Business Planning
Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It's as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software, shares the simplicity and ease…
Find out more »WEBINAR Social Media Solutions: Making Facebook Ads Work For You
This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: i. If you're running your Facebook Ads correctly ii. The 5 pillars of successful Facebook Ads iii. The one thing that may be holding back your Facebook Ads iv. Why a marketing funnel is essential in…
Find out more »WEBINAR Wave Accounting for Startups and Service Businesses
Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small business that makes sense. This webinar is not for companies with inventory. Instructor: Maureen Thielen (SBDC Advisor) REGISTER NOW
Find out more »WEBINAR Biz Basics: Marketing 101
Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…
Find out more »September 2024
WEBINAR Sales Taxes for your Business
This webinar will provide answers to your questions about sales taxes. Do you need to charge sales tax, how much should you be charging your customers, how do you apply for a sellers permit, what is a marketplace facilitator, when and how should you pay the California Department of Tax and Fee Administration your sales tax that is owing, how do you complete a sales tax return?… and more During the webinar, the presenter will show attendees how to prepare…
Find out more »WEBINAR E-Smarts: Google Analytics 4 For Beginners
As Google has announced discontinuing data collection for Universal Analytics, it’s crucial to begin making the switch to for Google Analytics 4. We will walk through how to set up a new GA4 property and how to switch over from UA. We will go over each of the main features of GA4 and discuss which features are the most valuable for small businesses to tap into. Attend this 2-hour webinar to discover: What is GA4 and how it is different…
Find out more »WEBINAR Money Matters: Angel Investment 101 for Start-Ups
Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? Webinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade. In this webinar, Tim answers key questions…
Find out more »IN PERSON EVENT- Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »Biz Basics: How to Start Your Business Financials in Excel
Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. We will also see how you can download your bank activity and use filters to analyze the data, a powerful tool. Basic computer knowledge is required for this class. Instructor: Andrew Strachan (SBDC Advisor) REGISTER…
Find out more »IN PERSON-AI for Social Media: An Intro to Best Practices for Integrating AI into Real World Content
This workshop will define the basics of Artificial Intelligence (AI) through the lens of ChatGPT. What is AI? What is ChatGPT? Should ChatGPT be used in your social media strategies? We'll discuss how to use ChatGPT as a tool to create, visualize and strategize content for social media. THIS IS AN IN-PERSON WORKSHOP. Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW
Find out more »WEBINAR Money Matters: How to Finance Your Business
This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will…
Find out more »WEBINAR How to Increase Profitability
Do you know what to do to increase the profitability of your business? In this workshop, learn the 5 ways to improve profitability. Learn how to review your company's financials and compare your business performance with industry competitors. In conjunction with your advisor, you will be able to access reports customized for your business that shows where you are excelling and where improvement is needed. You will also see how to quickly and easily create an online pitch or business…
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