Discover the basics of getting ‘on’ social media. In this workshop we’ll briefly cover main social platforms – what are they and how to use them. We’ll discuss key terminology, cover how-to’s (ie.e how to post, share stories, upload a video, write captions and create hashtags.) We’ll cover best practices including how to use apps as a search engine, how to follow, share, comment and engage organically to build followers and community.

Chérmelle Edwards (SBDC Advisor) and writer, photographer, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion, hospitality, and lifestyle industries. She has a degree in English with a specialization in creative writing from UCLA and has written for platforms like Bloomberg BusinessWeek and The Guardian.

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